• A Business Model is a strategic management tool for describing existing businesses or developing new ways of doing business.
• A business model is a visual chart ‘‘a statement of how a firm will make money and sustain its profit stream over time. With elements describing a firm's value proposition, infrastructure, customers, and finances.
• The Business Model Canvas was initially proposed by Alexander Osterwalder
Clients
The offer
Relationships
Channels
Incoming money
Critical resources
e.g. people, technologies,
patents, production skills, etc.
What do we do with
the key resources
Money out
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