HERSHEY’SLumicaoMartinezMendezMendozaYuseco
TARGET MARKETABC1 Couples25-35
MARIA
TONY6 yearsSince junior year
Young professionalsBUSY NO TIME
Wedding planner Media buyerSTARCOM
PSYCHOGRAPH:
LEAD IN TO THE INSIGHT
Small gestures from him are enough to spark up the rest of the day without him
The small time we
have for one
another makes it
worthwhile – to
make it a special
treat
I N S I G H T
B I G I D E A
SHORT & SWEET
WITH A KISS
SALES PROMOTION PLAN
TARGET AUDIENCESHAREHOLDERS
OBJECTIVESTRATEGY
TACTICROLE
TARGET AUDIENCETRADE
OBJECTIVESTRATEGY
TACTICROLE
TARGET AUDIENCECONSUMERS
OBJECTIVESTRATEGY
TACTICS
SHORT & SWEETBONUS PACK
BELOW
KISSES
KISSES
WHY?
BRAND LOYALTYBRAND IMAGE
&
E X P E R I E N C E S
WORD-OF-MOUTH
PARTNERS
KISSES
EXECUTION
WOW!NEW APP!
KISSES
I MISS YOU!
INSTRUCTIONS:
1. Download the
kisses app
2. Take a photo of
the SQR
I MISS YOU!
-Anthony
SHORT & SWEETW/ A KISS
The following slides are just extra slides….