Transcript
Page 1: Building a sales enablement discipline - salespeople as customers (Harriet Morris)

© TNS

Page 2: Building a sales enablement discipline - salespeople as customers (Harriet Morris)

© TNS

Drie mythes

1. XL buyer journey verloopt rationeel

2. Online presence van groot belang voor positie longlist

3. 70% van buyer journey verstreken voordat buyer contact opneemt

Page 3: Building a sales enablement discipline - salespeople as customers (Harriet Morris)

© TNS

‘CLICK’

‘GUN’ FACTOR

MYTHE 1

Page 4: Building a sales enablement discipline - salespeople as customers (Harriet Morris)

© TNS

Page 5: Building a sales enablement discipline - salespeople as customers (Harriet Morris)

© TNS

Page 6: Building a sales enablement discipline - salespeople as customers (Harriet Morris)

© TNS

Page 7: Building a sales enablement discipline - salespeople as customers (Harriet Morris)

© TNS

X

MYTHE 2

Page 8: Building a sales enablement discipline - salespeople as customers (Harriet Morris)

© TNS

MYTHE 3

Page 9: Building a sales enablement discipline - salespeople as customers (Harriet Morris)

© TNS

Page 10: Building a sales enablement discipline - salespeople as customers (Harriet Morris)

© TNS

Drie mythes ontkracht: wat nu?

1. Heb oog voor EMOTIE

2. Laat zien wat voor VLEES je in de kuip hebt

3. Early bird zijn betekent sturen op RELATIE, niet op prijs

Page 11: Building a sales enablement discipline - salespeople as customers (Harriet Morris)

© TNS

Download GRATIS eBook

@LindaCornelis69Senior B2B consultant

[email protected]/bbixl