Branding Yourself Yes, you!
Julia Cantor Sr. Digital Publicist, Digital Innovation Group Engauge Twitter: @juliacantor
“Personal branding is not an option. �It is crucial to success.”��Mitch Joel, author of Six Pixels of Separation, �President of Twist Image
Social media provides great opportunities for personal branding.
So let’s get started.
True or false? People just use LinkedIn to find jobs.
LinkedIn is just an online resume.
False.
Use LinkedIn to leverage your personal brand
• Create a detailed profile – How do you want people
to find you? (Include these words! Add them to your headline, current work experience, summary, or your specialties)
• Ask for recommendations • Stream applications into your
profile – Examples:
• WordPress (blog) • E-Bookshelf • Slideshare
Use LinkedIn to leverage your personal brand
• Join groups and participate in discussions – Check out the Groups
Directory – Examples: SNHU
Community, Linked Manchester
• Post status messages related to your industry and interests – Add comments – Link to interesting blog
posts
Don’t forget Update profile regularly
– Education – New responsibilities – Awards – New student or professional
association memberships – New connections
• Classmates • Colleagues • Networking contacts … these all add to your personal
brand, as well as SEO.
Finish the sentence… Twitter is for _____________.
So what will you tweet about? Hint: think about your personal brand.
Twitter is a cocktail party • Remember Twitter is a conversation • Focus on making genuine connections • Tweet, retweet, @reply, DM • Be timely & maintain consistency • Keep up with the changing etiquette • Produce interesting content
– Consider: • What will people want to read? • Will people want to connect
with you? • Will they find your tweets
valuable?
Be the best version of yourself {and this won’t happen}
oops.
This might be the one exception. {still, don’t let this happen.}
Red Cross blog
Facebook What do you want your face to say?
Would your grandmother disapprove?
Event sites • Learn about
upcoming events • Research
networking contacts • Merge online and
offline personality
Tweetchats • Connect with
likeminded individuals
• Connect with industry leaders
• Pop in during good convos, pop out during those that don’t interest you
#Blogchat (@MackCollier) #journchat (@Prsarahevans) #4sqchat (4SqIndy) #pr20chat (@jgoldsborough, @prtini) #foodchat (@foodchat) #LeadershipChat (@LisaPetrilli) #LinkedInChat (@LinkedInExpert) #GenYchat (@WriterChanelle) #u30pro (@u30pro, @davidspinks,
@cubanaLAF)
Niche Interest Social Sites
Last but not least… Google+
• Google doesn’t index Facebook or Twitter • Google indexes everything on Google+ • Bottom line: It can’t be ignored. It’s Google.
If you do 3 things after this presentation…
• Develop or continue to develop your professional profile on LinkedIn.
• Find 1 event that is happening in the next 3 months in your field and go to it. The only way to “learn” how to network is to actually do it.
• Google yourself. Assess likes/dislikes. Build your Google+ profile.
Is that it? Of course not.
Contact me for more.
Julia Cantor
Twitter: @juliacantor Email: [email protected]