“BUILDING A COMMUNITY”
Joey Dye
Edric Hammond Brensey
Thompson
THE PROBLEM
What is the problem?
• Complete College Tennessee Act 2010
• Funding formula has changed
• Based on retention/graduation rates
THE RESEARCH
Primary
Convenience Survey
Secondary
MTSU enrollment management strategic plan
Exemplary school websites
CAMPAIGN THEME
“Building a Community.”
Mission Statement:
The mission of the School of Journalism is to give
students a strong foundation in communications by
providing them with relevant learning experiences that
will enhance their ability to accomplish future goals and
aspirations.
GOALS
Raise the retention and graduation rates within the
school of journalism.
Enhance school of journalism’s reputation
Build a culture of engagement between internal and
external publics
PUBLICS
Current SOJ students
SOJ faculty/staff
MTSU student body as a whole
TACTICS
Elite
Open House
Game Day
Merge
Dean Welcomes Finals
SOJ ELITE
o Modeled after the MTSU Ambassadors Program
o Three students from each concentration in the SOJ
o Students will serve as representatives and hosts for SOJ
o Students will be well informed about the history and
current standing of the SOJ
o Students will attend campus functions and events
OPEN HOUSE
Ability to meet the dean
Be introduced to faculty and staff
Allow networking opportunities
Refreshments provided
Sign in to receive student information
Provided information from School of Journalism and
local businesses
Able to see what all is offered
Encouragement to start the academic school year
Mass Communications lobby
OPTIONAL GAME DAY
Building student, faculty, and staff relationships
Attract approximately 275 students
Use student organization volunteers
Refreshments provided
Partner with Best buy to provide televisions and Wii
gaming system
Reinforce sense of community
Encouragement to finish the year on a high note
MERGE
o An organization for students from all School of
Journalism concentrations
o Based off Recording Industry Fraternity
o Purpose:
o Networking opportunities
o Experiential learning
o Mentor students
o Reinforce community among concentrations
WEBSITE REMODEL
o Survey reveals students are not receiving adequate
information
o Exemplar research used to come up with School of
Journalism website remodel
o Changes include:
o Drop-down menus
o Removing dense text
o Adding graphics (photos, videos, etc.)
o Adding events section
o Including links to social media sites
o Revamp organization websites
o Sign-ups on website
WEBSITE COMPARISON
MTSU School of Journalism
Model Website
DEAN WELCOMES FINALS
Five minute talk to classes about college and final
exam experiences
Pass out snacks and candy to classroom
Will happen the week prior to finals
SUGGESTIONS
Advising Suggestions
ADVISING SUGGESTIONS
Open advising for freshmen and sophomores
Assigned advisor upon candidacy
Begin preparing for the semester earlier
LOW END BUDGET
Open house
Flyers 500x.21 105
Decorati
ons 20x.67 13.4
Food
Chips 11x5.78 63.58
Crackers 10x6.50 65
Drinks 300x.78 234
Bags 500x.23 115
Photo
Booth 595
SOJ Elite
12x50 600
Dean Welcomes
finals
Little
Debbie 250x0 0
Candy
33.72+4
4.90 78.62 78.62
Subtot
al
1507.0
2
Taxes 146.93
Total 1653.95
HIGH END BUDGETOpen house
Flyers 500x.21 105
Decorations 20x.67 13.4
Food
Chips 11x5.78 63.58
Crackers 10x6.50 65
Drinks 300x.78 234
Bags 500x.23 115
Photo Booth 595
SOJ Elite
12x50 600
Game Day
Flyers 250x.21 52.5
Decorations 35
Food
Chips 11x5.78 63.58
Crackers 10x6.50 65
Cookies 4x18.72 74.88
Candy
33.72+44.
90 78.62
Granola Bars 16x4.98 79.68
Drinks 300x.78 234 674.64
Games
Cards 21.39
Board Games 47.35
Printed Money 500x.13 65
Prizes
Winner Gift Cards 125
Gift Cards 250
Computer
Package 3x349 1047
Calculator 2x124.97 249.94
Adobe Creative
Suite 2x399 798
Refrigerator 139
Wii U Game
Package 329
Ipad 499
Misc 500 3936.94
Dean Welcomes finals
Little Debbie 250x0 0
Candy
33.72+44.
90 78.62 78.62
Subtota
l 6339.84
Taxes 618.13
Total 6957.97
EVALUATION
Compare fall 2014 graduation and retention rates
with graduation and retention rates for fall 2013
Survey students
How many applicants received for SOJ Elite
Program
How many attended the open house
“BUILDING A COMMUNITY”
Joey Dye
Edric Hammond Brensey
Thompson