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Meet the teamOur vision, your opportunity
Our roots as a solely student-operated publication go back to the 90s. We were ounded in March o 1998as a eature-based magazine to inorm readers o the unique personalities, events, and traditions that denethe Universitys special heritage. As the internet grew, we sought to expand our readership and impact on
the University by building a website. Throughout our history, our goals have been clear: provide the UNCcommunity with a unique lens through which to view itsel, its community and beyond.
Our goals are still the same, but 2007 marks the birth o a new Blue & White, led by passionate editors with
an innovative vision or a bolder, more community-driven magazine. Central to that vision is a physicaltransormation--a one-time occurence in which you can play a part. In February, Blue & White will join the rankso the glossy covers and ull-color magazines and assuredly garner more attention on the racks than ever beore.
Content-wise, were aiming not only or increased readership but increased loyalty. Theglossy cover and colored pages will draw the readers in, but the stories and the opportunityto contribute and shape the magazines direction will keep them coming back. With
new eatures like the commUNITY calendar, which any student, aculty member or localbusiness can add to (or a ee), and Musings, where UNCs creative writers are invitedto contribute their latest work, were sure that Blue & White will be the magazine oneveryones minds--and lips.
The Blue & White is the Universitys most widely read student magazine. As theorganization continues to impact the students, aculty, and riends o the University
o North Carolina at Chapel Hill, there has never been a better time to join the Blue& White team and claim your stake in the Chapel Hill market.
Thank you or your time and consideration,
Amy Guyer
Editor-in-Chief
Robin HilmantelManaging Editor
Kelly Giles
Art Director
Amy VallarioAds Manager
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will be
the perect usion
o campus andcommunity.
With new leadership, resh
ideas and a modern look,
Fast Facts
established 1998
published 8 issues/year
distribution campus-wide
pages/issue 32
campus
population27,951
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Marketing Promoting you.
In 2007 we will:
distribute 2,000 copies per month to 25
locations across UNCs campus and the greater
Chapel Hill community
expose your advertisement to readers or the
longest time by leaving Blue & White on the
stands or a ull month
do at least one publicity event each month to
distribute the magazine to new readers
print your ad in color on glossy, proessional-
looking paper
increase our websites average o 1,300 hits
per month by launching a new site in February
with added eatures, interactive content and
weekly updates
hold contests on our website , unc.edu/bw
increase reader participation with a new ocus
on reader-donated content
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in every issue s editorial incorpora&whiteblue
the good, the bad, the uglyeditorials highlighting the best and the worst o UNC andChapel Hill
rom the bell to the wellcoverage o news and events aecting both current stu-dents and alumni
musingscreative writing submitted by our readers
pit stopone o our readers avorites--a comedicinterview with a
random pit-sitter
sports shortsbrie stories covering all o UNCs many sports teams,supplemented by interesting actoids
uh-huh, nuh-uhtwo writers argue the pros and cons o a controversial is-
sue in a conversation-like article
commUNITYa tear-out calendar including both campus and Chapel
HIll events
columnssometimes unny, sometimes serious, two writers pick
topics and speak their minds
eatureswhether theyre hard-hitting or human interest, these
are the our biggest stories o the month
alumni proflea look at lie ater UNC
dashboard conessionala new addition sure to be a huge success: readers sharetheir dirty little secrets
rom the editora short and sweet introduction to the month and theissues contents
A mix o in-depth investigative
pieces, creative writing andopinion columns.
Giving sta memberspractical journalism and
management experience.
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all aspects o Chapel Hill lie.
2007 Spring Calendar
Issue Space close Materials close On sale
February January 19 January 24 February 2
March February 16 February 21 March 2
April March 19 March 21 April 6
CTOPS (Summer) April 20 April 25 May 11
*Please note that the above dates are or planning purposes only. Please conrm all closing dates with our advertising manager.
Special Issue: CTOPS
What is the CTOPS issue?
