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Page 1: Branding Yourself Online

BRANDING YOURSELF!PROFESSIONAL .PERSONAL .PROFITABLE .  

Page 2: Branding Yourself Online

“The good news – and it is largely good news— is everyone has a chance to STAND OUT. Everyone has a chance to learn, improve, and build up their skills. Everyone has a chance to BE A BRAND worthy of remark.” ! ! ! ! !– Tom Peters, A Brand Called You !

Page 3: Branding Yourself Online

PERSONAL BRANDING 2.0!

Page 4: Branding Yourself Online

1   IN  5  EMPLOYERS  USE  SOCIAL  MEDIA   NETWORKING   SITES   TO  R E S EARCH   POTEN I T IA L  EMPLOYEES  

Page 5: Branding Yourself Online

56%   OF   HR   PROFESSIONALS  SEARCH   JOB   CANIDATES   VIA  NETWORKING  SITES  

Page 6: Branding Yourself Online

T W O -­‐ T H I R D S   O F  ORGANIZATIONS   SURVEYED  S A Y   T H A T   T H E Y   H A V E  RECRUITED   EMPLOYEES   VIA  SOCIAL  MEDIA  

Page 7: Branding Yourself Online

9 2 %   O F   C O M P A N I E S  R E C R U I T I N G   N E W  EMPLOYEES   USE   SOCIAL  NEOWORKING  TO  RECRUIT  

Page 8: Branding Yourself Online

WHAT DO YOU WANT TO BE WHEN YOU GROW UP? !

Page 9: Branding Yourself Online

WHAT DO YOU WANT TO BE WHEN YOU GROW UP? !

Page 10: Branding Yourself Online

WHAT DO YOU WANT TO BE WHEN YOU GROW UP? !

Page 11: Branding Yourself Online

PROFESSIONAL  OPTIMIZATION  

Page 12: Branding Yourself Online

Social  Media  

PROFESSIONAL  OPTIMIZATION  

Page 13: Branding Yourself Online

PROFESSIONAL  OPTIMIZATION  

Social  Media  ommunications  

Page 14: Branding Yourself Online

PROFESSIONAL  OPTIMIZATION  

Social  Media  ommunications  

a r k e t r e s e a r c h

Page 15: Branding Yourself Online

PROFESSIONAL  OPTIMIZATION  

Social  Media  ommunications  

ontent  creaEon  

a r k e t r e s e a r c h

Page 16: Branding Yourself Online

PROFESSIONAL  OPTIMIZATION  

Social  Media  ommunications  

a r k e t r e s e a r c h

ontent  cre    Eon  

Page 17: Branding Yourself Online

PROFESSIONAL  OPTIMIZATION  

Social  Media  ommunications  

ontent  cre    Eon  

a r k e t r e s e a r c h

HEALTH ARE�

Page 18: Branding Yourself Online

PROFESSIONAL  OPTIMIZATION  

Social  Media  ommunications  

ontent  cre    Eon  

a r k e t r e s e a r c h

HEALTH ARE�

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PROMOTIONAL TOOLS!

Page 22: Branding Yourself Online

PROMOTIONAL TOOLS!

Page 23: Branding Yourself Online

PROMOTIONAL TOOLS!

Page 24: Branding Yourself Online

PROMOTIONAL TOOLS!

Page 25: Branding Yourself Online

PROMOTIONAL TOOLS!

Page 26: Branding Yourself Online

PROMOTIONAL TOOLS!

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“IF THE PROPOSED ESSENCE IS NOT CONSISTENTLY EXPERIENCED THEN IT ISN”T THE ESSENCE.”! ! ! ! ! ! ! ! ! ! !-Brain Solis !

Page 30: Branding Yourself Online

BRANDING YOURSELF!PROFESSIONAL .PERSONAL .PROFITABLE .