Bobblehead Marketing Lessons from the L.A. Dodgers
The LA Dodgers recently held Magic Johnson bobblehead night. Leading up to the event, their marketing department announced a promotion called the “#MeetMagic Scavenger Hunt.”
#MeetMagic Scavenger Hunt
Contest Details• Participants must follow Dodgers on Twitter
to be eligible for prize
• Twitter clues released each day about location of a hidden Magic bobblehead
• Bobbleheads hidden in locations around Southern California
WinnersThe first person to arrive at that day’s location
and correctly answer a trivia question qualified for a chance to meet Magic and
receive two suite tickets to the game.
Recipe for SuccessCUSTOM BOBBLEHEADS
+SOCIAL MEDIA PROMOTION
+LOCAL FOCUS
=RESULTS
“Bobblehead Hunt” Ideas
• Local promotion• In-store contest• Tradeshow• Company retreat
Objections
• “My company doesn’t have a large following like the Dodgers.”
• “My company doesn’t have an iconic mascot or famous employee whose bobblehead would be recognized outside the office.”
Sponsor a Bobblehead
• Sponsor a local team or famous personality
• Think of it as a celebrity endorsement
• Excellent branding opportunity
• Guaranteed to reach a lot of people, including decision makers
Get Your Message Out
This Marlins Josh Johnson bobblehead put Preferred Care Providers’ brand and logo in front of 10,000 -
20,000 prospective customers.
Improve marketing results, grow your audience, and engage
consumers by visiting CustomBobbleheads.com!