brand values@rachelannyes
@techsoup@TSGN
rachelweidinger.com/cards
I feel like a jerk for sharing these images publicly, and I need to replace them ASAP. Sorry.
•
transparency•
dynamic hub
•
participatocracy•
evangelist support
•
winner shares all•
amplify
•
abundance•
witness : preserve
transparency
Openness builds trust. Illustrate ongoing reliability.
Set the default to open.
dynamic hub
Have a There There. Keep the community visible.
Spotlight good content. Create space for vibrant interactions.
participatocracy
To join a community, show up and help. Online or at an annual meeting,
be valued by bringing value.
evangelist support
Have a rabid fan base. Tools for supporters amplify enthusiasm.
Insider access fans the fire.
winner shares all
Fill a need with knowledge. Allow access to information. Stand on a podium to increase impact across a sector.
amplifyTell the good story.
Tell it in a way it can be remembered and passed on.
Long now, long audience, big here.
abundance
We have everything we need.Get it in the right basket.
witness : preserve
Honor with documentation. Shine a light on the good stuff.
Story as vessel for value.
•
transparency•
dynamic hub
•
participatocracy•
evangelist support
•
winner shares all•
amplify
•
abundance•
witness : preserve
brand values@rachelannyes
@techsoup@TSGN
rachelweidinger.com/cards