Download pptx - Building a Winning Mobile Commerce Strategy with Demandware Mobile

Copyright 2010 Demandware, Inc. - Confidential

Building a Winning Mobile Commerce Strategy with Demandware Mobile

Gary Lombardo

The Mobile Commerce Guy

April 7, 2011


What’s On Tap for Today….

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• Impact of Mobile

• Getting Set Up for Success

• Demandware Mobile

• Demo

• Q & A

• What You Need to Do Next


But First….Demandware

“Demandware is the leading on-demand solution”

“Demandware is the leading on-demand B2C ecommerce software offering.”

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“Visionary”

Copyright 2010 Demandware, Inc. - Confidential4

Demandware Clients (partial list)

Leading Brands Choose Demandware


Mobile Commerce: The Time is Now

• A new channel that can drive 3-5% of your online revenue today, with upside growth over next 5 years

Revenue

• Better in-store and online shopping experience for meeting consumer expectations

Customer Satisfaction

• 74% of your competitors are investing in mobile commerce today

Competition


Scenario #1

Spring Collection Landing PageSetting Yourself Up for Success


eCommerce

Call CenterSocial

Fulfillment

mPOS

Mobile

Store POS

Be Customer Centric


Build a Strong FoundationStart with mobile phones & the mobile web


Take the Long ViewGo for flexibility & functionality

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Make the User Experience Count


Scenario #1

Spring Collection Landing PageDemandware Mobile


Demandware Mobile Browser-Agnostic Mobile Storefront

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Unique Features• Works with feature phones & smartphones• Active Merchandising® for dynamic customer

interactions• Backed by leading ecommerce platform• Fully customizable• Offered on-demand, with 99.98% uptime

Core Features• Search• Navigation• Catalog• Pricing• Promotions• Coupons• Checkout• Ship To• Tax• Security• Inventory

• Slotting• Product Details• Static Image

Delivery• Branding• Site Management


Demandware MobileWhat’s Included

•Leading on-demand platform: advanced merchandising, complete control, and automatic product upgrades

Demandware eCommerce

Platform

•Best practice, pre-configured, feature-rich, mobile storefront purposefully designed and optimized for quick, customized implementation

Mobile Web Storefront

•Seamless process to work with our design team to define your user experience & implement quickly & accurately

Site Design & Implementation

•With leading technologies for a richer mobile experience, including analytics, payment, product reviews, recommendations, social and others

Pre-Built Integrations

•Access to Demandware Xchange developer community, white papers, webinars, conferences and networking forums.

Mobile Commerce Best Practices


The Demandware Mobile Difference

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Mobile Site Specific• NO screen scraping / site proxy• Fully customizable to mobile experience• Complete site control• Better site performance

Flexible• Works in any ecommerce environment (ATG, IBM, etc.)• Leverages existing investment• Cloud-based

Deep eCommerce Capabilities & Experience• Proven, feature-rich ecommerce platform• Out of the box integrations (LINK)• Fully integrated developer environment

Quick Time to Market & Affordable• 8 week starting implementation time• Low starter implementation costs• On-going pricing model aligned to your success


Scenario #1

Spring Collection Landing PageDemo


Jewelry TelevisionA 360-Degree Shopping Experience

Unified Mobile Web, Mobile Native Apps and Website

• Live stream video shopping

• Virtual ring sizer

• Gemopedia mobile gemstone guide

• GPS channel finder


Barney’s New YorkEnergizing Traditional Media

Mobile 2D Code for Content-Rich Shopping Experience

• Multichannel campaign across print, online, in-store

• Consumers scan using mobile device

• Driven to content-rich shopping experience on mobile optimized website


House of FraserCreating a Richer In-Store Experience

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In-Store Terminals & iPad Concierge

• Buy & Collect: for online orders & next day in-store pick up

• iPads & in-store terminals available for customers to use for additional shopping & online purchases while waiting

• Staff assist when items are out of stock


Mobile & The Evolving Retail Experience

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Hybrid appsMobile Point-of-Sale (mPOS)

Tablet Clienteling2D Codes Location based services

Mobile wallet

Augmented

Reality


Demandware MobileGet Started Today

Schedule a free consultation today:

+1 (888) 553-9216


Thank You

Gary Lombardo

[email protected]

Twitter: @garylombardo

mailto:[email protected]