Transcript

#ACEPortlandUse

Building the Web Backwards

Mike Vysocka - Web Developer, NC State@thewebvy

Photo by Kyle May

25 Pro Tips

Photo: DenverJeffrey http://goo.gl/q3eF68

Don’t Give It Away

#1

24 year old Cotton Grower Surprised By Big Win

Don’t be too vagueHow to prevent it?Warning it could happen?What to do after the fact?

#2

Ask Questions

Stress related damage to impatiens

LATEST HEADLINE

Why are my impatiens dying?

LATEST HEADLINE

#3

Don’t Over Do It

● picture needed

● No picture!!!

● Pictures of the wasps would have been much appreciated.

● No picture!!!

● no picture (2x)

● No photo of the wasps

● How about a picture?

#4

1 Picture = 1,000 words

#5

Captions Need To Travel

?

#6

Avoid Using Dates

go.ncsu.edu/blogtips

Medium.com

#7

Use the Right Words

Chewing Gum … or Bubble Gum

● Jobs … or ● Employment Opportunities● Careers● Human Resources● Join Our Team

go.ncsu.edu/katz

go.ncsu.edu/katz

#8

Track Search

#9

Use Headings & Sub Headings

Abundantly

#10

“The World Bank recently decided to ask an important question: Is anyone actually reading these things? … Nearly one-third of their PDF reports had never been downloaded, not even once. Another 40 percent of their reports had been downloaded fewer than 100 times. Only 13 percent had seen more than 250 downloads in their lifetimes.” -The Washington Post

go.ncsu.edu/nopdfs

#11

Click Here

#12

Leverage Analytics

● Time on Page● Pageviews● Bounce Rate● Search Queries● Feedback / Comments / Mentions /

Retweets / Likes● Sometimes you can learn things

inadvertently

#13

Convey Value Added, Commitment Needed

Surveys

● 5 short questions to help improve our Health Center - Win an iPad3!

● Health Center Survey

● Quick Health Center Survey

● Help Improve Our Health Center

Iterate over your subject line

#15

If you want your users to take action,

make it EASY

#16

People Still Print

60,000x in two years

*That doesn’t include PDFs (we cant track those)

X

X

X

X

X

#17

Don’t reinvent the wheel

go.ncsu.edu/hamburger Written By @exisweb

Which of these performs better?

This one!

go.ncsu.edu/shareiconby @lominming

#18

The Table is Sticky

1. Move Hide / Low Priority Content 2. Less is more

Rate(per acre)

#19

Avoid AcronymsInternal Lingo, Jargon, etc.

Staff

Meet Our Staff

#20

Find Workflows People Already Understand

and leverage them.

#21

Stop the Auto Play Videos

#22

Don’t include the entire article in RSS

#23

Automate Quality Assurance

#24

Don’t Be Afraid of a Little Personality

#25

The World Wide Webis Becoming Instant.

● Baron Fig● A/B Split Test (20-50%)● From Name, Email Addr, Subject● Open Rate vs. Click Rate

Full Blog Post: goo.gl/DYQOUy

Meet The Confidant

Full Blog Post: goo.gl/DYQOUy

Store Opens in 7 days/Subject Lines

682

65.8%

779

186

682

73.3%

933

223

recipients

opened by

total opens

clicks