Are you missing
the critical
business insights
you can only see
with a map?
intlstrat
Joe Bosurgi
Intlstrat.com
The human eye-brain
system is designed to
assess options and
make decisions
visually.
This makes maps a
natural tool for
comprehension.
intlstrat
Here are 4 examples of
specific types of maps that
can help you navigate
business decisions…
① ② ③ ④
intlstrat
① ② ③ ④ Single-variable maps
IP address density surface for the London area, from "Analysing the
Geography of Internet Address Space" by Martin Dodge and Narushige
Shiode (塩出徳成)
Sometimes a straightforward
mapping of one variable to
location is all you need
intlstrat
IP address density surface for the London area, from "Analysing the
Geography of Internet Address Space" by Martin Dodge and Narushige
Shiode (塩出徳成)
Where should you first pursue opportunities in mobile payments, e-commerce, and digital products?
① ② ③ ④ Single-variable maps
Sometimes a straightforward
mapping of one variable to
location is all you need
intlstrat
① ② ③ ④ Multi-variate maps
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Size of bubbles
conveys metro
market size and
color, nationality,
via MicroSoft
GeoFlow (Image -
Curtis Wong,
Microsoft)
What’s the market size vs. local regulatory compliance cost in different national markets?
① ② ③ ④ Multi-variate maps
Size of bubbles
conveys metro
market size and
color, nationality,
via MicroSoft
GeoFlow (Image -
Curtis Wong,
Microsoft)
intlstrat
OECD Flow
Map eXplorer
shows a decade
of import/export
for 4000+
commodities/20
0+ countries in
time slices
① ② ③ ④ Flow Maps
intlstrat
What are the hidden time-based patterns in complex trade flows?
① ② ③ ④ Flow Maps
OECD Flow
Map eXplorer
shows a decade
of import/export
for 4000+
commodities/20
0+ countries in
time slices
intlstrat
This SAP-ESRI
map aggregates
& shows you
info about any
area you
choose among
5M+ points of
interest in real-
time
① ② ③ ④ Business mapping on your phone
intlstrat
How can I get customized location-based business info anytime on my phone?
① ② ③ ④ Business mapping on your phone
This SAP-ESRI
map aggregates
& shows you
info about any
area you
choose among
5M+ points of
interest in real-
time
intlstrat
To learn more, click through to the blog series…
…or contact me directly: [email protected]
Intro
Single-variable maps
Multi-variate maps
Flow maps
On-the-go business
mapping on your phone
Part 1
Part 2
Part 3
Part 4
Part 5