The CTOPS Issue is specically created or incoming
reshmen attending Carolinas orientation program
to help them get acquainted with lie at UNC.
Past eatures include:
History o the Duke Rivalry
How to Alleviate Home Sickness
Advising 101
10 Things to do beore Graduation
Why UNC is #1
A Walking Guide to Chapel Hill
Benefts o CTOPS advertising:
our magazine will be distributed to the studentsand parents that attend each o the 13 CTOPS
sessions
every incoming reshman is required to attend
a 2-day CTOPS session
content lends itsel to inclusion o many local
businesses and services
advertisers have the unique opportunity to be
the frst Chapel Hill brands presented to new
students and their parents
7,200 reshmen and parentsfooded Chapel Hill in the
summer o 2006.
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strategically positioning you
35,000 buyers
Who are they?
52% women45% between 18 and 29 years old
25,000 students between the ages o18 and 25
rom amilies with a median annual income o
$97,000
over 90% o students are involved in community
service and 60% participate in the arts
10,000 aculty and sta with combined annual
income o over $1 billion
35,000 buyers
Where do they live?
48% o students rent an apartment or home39% o students live in campus housing
20,000+ students and sta live within Chapel Hill
city limits
64% o UNC employees and 73% o UNC stu-
dents live in Chapel Hill, Durham or Carrboro
Statistics taken from the 2005 Chapel Hll Data Bookand Daily Tar Heel Market Statistics Survey
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in ront o 35,000 qualied buyers each month.
35,000 buyers
Where do they shop?
70% o students list Franklin Street and South-point as their top destinations
81% o students have shopped at Wal-Mart
within the past month
UNCs Student Stores, Eckerd and Borders
are also among the most requently-
shopped stores
35,000 buyers
What do they buy?
78% o students recently bought pizza
67% o students recently ate at a deli
58% o studentsrecently visited a coee house
56% o students recently purchased an item rom
a video store
46% o students recently bought ice cream or
yogurt
31% o students recently bought something at a
bakery
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sponsorship opportunities
Print Advertising
Size Price Return on investment
back cover $ 300most valued placement--readers see adwithout opening the magazine
inside ront cover $ 250 ad seen immediately upon opening magazine
inside back cover $ 200 lets you leave the last impression on readers
ull page $ 150good coverage on a ull page within the
magazine
hal page $ 100 noticeable while audience is reading
quarter page $ 75aordable coverage within the magazinescontent
tear-out calendar space $ 50readers will see the ad even ater theyre n-ished with the magazine; only eight available
Page H
7.5 x 4.5 P
ageV
3.5x10
P
ageV
3.x4.5
Page H
3.5 x 7.5
*Advertisers wishing to purchase more than one advertisement can get additional ads at a discounted rate o 10%
of the original list price.
.PDFpd - images @ 300 DPI/resolutionCMYK color modeall onts imbedded
.TIFti @ 300 DPI/resolutionCMYK color modefattened
.EPSeps - images @ 300 DPI/resolutionCMYK color modeall onts made into outlines
.JPGjpeg @ 300 DPI/resolutionCMYK color modele quality max o 12
Ad Artwork Formats
Design
AssistanceOnce you commit to
an ad, Blue & White
will provide up to one
hour o ree design
assistance. We can oer
urther assistance at a
rate o $40 per hour,
charged in teen-minute
increments
Full Page
7.5 x 10
Calendarspace
2 line maximum,
15 characters/line
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Online AdvertisingWebsite sponsorship on Blue & Whites website, www.unc.edu/bw are designed to maximize yourproducts exposure, providing accurate reerrals (24 hours a day, 7 days a week) to your business and
acilitating outreach to an expanding audience.
Web Banner
duration: 1 month
cost: $100
Web Sidebar
duration: 1 month
cost: $50
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ContactAmy Vallario, Ads [email protected]
2007new year
new image
new magazine