Building a Service-driven Enterprise Cloud
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From a Big Box to a Big Cloud
Confidential
Cloud:Hardware moves off-site
Virtualization:Abstraction from the Hardware
x86:Standardized Hardware
Mainframe:Specialized Chips and Hardware
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How Much Will CIOs Use the Cloud?
Source: Goldman Sachs IT Spending Survey
55% of CIOs will not use the cloud in 2010.
Only 21% will not use the cloud in 2012.
21-25%
16-20%
11-15%
6-10%
0-5%
0%
3%
10%
2%
23%
6%
26%
37%
17%
55%
21%
0% 10% 20% 30% 40% 50% 60%Percent of Respondents
In 2012In 2010
Perc
ent o
f Ent
erpr
ise
Com
pute
Wor
kloa
dsR
unni
ng in
the
Clo
ud
0%
0%
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Growth of Virtualization
8% CAGR
11% CAGR22% CAGR
11% Overall CAGR
Source: IDC, 2009
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Virtualization is Evolving
Confidential
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It's All About Balance
Flexibility Control
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Challenges In Today's Enterprise Data Centers
Slow service delivery– Bringing a new service to life involves multiple teams– Poor coordination can mean service delivery times of 90+ days
Lack of transparency– Poor visibility into the operations of business services makes it
hard to guarantee service levels and correctly interpret anomalies
Inflexibility– Vendor lock-in prevents you from leveraging best of breed tools
Too little automation– Expensive and error prone manual workflows can lead to
business service disruptions
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The Cloud Journey
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Workload
Application
Middleware
Operating System
Workload: The (New) IT Paradigm
A workload is an integrated stack of application, middleware, and operating system that accomplishes a computing task
A workload is portable and platform agnostic–it can run in physical, virtual or cloud computing environments
A workload or a collection of workloads makes up a business service, which is what the end user consumes
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How Workloads Build a Business Service
Workloads Business Service
Example: SAP inventory report seen by user
Database workloadon physical hardware in legacy data center
Application servervirtualized in private cloud
Presentation and graphics server running in public cloud
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Extending the Enterprise to the Cloud
BusinessServiceManagement
IT ServiceManagement
ExistingInternalCapacity
Internal Data Center
GOVERNANCE AND COMPLIANCE
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Extending the Enterprise to the Cloud
BusinessServiceManagement
IT ServiceManagement
ExistingInternalCapacity
BusinessServiceManagement
IT ServiceManagement
VirtualizedInternalCapacity
Firewall
GOVERNANCE AND COMPLIANCE
Internal Cloud (On-Premise)
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Extending the Enterprise to the Cloud
Software asa Service
Platform asa Service
Infrastructureas a Service
GOVERNANCE AND COMPLIANCE
BusinessServiceManagement
IT ServiceManagement
ExistingInternalCapacity
BusinessServiceManagement
IT ServiceManagement
VirtualizedInternalCapacity
BusinessServiceManagement
IT ServiceManagement
NewExternalCapacity
Firewall
External Cloud (Off-Premise)Internal Cloud (On-Premise)
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Can the Enterprise Move to the Cloud?
Enterprises already have the capital invested in existing data center space
Public clouds are external – security, protection, and auditing is difficult outside the boundaries of the enterprise
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So … Move the Cloud to the Enterprise
Lower the barrier to entry for new services– Reduces delivery time– Fail fast– Simplify provisioning
Maximizes server resources– Reduce wasted computing infrastructure– Balance workload demand with resource supply– Smart growth of infrastructure
Improves Flexibility– The free movement of resources promotes
effective utilization– Provides for more continual improvement processes
Benefits:
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The Players
Applications
KellyBusiness Service Manager
NetworkStorage
JimInfrastructure Manager
Servers Business
RonBusiness Service Owner
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Deploying a New Application(Traditional)
Initial Request
Sure, Not a problem!
I need a new server. –It’s got
to be good
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Seconds Later…
She doesn’t need it
When am I going to get this server?
Deploying a New Application(Traditional)
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Receive the Server
Place the Order
Negotiate the Bill
60 to 90 days or
more!
Provision the ServerThanks!Thanks!
Provisioning a New Server(Traditional)
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Extremely fast0-90 minutes!
Cost information lostPoor financial visibilitySacrifices economic incentives
Virtual Provisioning
Thanks!Thanks!
BUT
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I need…
I need…I need…
Every Silver Lining Has a Cloud
O-Oh!Who’s next?
I need…I need…
I need…I need…
I need…
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Addressing the Challenges with Standardize Infrastructure Delivery• Return cost visibility to the system by delivering
standardized infrastructure components• Infrastructure specification + service-level agreement
– Account for the cost of providing the requested level of service– Clearly differentiate between service levels and server
capabilities by exposing cost– Provide an array of different options via catalog
• Tiered standard components and SLA’s made available to the business with visible cost structure
– Simplify planning on both sides of the transaction
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$$$Who’s next?
