Transcript
Page 1: Building Innovative Brands€¦ · Absolut vodka personified tends to be described as a cool, hip, contemporary 25-year old, whereas Stoli's personified tends to be described as an
Page 2: Building Innovative Brands€¦ · Absolut vodka personified tends to be described as a cool, hip, contemporary 25-year old, whereas Stoli's personified tends to be described as an
Page 3: Building Innovative Brands€¦ · Absolut vodka personified tends to be described as a cool, hip, contemporary 25-year old, whereas Stoli's personified tends to be described as an
Page 4: Building Innovative Brands€¦ · Absolut vodka personified tends to be described as a cool, hip, contemporary 25-year old, whereas Stoli's personified tends to be described as an
Page 5: Building Innovative Brands€¦ · Absolut vodka personified tends to be described as a cool, hip, contemporary 25-year old, whereas Stoli's personified tends to be described as an
Page 6: Building Innovative Brands€¦ · Absolut vodka personified tends to be described as a cool, hip, contemporary 25-year old, whereas Stoli's personified tends to be described as an
Page 7: Building Innovative Brands€¦ · Absolut vodka personified tends to be described as a cool, hip, contemporary 25-year old, whereas Stoli's personified tends to be described as an
Page 8: Building Innovative Brands€¦ · Absolut vodka personified tends to be described as a cool, hip, contemporary 25-year old, whereas Stoli's personified tends to be described as an
Page 9: Building Innovative Brands€¦ · Absolut vodka personified tends to be described as a cool, hip, contemporary 25-year old, whereas Stoli's personified tends to be described as an
Page 10: Building Innovative Brands€¦ · Absolut vodka personified tends to be described as a cool, hip, contemporary 25-year old, whereas Stoli's personified tends to be described as an