BUILDING A UX CULTUREHASITH YAGGAHAVITA – Technology Manager
Will this work in Sri Lanka?
UX is all about finding what works best at a
given context !
Message to the
Market
(External Impact)
Engineering Practices
(Internal Impact)
Engineering Practices
(Internal Impact)
Message to the
Market
(External Impact)
Concept
Personas
Prototypes
Iterate
Me
asu
re
Le
arn
UNDERSTANDING TRUST
Progressive MVPs
55%45%
Probability of Winning?
Then why Color Blue in Our Flyers?
Trustworthiness !!!
34%6%
Source: http://evidencebasedmarketing.net/wp-content/uploads/2011/11/kiss-metrics-color.png
Color Psychology
POWER OF STORYTELLING
$100 phone in your pocket
Donate $100 to save 3 kidsVaccination Program in Africa
A Compelling Story Infers Trust and Commitment
TRUST UNDERSTANDING
UI IS MISUNDERSTOODUX
Power of Metaphors
Metaphors to express a feeling
http://www.colombouxconference.com/
Metaphors for Complex Concepts
Metaphors for Non-technical Users
iOS 6
Metaphors Forever?
TRUST UNDERSTANDING
Message to the
Market
Find what works in your context
Your UX offering itself is a product
Colors may psychologically impact
Have a compelling story
Use metaphors thoughtfully
Marketing Material
(External Impact)
Engineering Practices
(Internal Impact)
GETTING OUT OF THE BUILDING?
Use Tools and Technologies to Help
An Effective Icebreaker
Push Your Boundaries
Push Your Boundaries
Gamification for Engagement
Gamification for a Better Aim..
Leaderboards for Gamification
Engineering Practices
(Internal Impact)
Use Tools to get out of the building
Look for an ice breaker
Have courage to push boundaries
Gamify the learning process
Pretend as Experts