1. How to Turn Web Browsers into Buyers Create a flood of web
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2. Building Business through Your Website Create a flood of web
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3. Imagine how wonderful it would be if you didnthave to sell
you business.Business simply flowed in from your website.It can
happen.. Create a flood of web traffic that converts to customers
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4. A hardworking website can work like awell-oiled,
money-making machine.It attracts a flood of traffic right at
whentheyre looking for what you offer.Then it converts that traffic
to payingcustomers. Create a flood of web traffic that converts to
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5. The Three Building Blocks of a Money-Making WebsiteCreate a
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6. First theres the technology to assure your websiteruns
smoothly pages load in a split second, linkssprint to their
destinations, and leads are capturedand securely locked down.
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7. Then theres the pretty stuff the branding, eyecandy and
visual cues.According to user-experience psychologist andauthor
Susan Weinschenk the initial decision tolinger on a website is
related to the websites lookand feel. Create a flood of web traffic
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8. And finally theres the website copywriting.Or, at least,
thats the way many business peopleattack the challenge. But its an
upside downapproach. Create a flood of web traffic that converts to
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9. The Upside Down ApproachCreate a flood of web traffic that
converts to customers with Carolyn Frith Marketing, LLC
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10. This is whats upside down. Business people hirethe
technicians, the designer and, at a last minute,they might hire a
website copywriter. Create a flood of web traffic that converts to
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11. Or maybe they dont even hire one.In that case they fill the
pages with copy thats cutand pasted from a couple of old brochures,
orchurned out by whoever has a few free hours tostring words
together like sausages. Create a flood of web traffic that converts
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12. In the rush to meet the launch deadline thecompanys goals
of attracting, engaging andpersuading website visitors are all but
forgotten.You have to admit, its a little upside down. Create a
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13. Why Copywriting Should Come First Create a flood of web
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14. In a recent study participants were asked whichfeatures of
a site earned their trust.74 percent cited the sites content, not
its looks. Create a flood of web traffic that converts to customers
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15. Thats because after their initial yes/no screening,which is
based on look and feel, visitors read andexplored to assess
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16. The Upfront Work of Website CopywritingCreate a flood of
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17. To create copy that revitalizes yourwebsite you have to
define your: Goals; Audience; and The benefits you offer. Create a
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18. So think through the answers to these questionsbefore you
write a word: What are the goals for your website? Who are your
prospects? How does your product or service improve your prospects
life? And, why are your prospects are better off buying from you
than your competitor? Create a flood of web traffic that converts
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19. At the end of this process you should be ableto describe
your prospects in detail.It always helps to write personas
(ordescriptions) of a few typical prospects.Then empathize with
them and describe theirhopes, dreams and fears.Imagine how your
product or service canimprove their lives. Create a flood of web
traffic that converts to customers with Carolyn Frith Marketing,
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20. Five Powerful Tips to Turbo-Charge Your Website Copywriting
Create a flood of web traffic that converts to customers with
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21. 1. Captivate your prospects by tapping into their emotions
and arousing their interest. Create a flood of web traffic that
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22. 2. Pepper your website with testimonials, guarantees, and
case studies to build trust. Create a flood of web traffic that
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23. 3. Write for scanners. Include crisp headlines, snappy
sub-heads and welcome white space. Create a flood of web traffic
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24. 4. Include a call to action that tells your prospects
clearly what you want them to do. Create a flood of web traffic
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25. 5. Compel them to inquire or buy by reminding them of the
benefits in the call to action. For example: For a website that
attracts visitors and turns browsers into buyers, call Carolyn
Frith Marketing NOW at 610-340- 0622. Create a flood of web traffic
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26. What Else does a Business-Building Website Need? Create a
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27. There are three more things you need to do.1. Search engine
optimization to attract visitors. Ill cover that in another
video.2. Design for visual appeal that reflects your companys image
and reinforces your message.3. Implement technology that assures a
people- and search-engine-friendly website. Create a flood of web
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28. Next Steps: Turning Your Web Browsers into Buyers Create a
flood of web traffic that converts to customers with Carolyn Frith
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29. Theres quite a bit of work to do. And if youhavent done it
before, theres a lot to learn.You can take these tips and do it
yourself. Create a flood of web traffic that converts to customers
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30. Or if you want help to create anengaging, persuasive
website thats a magnet forsearch engines, check out our
websitecopywriting services
athttp://www.carolynfrith.com/Website_Copywriting.htmlFor immediate
help call NOW at 610-340-0622 orwrite [email protected] for a
FREE 30-minute consultation. Create a flood of web traffic that
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