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STRATEGIC THINKING I)
Prof.Dr.Dr.Dr.H.C. Constantin Bratianu
Facul ty of Bus iness Adm inis t rat ion
Academy of Econom ic Studies
Bucharest , Romania
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My business is
th ink ing
T.A. Ed iso n
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KNOWLEDGE PARADOX
We are living in a world which is infinite in time,space and complexity
We need to understand this world for survival, and
for a better life
However, our mind is finite from biological andpsychological point of views
How can we know and understand an infinite worldwith a finite mind ?
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THINKING MODEL
We are using thinking models which are cognitiveapproximations of complex real phenomena
Thinking models are developed throughout our
education in family, school, church and society
The more powerful these thinking models are, thebetter cognitive approximations we can get
The more powerful these thinking models are, thebetter decisions we can make
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KNOWLEDGE
Rational
Emotional
Spiritual
INTELLIGENCES
Rational
Emotional
Spiritual
HUMAN CAPITAL
Rational
Emotional
Spiritual
Structure
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SK
RK EK
Spiritual
Knowledge Field
Rational
Knowledge
Field
Emotional
Knowledge Field
Multifield Knowledge Model
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Rational Knowledge
It is the result of therational thinking and of the
consciousness process
It is conceived in the
Cartesian perspective
It can be explicit and tacit,
where tacit knowledge is
the result of the
internalization process
Peter Drucker
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Cogi to , ergo sum !
R. Descartes
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THE DYAD OF
EXPLICIT-TACIT KNOWLEDGE
Structure
Explicit
Knowledge
Tacit Knowledge
RationalMind
Non-Rational
Mind
Knowledge
Transfer Process
Direct
Experience
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EMOTIONAL KNOWLEDGE
Emotions are very powerful knowledge generators.
Think of the masterpieces of Michelangelo, Da Vinci,
Picasso, Mozart, Beethoven and others.
Think of the great artists playing in theatres andmovies.
Think of unexpected events able to generates
emotions.
Think of the great leaders able to motivate especiallythrough emotions many people.
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THE DYAD OF
RATIONAL-EMOTIONAL KNOWLEDGE
Strudcture
Rational
Knowledge
Emotional
Knowledge
Rational
Mind
Non-RationalMind
Knowledge
Transfer Process
Direct
Experience
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To release the sp ir i t one must accentuate the work with
medi tat ions o f the heart and the soul .
(M. Musasch i The Book of f ive r ings)
Kamakura
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CULTURAL VALUES IN USA
Private property
Competition and individualism
Performance
Time is the vital resource of any enterprise
The American dream and the need of selffulfilment
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CULTURAL VALUES IN JAPAN
Japanese cultural values are quite opposite of theAmerican cultural values
There is a strong emphasis on team work,
cooperation, modesty and group referentialsystem
There is a strong respect of seniority, academicrank and hierarchy
There is a strong respect of traditions andunwritten behaviour rules
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Coca-Cola Company
Values: Leadership: The cou rage to shape a better future.
Passion: Comm it ted in heart and m ind.
Integrity: Be real.
Accountability: If it is to be, its up to me.
Collaboration: Leverage co l lect iv e genius.
Innovation: Seek, imagine, create, delight.
Quality: What we do, we do well.
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Cognitive knowledge
Emotional knowledge
Spiritual knowledge
The triple
Helix of
Knowledge
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Rational
knowledge
Emotional
knowledgeSpiritual
knowledge
Knowledge Dynamics
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Vision &
Mission
Spiritual knowledge
Organizationalculture
Emotional
knowledge
Decision making
Rational
knowledge
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INTELLIGENCES
Linguistic intelligence
Logical-Mathematical Intelligence
Naturalist intelligence
Spatial intelligence
Musical intelligence Bodily-Kinesthetic intelligence
Interpersonal intelligence
Intrapersonal intelligence
Spiritual intelligence
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PATTERNS OF THINKING
It works !
Do it yourself !
Modular thinking, and less integral thinking
Trust nothing of what you listen to, and only half of
what you see.
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COMMUNICATION
Communication is based on what it is NOT said Communication should be like a cover of the personal
feelings and beliefs
Messages should be fuzzy by their nature, giving full
liberty for interpretation Silence is more precious than the spoken words
Never put questions about personal feelings andthoughts, and never request a clear answer
Sharing experience is more important than defining itin clear and direct way
Tacit knowledge is more important than explicitknowledge
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CULTURAL EXPERIENCE
Cultural experience is fundamental in creating andusing tacit knowledge
Experience relates directly to variety and not to time
spent in a given activity
Experience is the best teacher for understandingcultural values of different peoples
Experience develops intuition and anticipation, and
thus it is best for developing vision
Experience contributes greatly in developinginterpersonal and intrapersonal intelligences
Experience in another country helps you in a better
understanding of your own cultural and social values
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STATIC / INERTIAL THINKING
The simplest model of thinking
TIME is not included in this model
Things and events are almost the same. They do notchange, or change is not significant
Think of Pyramids. Same image anytime
When things do not change we get a feeling ofsecurity, since we can control events
Static or inertial thinking opposes any change. It is
like a resistance
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Inert ial th ink ing
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DYNAMIC THINKING
Time is a fundamental variable Time has only an extensive dimension, measured as
duration (in seconds, minutes, hours, days, etc.)
That means that in this model, time has no direction
It is actually the physical time Things and events change in time. Processes
develop in time
Processes are reversible
For reversible processes time direction is notimportant
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A BV
VS
V = S / T T = S / V
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Past
Future
Time observer
metaphor
Event 1
Event 2
Event 3
The observer is
moving
I shal l come to you next week.
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Past
Future
Time observer
metaphor
Event 1
Event 2
Event 3
Time is moving
Time fl ies by
Time for act ion has
arr ived
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