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Branding Like Coca-Cola…
Is that a good idea?
Ginger Bratzel, DDSYour New Patient Attraction Expert
When most people think of marketing, they think of fancy logos and
commercial ads.
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Part of this is true, especially when discussing branding.But
that isn’t feasible for the average dental practice to follow.
While at a Dental Convention recently I toured the World Of Coca-Cola Mesuem in Atlanta, GA.
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And in case you weren’t sure…
Coke is one of the biggest companies in the entire world.
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So I naturally was thinking how this massive brand can compare to dental practice branding.
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If you compare yourself to the notoriety and branding
with Coke, you might feel you need to establish this massive
brand, too.
But….
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You don’t!
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Don’t try to compete with those big name guys because you can’t.
It’s like comparing apples to oranges.
But doing something like Direct response marketing, that will give you the biggest bang for your investment.
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It’s more about what you can do to change lives.
Instead of focusing on building a museum with your name on it, ask yourself what you can do for your patient’s needs….and
promote that!
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See full video for tips and strategies on branding yourself at…
bit.ly/1EbYtMn
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Ginger Bratzel, DDSYour New Patient Attraction Expert
For more information on Attracting more patients,
Creating sustainable growthAnd increasing your production.
Head over to GingerBratzel.com today!
Contact us at [email protected] or
Call 405-225-0254Find my latest book on Amazon today!
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