Control Sprawl by Exposing Cost
I need…
I need…I need…
I need…I need…
I need…I need…
I need…
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Novell Cloud Manager
Novell Cloud Manager creates and manages a cloud environment that delivers on the promise of utility computing by provisioning workloads on demand in a secure and compliant manner.
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Criteria for Assessing Cloud Management Solutions
Does it …1. Speed up, simplify and make the process to
deploy a new business service more efficient?2. Allow you to create standard configurations
based on business requirements3. Control who gets access to what and how much4. Provide visibility into current capacity and future
capacity needs5. Support existing and future infrastructure6. Give application owners a business service view
of their applications
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Speed up, simplify and make the process todeploy a new business service more efficient?
Create Efficiency
Jim Infrastructure Manager
Automation Self-service
Kelly Business Service Manager
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Who Gets What
KellyJim Susan
Apache1
IIS
SLES
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Create Standard Configurations
Allow you to create standard configurationsbased on business requirements
Flexible Repository
PublishOfferings
CustomizeDeployments
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Manage Capacity
Provide visibility into current capacity andfuture capacity needs
Control current capacity with financial incentives
Build a pipeline of future needs to get visibility
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Support for existing and future infrastructureDealing with heterogeneous environmentsExpanding to infrastructure not under control
Cloud Service Cloud Service
Heterogeneous Infrastructure Support
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Business Service View of an Application Giving application owners a business service view of their applications
Kelly Business Service Manager
Provide Transparency Communicate Value
Ron Business Service Owner
Novell® Cloud ManagerHow It Works
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WorkloadRepository
Business Service
DescriptorBusinessService
WorkloadDefinition
WorkloadDefinitionWorkload
Configuration
WorkloadInstance
WorkloadInstanceWorkloadInstance
WorkloadTemplate
WorkloadTemplateWorkloadTemplate
lives in is part of is part of
picks and customizes
workload template
generatesCreates workload templates
I want a web shop with a serviceguarantee for 100 concurrent users
I'm sick and tired of installing and configuring web shops
Christmas is coming up, we're going to have lots of customerssends an email
WorkloadCatalog
publishes
configure clone
Kelly Business Service Manager Ron Business Service Owner
Jim Infrastructure Manager
Self-Service ProvisioningExample
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Chargeback
Orchestrate
Resource Connectors
Dashboards
Workload Repository
Novell®
CloudManager
Resource Connectors
LOB Owner/IT Executive
App OwnerLOB Executive
NetworkOwner
ServerOwner
StorageOwner
Internal External
Architecture Overview
The Cloud
Finance/Accounting
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Key Features
Standardize IT Service Offerings– IT can quickly and easily build standard components to
offer the business/customers– Define workloads, SLAs, and pricing once, then mix and
match
On-Demand Self-Service Provisioning– IT service catalog presented to users through a web 2.0
interface– Users can select and price infrastructure services, submit
costs for approval, and have the workload provisioned in minutes, not days (or weeks)
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Key Features
Manage the process and the infrastructure from a single interface
– Automate workflows between infrastructure, application, and management teams
– Provision, start, stop, clone, destroy and monitor the workloads in your private cloud
Create a private cloud across mixed hypervisorsIntegrate with:
– IAM products for identity and access control– BSM for advanced visualization/dashboards
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Intelligent Management: Architecture
Novell Access Manager
Novell Cloud Manager
IDM
PlateSpin Orchestrate
VMware Hyper-VXen/KVMBSM
BSCMBSLM
Recon
PMMigrate
Iaas Domain
Business Service Definition & Ordering / Change Management / Service Level Views / Reports
Studio
Enterprise Service BusSentinel
VM Host(s)VM Host(s) DSL
Work-flow Rules
ZCMZAMZPM
LANSAN
CIs Events
PUM
Process Catalog
Rules
Service Catalog
Designer
Product Tour
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Advantages For Infrastructure Managers
• Reduce rework by creating service templates for common workload types
• Control resource usage by specifying user and workload policies
• Track resource utilization to control expense• Automatically choose the required location for each
workload in order to achieve service level targets
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Advantages For Business Service Managers
• Simplified creation of business services
• Automatically translate application-specific requirements to workload configurations
• Align and adjust service level targets with real demand
• Reserve resource for business services by calendar or in response to changing demands
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AdvantagesFor Business Service Owners
• Get access to needed business services quicker
• Reduce the cost of providing new business services by streamlining processes
• Increase IT efficiency, transparency
• Recognize IT “value”
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