Company PROFILE
BRAND et al TM COMPANY PROFILE2
is the lead advertising agency of the et al GROUPTM – the convergence of diverse talents, infrastructure and experience onto a single brand platform for all approved et al member-agencies, each representing a specialised function in the greater marketing mix.
As the Group’s lead agency, BRAND et al TM, a level 4 BBBEE supplier, is a window to a full-service marketing, media and advertising solution, incorporating a superlative fleet of specialised et al companies and studios, all entrenched in an intellectual Group positioning, because creativity happens between the ears.
BRAND et al TM
Audio-visual production house: Television, radio,
video and animation
Traditional media: Strategy, planning and buying
Visual language: Design, CI development
and multi-media
Digital strategy and implementation: Social media, web and engagement
Experiential marketing: Events, staging & technical,
and corporate gifting
Professional photography: Product and commercial,
multiple genres
Printing and publishing: Multi-disciplinary
Strategy and research: Brand development, marketing and
corporate culture
BRAND et al TM COMPANY PROFILE4
FROM RAW AMBITION TO BUSINESS SUCCESS – TO WHERE STRATEGY MEETS PERFORMANCE.
STRATEGY et al TM delivers a plan tailored to the unique requirements of your business – from market research and brand positioning to marketing strategy and the formulation of corporate culture.
For us, simply put, well begun is half done. There really is no other way to look at it as strategy supersedes every other consideration in business and marketing.
SERVICESMarketing strategy
Brand positioning and brand identity
Brand architecture
Creative strategy
Corporate culture and people strategy
Market and business research
Business concept analysis and innovation
Strategic leadership development
Product portfolio/segmentation analysis
Brand and marketing training seminars
INK et al TM is a specialised company that services the printing needs of, among others, EFFECTS et al TM.
When it comes to printing business cards, brochures or company profiles,
WHY CHOOSE BETWEEN QUALITY AND QUANTITY, WHEN YOU CAN HAVE BOTH… ON SPEC, ON TIME? It’s no secret – clients choose INK et al TM because they insist on doing it right, first time.
SERVICESQuick turnaround time on bespoke and other printing jobs
Array of unique finishing services like die cutting, foiling, drilling, saddle stitching, UV varnishing and laminating
Wrapped, packed and delivered to your doorstep
BRAND et al TM COMPANY PROFILE6
AIRTIME IS AIRTIME IS AIRTIME…AD INFINITUM - all the more reason why media budgets shouldn’t be compromised by sub-standard creative content. ENTER THE FOUNDING MEMBER AND OLDEST BRAND IN the et al GROUP TM – FACTION et al TM: a full-spectrum production house for television, motion graphics, animation and radio – fully geared to give your brand pulse.
SERVICESTelevision commercials
2D and 3D animation
Grading
Compositing and finishing
Corporate and marketing videos
Radio advertisements
DON’T JUDGE A BOOK BY ITS COVER THEY SAY… but, if first impressions count, what else do you have to go on? It’s all about achieving the right effect – from layout and design, multi-media, illustration and corporate identity development to marketing collateral.
VISUAL LANGUAGE? THAT’S OUR LANGUAGE, BECAUSE WE KNOW IT’S ALL ABOUTLOOKING THE PART.
SERVICESGraphic design
Conceptualisation
Corporate identity development
Logo development
Illustration
Multimedia and presentations
Marketing collateral
BRAND et al TM COMPANY PROFILE8
Between the blurry lines of above-the-line and below-the-line media is a yearning to be heard: A WORLD OF ENGAGEMENT BETWEEN BRANDS AND
BRAND-ACTIVISTS. DIGITAL et al TM comprises a team of award-winning writers and digital experts who know exactly how to TURN CLICKS TO LEADS AND “LIKES” TO LOVE.
SERVICESSOCIAL MEDIA:Campaign development and content creation
Strategy and planningAround-the-clock community managementINTEGRATED DIGITAL STRATEGY: Advertising and media placementSearch engine optimisation (SEO) and Pay-per-click (PPC) Email and SMS/MMS marketing DEVELOPMENT:Responsive web development and programmingAPP developmentCoding and motion graphicsMEASUREMENT & REPORTING:Analytics - measuring, metrics and trackingRegular reporting
FROM HEAD-SPACE TO CONTACT SPACE, GET UP CLOSE AND PERSONAL – FACE-TO-FACE. Be it for activations and product launches, or corporate gigs, why settle for mere “conferencing” when, with sophisticated in-house staging technology, we turn events into “corporate theatre”? AFTER ALL, THERE’S NO BUSINESS LIKE SHOW BUSINESS.
SERVICESEvent planningConceptualisation and art direction Décor and set-upStaging and technical Entertainment and celebrities Event management and co-ordinationExperiential marketingCorporate gifting
BRAND et al TM COMPANY PROFILE10
IF YOU HAVE A TARGET, WE KNOW HOW TO REACH IT WITH REAL IMPACT.
REACH et al TM is a specialised, MCC-accredited media company boasting up-to-the-minute, in-house, scientific media research inventories, ranging from Telmar to ADEX.
SERVICESMedia planning
Media strategy
Negotiated buying
Monitoring
Measuring, metrics and tracking
Post-campaign analyses
IF A PICTURE IS WORTH A THOUSAND WORDS, THEN IT’S TIME TO GET YOUR BRAND TALKING!
Specialising in commercial and product photography, our state-of-the-art studio and equipment
BRING BRANDS TO LIFE.Lights, camera, REaction – our simple philosophy for creating work that truly speaks for itself.
SERVICESCommercial photography
Automotive photography
Product photography
BRAND et al TM COMPANY PROFILE12
is an intellectual rendezvous, where strategy informs everything we do, because good strategy is the key to good business and that, simply put, is the business we’re good at.
BRAND et al (Hermanus)19 Tubby Swingler Close,Onrus River
+27 [0]82 321 1246 [email protected]
PHOTOWISE et al N4 Gateway Industrial Park (East Entrance), Unit 4, No 9 Kambathi Street,Pretoria
+27 [0]82 5777 450 [email protected]
INK et al Unit 30, M5 Freeway Park,Corner of Berkley and Upper Camp Road, Maitland
+27 [0]21 510 5997 [email protected]
BRAND et al (HQ Gauteng)FACTION et al EFFECTS et al STAGE et al DIGITAL et al REACH et al STRATEGY et al Block F & H Office 1 Boardwalk, c/o Solomon Mahlangu Dr & Haymeadow Cres, Faerie Glen, Pretoria
S 25’47.844 E 28’19.518 | +27 [0]12 991 7810/6196 | [email protected]
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