BUILDING YOUR INDIVIDUAL BRAND; EXPANDING YOUR SALES REACH
Martin Schneider
Head of Evangelism
SugarCRM
@mschneider718 #SugarCon
2
Empower Every Individual Employee
Provide Consistent Customer Insight
Deliver Personalized Customer Interactions
Get Social
04/11/2023 3©2013 SugarCRM Inc. All rights reserved.
Rule 20 – Attract, Engage, Connect Socially
Why?
Rule 5 – Build Your Own Brand
What are your social pain points?
Brand Protection
Demand Generation
Content Sharing
Customer Profile
Thought Leadership
Customer Engagement
SocialMedia
Issue Escalation
Community Support
Knowledge Sharing
Marketing
Sales
Support
04/11/2023
4©2013 SugarCRM Inc. All rights reserved.
What are your social pain points?
Brand Protection
Demand Generation
Content Sharing
Customer Profile
Thought Leadership
Customer Engagement
SocialMedia
Issue Escalation
Community Support
Knowledge Sharing
Marketing
Sales
Support
04/11/2023
5©2013 SugarCRM Inc. All rights reserved.
Be a Thought Leader
To Drive Customer Engagement
04/11/2023
7©2013 SugarCRM Inc. All rights reserved.
How to get started?
04/11/2023 8©2013 SugarCRM Inc. All rights reserved.
1. Build your LinkedInprofile
2. Create your Twitter account
Step 1: Establish your Social Profile
04/11/2023
9©2013 SugarCRM Inc. All rights reserved.
Step 2: Listen, Engage & Direct
04/11/2023
10©2013 SugarCRM Inc. All rights reserved.
Step 3: Publish Daily
Drive Lead Flow from Social
1. Twitter.com – Create your Account
2. HootSuite.com – Post Everywhere
3. Paper.li – Start Thought Leadership
4. Hootsuite & Sugar – Turn Leads into Sales
Get Started Today!
THANK YOU
@mschneider718 #SugarCon
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