BRAMKANSTEIN / @BRAMK
How to leverage Engineering as Marketing to fuel your lead generation.
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tractionbook.com
Gabriel Weinberg (@yegg)Justin Mares (@jwmares)
“Allocate engineering resources to build useful tools that get your company in front of potential
customers. ”
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Create value for othersvs.
Directly selling your product
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5
Go-to-market strategy Product Development
Growth Hacking —
weareofftherecord.com
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80’s Kid90’s Internet Explorer
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How I built my own lead generator
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The best new products, every day.
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@BRAMKproducthunt.com
@bramk
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This made me want to build something
myself!
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THE IDEA
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A curated directory of resources and tools
to help you build your startup.
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Time to get people interested!
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Nobody cares you are building a product.
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FINDING PEOPLE THAT COULD CARE
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USING MY EARLY COMMUNITY
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HACKING MY WAY TO OTHER PEOPLE
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3, 2,1…
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MY LAUNCH STRATEGY
‣ Product Hunt ‣ Early community via e-mail ‣ /r/entrepreneur ‣ Targeted Facebook groups ‣ Personal e-mails ‣ [email protected]
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AFTER 48 HOURS
‣ 35K unique visitors ‣ 230K pageviews ‣ 680+ Twitter mentions ‣ 1400+ social shares ‣ 524 Likes / 729 Followers ‣ 1140 new newsletter subscribers ‣ 250+ emails
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AFTER 1 YEAR
‣ 350K unique visitors ‣ 2.5M pageviews ‣ 11K newsletter subscribers ‣ Forbes 100 best websites for entrepreneurs in 2015 ‣ 20K monthly uniques now
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How Startup Stash generates leads for my business
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MY TOOLS
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@BRAMK~ 20k monthly uniques on startupstash.com
~ 1000-1400 monthly visits 10-15 leads
SumoMe.com
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~ 200-400 monthly visits 5-12 leads
medium.com/@bramk
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~ 100 monthly visits 1-3 leads
GetRevue.co
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Great examples of Engineering as Marketing
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@BRAMKunsplash.com
@BRAMKbuffer.com/pablo
@BRAMKyourprimer.com
@BRAMKstartup-videos.com
@BRAMKadsvise.com/size-guide
@BRAMKhowigotmyfirst3customers.com
@BRAMKweirdlyhub.com/startup-recruitment-guide
@BRAMKdaily.mattermark.com
@BRAMKdonttrack.us
@BRAMK@BRAMK
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Why?
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Sustainably more leads = more customers = more $
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Providing value without asking for anything = building karma
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Developing your internal talents = strengthening your team
5 things you cando to get started today
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1. Look internally for ideas (what are current assets you could use?)
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2. Define your target group(who are you providing value for?)
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3. Choose your channels (where can you find these people?)
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4. Figure out the relevance (how are you going to engage them?)
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5. Define your strategy (what are your goals?)
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Make people careby letting them join
your adventure.
@BRAMK