Building your Building your Company’s VisionCompany’s Vision

ByBy Ali Sadhik ShaikAli Sadhik Shaik

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AgendaAgenda

• Vision and Mission• Difference between Vision and Mission• Article Analysis• Conceptual frame work of Vision• Core Ideology - Core Values

- Core Purpose• Envisioned Future - BHAG

- Vivid Description

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MissionMission

What is our Business?What is our Business?Microsoft's mission: Microsoft's mission: To enable people and businesses To enable people and businesses throughout the world to realize their full potential.throughout the world to realize their full potential.

• VisionVision

What do we want to become?What do we want to become? Microsoft's vision: Microsoft's vision: A personal A personal computer computer in every home running in every home running

Microsoft software.Microsoft software.

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• The mission of Farm Fresh Produce is:The mission of Farm Fresh Produce is:

““To become the number one produce store in Main To become the number one produce store in Main Street by selling the highest quality, freshest farm produce, Street by selling the highest quality, freshest farm produce, from farm to customer in under 24 hours on 75% of our from farm to customer in under 24 hours on 75% of our range and with 98% customer satisfaction.”range and with 98% customer satisfaction.”

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• The Vision of Farm Fresh Produce isThe Vision of Farm Fresh Produce is

““We help the families of Main Town live happier and We help the families of Main Town live happier and healthier lives by providing the freshest, tastiest and most healthier lives by providing the freshest, tastiest and most nutritious local produce: From local farms to your table in nutritious local produce: From local farms to your table in under 24 hours.”under 24 hours.”

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VisionVision

Core Ideology

-- Core Value

-- Core Purpose

Envisioned Future

-- BHAG

-- Vivid description

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Core ValueCore Value

• What is Core Value?What is Core Value?

-- Differs from company to company-- Differs from company to company

-- Choosing core values-- Choosing core values

-- Mars Group-- Mars Group

-- Individual values-- Individual values

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Core PurposeCore Purpose

• Reason for beingReason for being

• Cannot be fulfilled & should not be changedCannot be fulfilled & should not be changed

• Five why ??Five why ??

• It is a Guide & InspirationIt is a Guide & Inspiration

E.g.. 3M , HP, Nike, Sony, Wal-Mart , Walt DisneyE.g.. 3M , HP, Nike, Sony, Wal-Mart , Walt Disney

• Random Corporate Serial Killer - GameRandom Corporate Serial Killer - Game

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Discovering Core Ideology Discovering Core Ideology

• Cannot be Created but only to be discovered Cannot be Created but only to be discovered

• Meaningful and Inspirational for People Inside Meaningful and Inspirational for People Inside

• No Confusion between Core ideology & Core No Confusion between Core ideology & Core Statement Statement

• Core Competencies Core Competencies

• Deeper understanding Of Organization Deeper understanding Of Organization

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BHAGBHAG

• Big, Hairy, Audacious Goals!Big, Hairy, Audacious Goals!

• Bold missionsBold missions

• Corporate boosterCorporate booster

• Proactive thinkingProactive thinking

• Ends justifies the means Ends justifies the means

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BHAGBHAG

Target Common –enemy Role-model Internal Transformation

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Vivid DescriptionVivid Description

• Translating words to picturesTranslating words to pictures

• Picture PaintingPicture Painting

• Essential parts of Vivid descriptionEssential parts of Vivid description

• Ex: Henry FordEx: Henry Ford

Ambani’s visionAmbani’s vision

A P J Abdul Kalam’s Vision 2020A P J Abdul Kalam’s Vision 2020

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ConclusionConclusion

““The very essence of leadership is that you have to have a The very essence of leadership is that you have to have a vision.”vision.”

-- Theodore Hesburgh-- Theodore Hesburgh

““Cherish your vision and your dreams as they are the children Cherish your vision and your dreams as they are the children of your soul; the blueprints of your ultimate achievements.”of your soul; the blueprints of your ultimate achievements.”

-- Napoleon Hill-- Napoleon Hill

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Thank You!Thank You!