Building on success in a saturated market
Montana Jack’s
Over 70% of Missoula adults say they are likely to visit a restaurant
during the coming year.
Base: Adults in Missoula NDM (157,544).
Source: 1999 PMR Study
42,300
110,655
There are more restaurants in Missoula than ever before. 167 Restaurants are listed in the Quest
Yellow pages just for Missoula 222 Restaurants if you include the
Bitterroot Valley 47 Casinos
The Missoulian can help you:
Grow your market share and stand out from the clutter.
Reach your targeted audience in the most cost effective way.
Achieve top of mind awareness.
Enhance your radio buy with strong cpm and targeted ad programs.
Among weekday morning radio listeners, 72% also read the
Missoulian over five weekdays.
Among weekday morning radio listeners, 72% also read the
Missoulian over five weekdays.
Base: Adults in Missoula NDM (127,500).
Source: 2001 Missoula Market Study, Conducted by Belden Associates.
The Radio Market is Highly Fragmented
77%
72%
57%
70%
70%
62%
47%
54%
0% 25% 50% 75% 100%
Average Weekday
Average Saturday
Average Sunday
1 Weekday + 1 Sunday
5 Weekdays
4 Saturdays
4 Sundays
7 Days
Base: Adults in Missoula NDM (127,500).
Source: 2001 Missoula Market Study, Conducted by Belden Associates.
69,100
60,200
78,700
88,800
88,700
72,500
91,800
98,200
The Missoulian reaches up to 98,000 adults over one week.
Missoula adults rely on the Missoulian when looking for information on restaurants.
Base: Adults in Missoula NDM (157,544).
Source: 1999 PMR Study
Adults planning to visit a restaurant have read the
Missoulian in the last week.
Base: Adults in Missoula NDM likely to visit a restaurant in the next 12 months (110,655).
Source: 1999 PMR Study
83,375
Frequent, targeted reach doesn’t have to tax your
advertising budget.The Missoulian’s Business Builder
Program yields 1.9 million exposures over the course of one month at a cpm
of .023 of a cent.
The Entertainer is a powerful publication which can focus your
message during the weekend.
Entertainer reaches over 32,000 households.
Additional 5,000 distributed to neighborhood racks with a 70% pick-up rate.
That’s over 74,000 readers per issue.
Montana Jack’s Utilize the Missoulian to build top of mind
awareness and increase consumer loyalty.
Reach adults when they are planning to eat out.
Reach the Missoula market in the most cost effective way to increase your market share.