Bringing sexy back:Engaging social media tactics you can use,

even if you're not a big brand

@MikeKrugerDirector of Digital Engagement

U.S. Department of Commerce

Tell Stories

Provide Answers And Solve Problems

Simplify Complicated Information

Publish Guides

Use Humor

Use Pictures

Create Videos

Weave A Fantastic Brand Story

Trial and Error

• Monitor And Adjust

• Learn Your Customers' Favorite Topics

• Know your Customer’s Preferred Platform

Find me on the internet

@MikeKruger

QUESTIONS?