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Business Ethics
The Challenger Disaster
Spring Summer 09-11HRM
IIPM, Bangalore
3rdAugust 2010
Pratibha SPrernaGoyal
PrayagSunder
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Executives Comment on Reputation
A reputation, good or bad, is tough to shake
-Richard Teerlink, CEO, Harley-Davison
Integrity is doing the right thing, even if nobody iswatching.
Live so that when your children think of fairness andintegrity, they think of you.
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STARS???
Crater???
Flags Bright & Fluttering???
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Hidden
40 odd years and not a dog was sent
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Questions that NASA Brushed Aside
Buzz Aldrin- the second man on the Moon
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Virgil Grissom- NASA astronaut who baited the Apolloprogram
If there is ever a serious accident in the spaceprogram, it's likely to be me.
Neil Armstrong ???
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So How Ethical Is NASA ?
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Facts & Figures
Challenger flight 51-L was the tenth launchof the Challenger series
28
th
Jan,1986Exploded after 73 seconds after flight
Employed Solid Rocket Booster
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Companies Involved:
Morton Thiokol,
Marshall Space Flight Center,
Johnson Space Center andNASA Headquarters
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The Night Before The Launch
Pressure Created
O-Ring Confusion
The TeleconferencePut On Your Management Hat
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Engineering Design Problem
The ambient temperature;
The diameter of the O-rings;
The thickness of the shims;Loads on the segment.
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Technical Aspect
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The Challenger
Initial Launch Delays
Rain and Low Temperature
Defective MicroswitchHigh Winds and Record Low Temperatures
The Social Context of the Launch
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Problem Solving Process
Find & define problem
Generate & evaluate alternative sol
Finding sol & alternatives
Preferred sol & double check
Implement & evaluate results
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Steps To Prevent The Disaster
More then one answer or best way
Let your thinking roam
Challenge rules
What if?
Ambiguity helps
Dont be afraid of error
Take time to experiment
Open up
Believe in creativity
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Challenger Flight 51-L
A case history in whistleblowing
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Introduction
Relevance
Culture within the Organization & RisksInvolved
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You did the right thing, whistleblower.
So naturally, we have to fire you.
Good-Bye!19
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The Dilemma
To Stay Silent
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To Blow The Whistle Internally Or
With A Responsible Person
To Blow The Whistle Outside To The
Authorities Or The Media
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Aims Of A Whistleblowing Culture
Look at the whistleblower as a witness andnot as a complainant
Communication channels in theorganization
With a culture of secrecy and silence,temptations to indulge in malpractice ishigh
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Essentials Of A Whistleblowing
CultureHonesty is the Best Policy
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Action Speaks Louder Than Words
The Last Resort
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21st Century Methods
The Corporate Image
Flat Organizational Structure
Education and Ethics
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The American taxpayer bet about $14 billiondollars on the shuttle.
NASA bet its reputation. The Air Force bet its reconnaissance
capability.
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Thank You For Your
Attention
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