(Best) Practices of
Project Dissemination/Communication
through Videos and Demonstration
Fabian DI FIORE
Expertise Centre for Digital Media Hasselt University
Live Demonstrators: lessons learned
• Make clear
–demonstrator = prototype, PoC
–demonstrator ≠ finished product
–what is going to be demonstrated
• Anticipate any issues
–video as backup
Live Demonstrators: lessons learned (ctd)
• Keep it simple
–do not go for all or extreme cases
(e.g., running on +10 mobile devices)
–people actively involved also have power of decision
• Never leave a demonstrator unattended
Live Demonstrators: lessons learned (ctd)
• Not always feasible
Double setup: working demo vs work-in-progress
Time and space to setup
demonstrator
Commitment of people
Video Dissemination: success stories
• Case
– basic research: “Gloss and Normal Map Acquisition Using Gray Codes”
Video Dissemination: success stories
• Case
– basic research: “Gloss and Normal Map Acquisition Using Gray Codes”
• Success factors
– humor
– one-minute teaser
– focus on „what‟ and not „how‟
Video Dissemination: success stories (2)
• Case – IBBT project “GeoBIPS: GeoBIPS: Mobile interfaces for on-site
usage by fire brigade and intervention teams”
– IBBT project “ASCIT: Again at my School by fostering Communication through Interactive Technologies for long term sick children”
Video Dissemination: success stories (2)
• Case – IBBT project “GeoBIPS: Mobile interfaces for on-site usage by fire brigade and
intervention teams”
– IBBT project “ASCIT: Again at my School by fostering Communication through Interactive Technologies for long term sick children”
• Success factors
– socially relevant
– press support
Video Dissemination: success stories (3)
• Case – “Twoddler: Twittering Toddlers”
– “Look Mother, Virtual Puzzling without Buttons!”
Video Dissemination: success stories (3)
• Case – “Twoddler: Twittering Toddlers”
– “Look Mother, Virtual Puzzling without Buttons!”
• Success factors
– catchy topic
– prize (money) involved
– picked up by (social) media
Best Practices: lessons learned
• Socially relevant themes are more likely to be picked up by the media
• Awards draw attention
• Catchy topics do sell well
• Social networks can boost interest
• The power of editing
… on the downside
• (assuming a successful project)
• Start with a good idea
– involves brainstorming
– tailored to your target audience
• content: what vs how
• style: formal vs informal
• …
• Scenario/script
– iterative process
… on the downside
• Rehearse, rehearse, rehearse, rehearse, rehearse
–actors
– technical assistance
– iterative process
… on the downside
• Post-production of footage
–editing
–voice over
–on-screen text
• 3 working days vs 3 minutes video
… on the downside
Then Murphy
comes by
Broken codecs
Unsupported platforms
Much more surprises awaiting