Building Your Social Media Personal Brand
Percentage of recruiters who screen candidates through social media
92
Biggest reasons to use Social Media 3
1. Networking
2. Differentiation
3. Display Your Passion
The Google Era
(you are your search results)
You were your resume
Now you are your content
You are a blank slate
The Icarus Paradox
the middle ground isn’t safe anymore
Personal Branding Essentials
Visual consistency
Personal branding statement
Distinctive bio
Online content
Engagement
You are a blank slate
Create a personal content hub
Your goal: search engine rank
#2 Search Engine
Power of video
Create your visual identity
Photo(clean, professional headshot)
Why torso shots don’t work
Why torso shots don’t work
} 40 pixels
Craft your personal brand
Your Personal Headline
(descriptive and distinctive)
Personal Positioning Statement
Concise
Distinctive
Personal
Positioning Statement
I manage people and projects in organizations, assisting teams of
technologists to form and leading them in achieving the
organization’s business goals.
Becomes...
Positioning Statement
I fix IT teams.
Write for clarity and distinctiveness
I build relationships with the people you want to do business with.
I help small businesses stand out and become indispensable to their clients.
I provide job seekers with the tools and confidence they need to land their dream job.
Tell your story(make your bio sing)
Setup an online listening post
Google AlertHootsuite
Mention.net
Say something
Content ideas:Alltop
Listening postTrending topics
Engage
Recommended
