Blockchain and Cryptocurrency
for Trade Promotion?
Rob HandTrade Promotion Domain Lead
Digital Supply Chain
“03/Jan/2009 Chancellor on brink of second bailout for banks.”
Satoshi NakamotoInventor of Bitcoin and BlockchainStatement on the genesis block
“Blockchain today is where the internet was in 1994”
Amara’s Law: We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.
We are here
Blockchain – No Longer Hype…just Reality
What are we seeing with customers
Large-scale blockchain adoption isn’t imminent …
… but we’re
seeing some
projects
transition beyond
PoC
Data Structure
Public Key Cryptography
Distributed Ledgers
Consensus Mechanisms
The Technology of Blockchain
Blockchain Formats
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Bitcoin Blockchain
Directed Acylic Graph (DAG) Block Structure
Blockchain Readiness
• Technology improvement Scalability Security Speed
• Non-Currency ApplicabilityData IoTComplex Transactions
• Support and Infrastructure Expanding Talent Pool Technology Adoption Thought Leadership
Creating Use Cases
Business RulesIdentityProof and
Permissions
Distributed Transaction Ledger(s)Customer
privacy
BlockchainTransparent /
immutable
Compliance
services
Common, resilient, accessible
and secure platform
Financial
Institutions
Digital Apps
Value and service exchange
Access and Rights Management
Value Exchange
Bus iness Rules
Orchestration
Consumer
/ Supplier
Consumer
/ Supplier
Sales and
POS systems
Digital channel
systems
Multiple Offerings Regulatory Access
and Oversight
Digital WalletAuthorization
RulesSchema
Management
Manufacturing and
Logistics
Asset Tracking
API/Automated
Manual logistics
Agent Task
Worker
Treasury
or financial agent
Agent Agent
A model for creating use cases can get very complex when looking at the value chain
Cryptocurrency Use Cases
In-store Purchases
Promotion Settlement
Direct-to-Consumer Payments
In-store Purchases
POS DATA
Distributes Daily ePOS Purchase DataProvides real-time Market Basket ContentsSupports automatic inventory managementInitiates re-orderingProvides shopper profile updatesTracks and distributes coupon/eComm redemptionTransacts redemption settlementDelivers real-time rebate redemption/settlementInitiates trade promotion settlementUpdates demand signal response, calculates ratesTracks and updates multi-tier reseller-to-distributor dataCalculates and distributes loyalty intelligence
Promotion Settlement and Direct-to-Consumer Payments
• Settlement Type (Deduction, Claim)Promotion plan = Smart ContractVolume/sales Requirement = Shipment ledgers, LogisticsTactical Activities = Individual transactions (verified by retailer)
produces each “block” Action = Transaction (Credit, billback, Pay, Pend, Hold, Deny,
etc.) with automatic validation via blockchain
• Rebate/CouponRules/Offer = Smart ContractTrigger = POS TransactionCompliance Audit = Validation through blockchain
Trade Promotion Planning
Non-Currency Use Cases
Retail In-store Promotion Mgmt.
Business Intelligence/Analytics
Retail Execution/DSD
Consumer Shopping Engagement
Key Considerations
• Smart Contracts for Promotion Plans and In-store Activities
• Rapid tracking and compliance
• Immediate settlement
• Real-time intelligence
Trade Promotion Planning
Retail Execution Retail In-Store Promo Mgmt.
• Unproven technology and applications
• Requires external “Oracle” for decision and approval
• “Timestamp” issues and potential for malicious nodes
• Smart Contracts are not stable on DAG/Tangle
Key Considerations
• Data could be shared (requires segmentation)
• Consumer profile data on Blockchain works to align all
• Validation for projections and predictions benefit all
• Speed of insights and accessibility lifts “all boats” in the market
Consumer Shopping Engagement/Experience
Business Analytics
• Sensitive nature of some data will be a risk
• Retail involvement may be limited, and a barrier
• “Oracle” or “Coordinator” could be a difficult issue
• Some countries have extreme regulatory environments
Key Take-Aways
Blockchain and Cryptocurrency Technology is Real and ComingBlockchain 2.0 – Not a solution for TPx
Blockchain 3.0+ - Will be an operational standard
Rapidly growing corporate initiatives and support community
Use Cases are ExpandingPromotion Settlement
Promotion Planning and Execution through Smart Contracts
Data management and Intelligence
Consumer Shopping Experience and Engagement Management
IoT
Action YOU Need to Take1. Consider blockchain and cryptocurrency in your future roadmaps
2. Structure your programs to accommodate the smart contract
3. Make sure you have an IT organization that is planning for B&C
4. Consider B&C technology when planning new or upgrading functionality
What Dreams May Come…
Immediate Validated Settlement
Real-time Shopper Purchase Decisions
In-Pantry Inventory Status
Plan-less Promotion
Shelf Sensor-based Auto Inventory
Real-time In-store Clientelling
Asset Tokens on Settlement!
Contact:
Thank You
Rob HandSenior Manager – Trade PromotionDigital Operations – Digital Supply [email protected]+1-512-534-9942www.twitter.com/capgemini Capgeminiwww.Facebook.com/capgemini www.Capgemini.com
Rob Hand
Senior Manager – Trade Promotion
Digital Operations – Digital Supply Chain
+1-512-534-9942
www.twitter.com/capgemini Capgemini
www.Facebook.com/capgemini www.Capgemini.com
Rob Hand
Senior Manager – Trade Promotion
Digital Operations – Digital Supply Chain
+1-512-534-9942
www.twitter.com/capgemini Capgemini
www.Facebook.com/capgemini www.Capgemini.com
Rob Hand
Senior Manager – Trade Promotion
Digital Operations – Digital Supply Chain
+1-512-534-9942
www.twitter.com/capgemini
Capgemini
www.Facebook.com/capgemini
www.Capgemini.com