For Small Businesses

RelationshipsThoughts….Feelings

Shortcuts

• THE PROCESS– Develop a Brand Promise– Build a Signature

Branding

Your Shortcut

Flickr photo by amelungc

I. VALUES

1. Creativity

I. VALUES

1. Creativity2. Fanatical attention to consistency and detail

I. VALUES

1. Creativity2. Fanatical attention to consistency and detail

3. Preservation of ________ Magic

I. VALUES

1. Creativity2. Fanatical attention to consistency and detail

3. Preservation of ________ Magic

I. VALUES

Write your top three values now.

II. MISSION

Center of Focus

II. MISSION

“To solve unsolved problems innovatively”

Center of Focus

II. MISSION

“To solve unsolved problems innovatively”

Write a mission statement now.

III. VISION

III. VISION

“To be the global leader in nourishing people”

PROMISE SPOTTER

III. VISION

“To be the global leader in nourishing people”

PROMISE SPOTTER

IV. THE PROMISE

IV. THE PROMISE

“Safety”

Be True – Be Bold

“To anticipate your needs”

IV. THE PROMISE

“Safety”

Be True – Be Bold

“To anticipate your needs”

IV. THE PROMISE

“Safety”

Be True – Be Bold

“To anticipate your needs”

IV. THE PROMISE

“Safety”

Be True – Be Bold

“To anticipate your needs”

Write your brand promise now.

For Small Businesses

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