How to brand a country you really don‘t care about
In a situation like this, who needs destination branding?
REBRANDING CZECHIA: THE OBJECTIVES
To put Czechia on the shortlist of planned tourist destinations
Connect Czechia to a set of mental associations – beyon beer, Prague, and stunning girls
To support sustainable growth of the toursit industry in Czechia
To increase the perceived quality of Czechia as a tourist destination
CZ
Národní značka
Exports/brands
Governance
Investment & immigration Heritage
People
Tourism
According to Simon Anholt
h"p://www.youtube.com/watch?v=6XaeKweYFvU
CZECHIA?
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