Transcript
Page 1: Building a Social Media Strategy

Building a Social Media Strategy

Page 2: Building a Social Media Strategy

Agenda

Morning

Introductory RoundtableGoalsObjectives &

MeasurementsProducts & ServicesMarketContentResourcesIndustry ExamplesActivity

Afternoon

Small Group Presentations

PolicyFacebook ReviewAccount Creation &

Review

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Movie Time

Social Media Revolution 2010

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Museum Statistics

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AC BL FB FL GP TW Web WK YT

NSmuseumsonline

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Museum Statistics

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Profile Group Page

Facebook

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Goals

What are your organizational goals?

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Goals

How can Social Media help you reach these goals?

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Objectives & Measurement

What aspects of social media are measurable?

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Objectives & Measurement

What outcomes are you striving for?

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Products & Services

What does the museum’s brand do for people?

vs.

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Products & Services

What do people feel when they think about you?

OR

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Market

Who is visiting and why?

Who is NOT visiting and why?

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Market

How do people find out about you?

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Market

How much marketing are you doing to make people know about you?

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Content

What untold stories unfold every day in your museum?

Will It Blend?

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Resources

How comfortable are you with social media?

OR

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Resources

How will it work?

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Platform

Which methods of online marketing are best suited to your museum?

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Thank you for coming!

Karin Kierstead1113 Marginal

RoadHalifax NS, B3H

4P7423-4677

[email protected]

Tracey Beattie2089 Maitland

StreetHalifax NS, B3K

[email protected]


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