Transcript
Page 1: Building Rich User Interfaces with Adobe Flash Builder for Force.com

Building Rich User Interfaces with Adobe Flash Builder for Force.com

Developers

Markus Spohn: Director of Product Management, salesforce.comJames Ward, Technical Evangelist, Adobe Systems, Inc.

Page 2: Building Rich User Interfaces with Adobe Flash Builder for Force.com

Safe HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year ended January 31, 2010. This documents and others are available on the SEC Filings section of the Investor Information section of our Web site.

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

Page 3: Building Rich User Interfaces with Adobe Flash Builder for Force.com

Agenda

Adobe Flash Builder for Force.com Overview

What’s new in the GA release?

Demo Time

The future of Adobe Flex and AIR

Demo Time

What’s next?

Q&A

Page 4: Building Rich User Interfaces with Adobe Flash Builder for Force.com

Markus Spohn

Director of Product

Management, salesforce.com

Page 5: Building Rich User Interfaces with Adobe Flash Builder for Force.com

What You Will Get Out of This Session

How to build Rich Internet Applications that run on

Force.com– Rapid Salesforce Look-and-Feel UI development

– Work Online and Offline

Build applications once and deploy them to

8 different platforms!

Page 6: Building Rich User Interfaces with Adobe Flash Builder for Force.com

The Salesforce Real-Time Cloud

Page 7: Building Rich User Interfaces with Adobe Flash Builder for Force.com

Adobe Flash Platform

Page 8: Building Rich User Interfaces with Adobe Flash Builder for Force.com

Introducing…

Adam Caplan, CEO

Available for download at developer.force.com/flashbuilder

Page 9: Building Rich User Interfaces with Adobe Flash Builder for Force.com

Web Service APISmart Sync

Flash AIR

Flash Builder Force.com Discovery

& Introspection

Force.com Data Service Adapter

ideForce.com UI components

Conflict Resolution UI

Admin Console

Data Management Services

Local Data Store

Offline Adapter

Adobe Flash Builder for Force.comHigh-level Architecture

Page 10: Building Rich User Interfaces with Adobe Flash Builder for Force.com

Adobe Flash Builder for Force.comHow it works…

Developer Benefits

Single Eclipse®-based IDE

Powerful code-editor and design-

view

Pre-built Force.com UI

components and data

visualizations

Pre-built data management and

data synchronization

Develop once on Force.com and

deploy in the browser (Flash) or

on the Desktop (AIR)

Run in the cloud

Adobe Flash Builder Force.com IDE

Adobe Flash Builder for Force.comIntegrated, Eclipse-based IDE

Deploy app to Force.com

Access it from the browser

Access it fromthe Desktop

Page 11: Building Rich User Interfaces with Adobe Flash Builder for Force.com

What’s new in the GA release?

Adobe Flash Builder for Force.com GA

Support for Desktop (AIR) and Web (Flex) applicationsAbility to deploy the same application to the browser and the Desktop

Support for dynamic schema changesData Synchronization and UI logic automatically adapts to metadata changes in Salesforce (e.g., new custom fields)

EntityContainer UI ComponentRenders the entire Detail page for an sObject with a single line of code in your MXML code – similar to the detailPage VisualForce component

Page 12: Building Rich User Interfaces with Adobe Flash Builder for Force.com

Demo Time!

Page 13: Building Rich User Interfaces with Adobe Flash Builder for Force.com

But What If…

Page 14: Building Rich User Interfaces with Adobe Flash Builder for Force.com

You Could Also Deploy These Apps to Mobile Devices?

