A BIG IDEA…
Creates change
Sets you apart
Inspires long-term commitment
Gets you excited!
What’s your BIG IDEA? Tweet @GreenleafBookGr #bigideas2015
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A BIG IDEA…
What’s your BIG IDEA? Tweet @GreenleafBookGr #bigideas2015
MEET CAROL • Leadership Consultant• 30 years management experience• “Leaders need good data.”
MEET ERIC• Physical Therapist• 15 years experience• “Everyone can be healthy.”
VISION & MOTIVATION
What is driving you?
Where do you see yourself in 3-5 years?
What does success look like?✓
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How do you define success? Tweet @GreenleafBookGr #bigideas2015
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VISION & MOTIVATION
How do you define success? Tweet @GreenleafBookGr #bigideas2015
IDEA: “Leaders need good data.”- Has seen too many companies stall or fail because of guesswork- Wants to become an expert consultant - Interested in a book & speaking
IDEA: “Everyone can be healthy.” - Sees too many suffering from preventable, stress-related injuries- Wants to develop a training program and related products
AUDIENCE COMPETITION
Who are your biggest fans? Tweet @GreenleafBookGr #bigideas2015
SELF-AUDIT
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AUDIENCE
Whose problem are you solving?
Who are the decision-makers?
Narrow focus to primary & secondary targets
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Who are your biggest fans? Tweet @GreenleafBookGr #bigideas2015
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Who are your biggest fans? Tweet @GreenleafBookGr #bigideas2015
Primary: VP and C-suite members in media industry
Secondary: Small- & medium- sized business owners in technology
Primary: Office computer users with chronic pain
Secondary: Cashiers with chronic pain
COMPETITORS
Who is already big in your space?
What will people fi nd when they search through Google or Amazon?
Look at all types of media
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@GreenleafBookGrgreenleafbookgroup.com
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SELF-AUDIT
What are you currently doing well?
What are you known for?
Who already knows you?
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What are you known for? Tweet @GreenleafBookGr #bigideas2015
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What are you known for? Tweet @GreenleafBookGr #bigideas2015
Currently:- Part of her company’s leadership team - Maintains leadership blog- Speaks at local events on leadership
Currently: - Volunteers monthly at local hospital- Has a sheet of tips he sends to friends- Working with a designer on a prototype
VISION PROMISE
How will you change the world? Tweet @GreenleafBookGr #bigideas2015
DIFFERENT-IATION
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VISION
What drives you & your idea?
How would you change the world?
What gets better?
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How will you change the world? Tweet @GreenleafBookGr #bigideas2015
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How will you change the world? Tweet @GreenleafBookGr #bigideas2015
VISION: Leaders draw insights from data
VISION: Repetitive motion injury sufferers (RMIS) find long-term relief without surgery or medicine
PROMISE
Get specifi c
How does your audience benefi t?
What translates across mediums?
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What is your core promise? Tweet @GreenleafBookGr #bigideas2015
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What is your core promise? Tweet @GreenleafBookGr #bigideas2015
VISION: Leaders draw insights from data
PROMISE: System for analyzing data that virtually eliminates guesswork
VISION: RMIS find long-term relief without surgery or medicine
PROMISE: Tools and training to beat chronic hand & wrist pain
DIFFERENTIATION
What makes you unique?
Why should anyone care?
WOW factor
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What is your X-factor? Tweet @GreenleafBookGr #bigideas2015
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What is your X-factor? Tweet @GreenleafBookGr #bigideas2015
VISION: Leaders draw insights from data
PROMISE: System for analyzing data that virtually eliminates guesswork
DIFFERENTIATION: 360° Q & A structure that teams can self-facilitate
VISION: RMIS find long-term relief without surgery or medicine.
PROMISE: Tools and training to beat chronic hand & wrist pain
DIFFERENTIATION: Live video coaching
Eventually everything connects – people, ideas, objects. The quality of the connections is the key to quality per se.
- CHARLES EAMES
CORE STRENGTHS
What are you already doing?
What areas do people frequently come to you for help with?
When do you feel most alive?
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When do you feel most alive? Tweet @GreenleafBookGr #bigideas2015
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PERSONAL ROLE
Where are you most needed?
What can you delegate or outsource?
What can ONLY YOU do?
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What can ONLY YOU do? Tweet @GreenleafBookGr #bigideas2015
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T i m e & Tr a v e l
Key things to consider…
F i n a n c i a l N e e d s
P u b l i c f a c i n g ?
@GreenleafBookGrgreenleafbookgroup.com
GETTING HELP
What do you know you don’t want to be responsible for?
Where will you need to delegate, hire out, or get help with?
Who can you ask for feedback?
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@GreenleafBookGrgreenleafbookgroup.com
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Getting Feedback
TrustedCol leagues/
Peers
Business/StrategicPartners
Customers
Focus Groups
Emai lSurvey
Fr iends/Fami ly
OpenDiscuss ion
Soc ia lMed ia
Po l l
Tweet your
BIG IDEA
For a chance to win a FREE consultation
with one of our brand strategy
experts!
@GreenleafBookGr#bigideas2015
Expand Your Brand
Next month…Video
& Audio
TheBook
SocialMedia
Webs i teSpeak ing
B logNews le t ter
Art ic les
@GreenleafBookGr greenleafbookgroup.com
Thank you!
For more details about our brand development services,contact [email protected]
Photo Credits
Slide 7 “Islas Canarias Ocean Earth Pro ” by El Coleccionista de Instantes is licensed under CC BY 2.0
Slide 16 http://www.equilibrialeadership.com/
Slide 16 http://booksforabetterlife.com/portfolio/7-habits-of-highly-effective-people/
Slide 16 http://www.mousemitt.com/ Slide 16 http://www.amazon.com/Overcoming-Repetitive-Motion-Injuries-Rossiter/dp/1572241349
Slide 32 “Coin Stacks” by frankieleon is licensed under CC BY 2.0