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Q1-on the next slide
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1) In 2013, The Economist mentioned________ as a Bitcoin alternative, noting that it “has shot up in price of late”?
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3) X started her career as a hair stylist and moved on to Make-up. When X started her first salon it was called
“Visions by X” . Later X decided to develop it as a brand. Who is X ?
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4) Which brand has started its campaign “U & Me Against Dengue” with the Government Hospitals and agencies and
successfully running this campaign in Malaysia, Bangladesh, India and Sri Lanka?
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5) Who is this ?She first worked at a German bakery and then joined a Jiffy Lube(an Automotive Services Company) and later worked
with a tax and retirement firm and today is a famous human brand in India.
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6) POSDCORB is an acronym widely used in the field of Management and Public Administration. Expand this ?
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Planning, Organizing, Staffing, Directing, Coordinating, Reporting and Budgeting
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7) LalitaJi is famous character endorsing a household brand by saying, “ _________ ki kharidari mein hi samajdari
hai”. FITB.
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8) Who is the person behind all these advertisements – “Cherry Charlie for Cherry Blossom Shoe Polish, The MRF Muscle Man, The Liril girl in the waterfall, The Kamasutra
couple, Hamara Bajaj, The TV detective Karamchand” ?
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9) What is the concept in management theory originally advocated by two business authors, C. K. Prahalad and
Gary Hamel?
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