Adobe Flash Builder Force.com IDE

Adobe Flash Builder for Force.com

Deploy app to Force.com

Access it from the browser

Access it fromthe Desktop

Access it fromMobile Devices

Android 2.2Blackberry PlaybookiOS

Page 15: Building Rich User Interfaces with Adobe Flash Builder for Force.com

Technical Evangelist,

Adobe Systems

James Ward

Page 16: Building Rich User Interfaces with Adobe Flash Builder for Force.com

Native Applications

NativeApp

NativeApp

NativeApp

NativeApp

NativeApp

NativeApp

iOS

Page 17: Building Rich User Interfaces with Adobe Flash Builder for Force.com

Abstraction Layer

iOS

Flex Application

Flash Player AIR

Page 18: Building Rich User Interfaces with Adobe Flash Builder for Force.com

Multi Screen: Same Programming Model, Same Tools, Same Code

Applications becoming available on exploding number of devices

Trend is to build “standalone apps” as opposed to “browser apps”

Building native apps for each device is unsustainable for most organizations

Flash provides abstraction layer on top of all these devices 

Page 19: Building Rich User Interfaces with Adobe Flash Builder for Force.com

MXML and ActionScript

XML/HTTPREST

SOAP Web Services

XML/HTTPREST

SOAP Web Services

How Flex Works

BrowserBrowser

Force.comForce.com

Flash Player

Web ServerWeb Server

Existing Applications and InfrastructureExisting Applications and Infrastructure

Flex Builder IDEFlex Builder IDE

Flex SDKFlex SDK

MXMLMXML ActionScriptActionScript

Flex Class LibraryFlex Class Library

.swf

Compile

.swf

HTTP/S AMF/S RTMP/SSOAP

Adobe AIRAdobe AIR

Page 20: Building Rich User Interfaces with Adobe Flash Builder for Force.com

App.apk

App.air

Android Market

Android Device

App.ipkiTunes App

Store

App.barBlackBerry App

WorldRIM

Device

Deploying AIR Mobile Applications

iOS Device

Page 21: Building Rich User Interfaces with Adobe Flash Builder for Force.com

s:Application s:TabbedMobileApplication s:MobileApplication

Page 22: Building Rich User Interfaces with Adobe Flash Builder for Force.com

Demo Time!

Page 23: Building Rich User Interfaces with Adobe Flash Builder for Force.com

What’s Next?

Adobe Flash Builder for Force.com v1.1 New Aloha skin for UI components

i18n Localizations

Out-of-the-box support for creating Master/Detail relationships when offline

Add Related Lists, Support for RecordTypes to EntityContainer component

Support for relationships in F3 SOQL

New ListView UI component

OAuth 2.0

Adobe Flash Builder Force.com Mobile Edition Based on Flash Builder 5 and Flex 4.5

Page 24: Building Rich User Interfaces with Adobe Flash Builder for Force.com

Learn more…

Adobe Flash Builder for Force.com

Download today at developer.force.com/flashbuilder

Adobe Flash Builder “Burrito” Preview

http://labs.adobe.com/technologies/flashbuilder_burrito

Mobile App Development with Adobe Flex SDK“Hero”

http://labs.adobe.com/technologies/flex/mobile/

Page 25: Building Rich User Interfaces with Adobe Flash Builder for Force.com

Question & Answer

Markus SpohnDirector of Product Management

James WardTechnical Evangelist

Page 26: Building Rich User Interfaces with Adobe Flash Builder for Force.com

Key Take Aways

Adobe Flash Builder for Force.com combines the best

of all worlds!– Powerful development tools

– Pre-build data synchronization for Offline access

– Pre-build UI components

– Deploy to the Browser

– Deploy to the Desktop

– Deploy to 6 different Mobile platform!

– Run your apps in the Cloud!

Page 27: Building Rich User Interfaces with Adobe Flash Builder for Force.com

Building Rich User Interfaces with Adobe Flash Builder for Force.com

Page 28: Building Rich User Interfaces with Adobe Flash Builder for Force.com

D I S C O V E R

Visit the Developer Training and Support Booth in Force.com Zone

Discover

Developer

Learning Paths

Developer training, certification and support resources

S U C C E S SFind us in the Partner Demo Area of

Force.com Zone 2nd Floor Moscone West

that help you achieve

Learn about Developer

Certifications

Page 29: Building Rich User Interfaces with Adobe Flash Builder for Force.com

How Could Dreamforce Be Better? Tell Us!

Log in to the Dreamforce app to submit

surveys for the sessions you attendedUse the

Dreamforce Mobile app to submit

surveysEvery session survey you submit is

a chance to win an iPod nano!

OR