MAKING THE WORLD
A BURGER PLACE®
Bite Me® has a charismatic brand personality with a contemporary food philosophy and an entertaining approach to the customer journey.
OVERVIEWWHAT MAKES US SPECIAL
THE BITE ME®
CUSTOMERBite Me® is the most daring and exciting
choice for conscientious burger lovers.
The Bite Me® customer is playful and
hedonistic, they seek experiences which
are warm and loving.
· Burger lovers, their friends and families.
They are passionate about burgers.
They enjoy a burger outing and are loyal
and committed.
· Out of home eaters.
They seek a convenient yet wholesome food
that is healthy and doesn’t compromise
on taste and ingredients.
· Grazers and snackers.
They love food and enjoy the experience
and convenience of the brand.
QUIRKY · CHEEKY · PASSIONATE · SERIOUS ABOUT BURGERS
QUALITY STYLE MASTER · LARGER-THAN-LIFE
WELCOMING · WARM · HAPPY · CONFIDENT
AWE-INSPIRING · BOUNDARY BREAKING
THE BRAND PERSONALITY
EATERTAINMENT®
CULTUREAt Bite Me®, the customer journey is a real trip. From the menu
offerings to the presentation of the food and the instore experience.
WELCOME The doors open as you enter the store.
ACKNOWLEDGE We greet you and introduce ourselves.
IMMERSE We seat you and settle you in.
DEMONSTRATE We entreat you to the virtues of our
menu - faves, raves and special treats.
CONVERT We give you special service and quality
food that makes you love our brand.
SUPPORT We create loyalty through a totally unique
burger experience.
PROMOTIONSA calendar of crazy capers instore makes Bite Me® a favourite destination particularly amongst the locals - a place to catch a cocktail with friends, take the children, host a party, play some bingo, watch a big game and eat the best burgers in the world.
Go mad on MINIs … all mini burgers are ! price every Monday at our Bondi Beach restaurant. Eat in Only.
Are you a Bondi Beach or Paddington local? Prove it and we’ll give you a local’s discount of 20% off your bill, including drinks. Eat in Only.
Bite Me® goes mental for three hours on Wednesday between 5pm and 8pm. Bring the kids for the Kid Me menu experience
Bring on the bingo, hosted by our seriously glamorous host. There are prizes to win, cocktails to be savoured and the full Bite Me® experience to be enjoyed. (Starts 21st February)
Happy Hour 4 – 7pmLive DJ and half price on selected beer, wine and spirits.
Bite Me® menu and Absolut inspired cocktails to kick-start the perfect Saturday. (Cocktails from midday)
Come in for a hair of the dog between 10am and 3pm. Hangover drink cures including Bloody Mary, Bellini, Mimosa and cleansing ales served with our signature alcohol infused burgers.(Cocktails from midday)
BITE ME® SUMMER MADNESSFeeling hot and hungry? Check out the summer madness at Bite Me® and get your butt in on the action. Starts Tuesday 29th January, Bite Me® Bondi Beach.*
OBJECTS TO EATERTAIN YOU
It’s the little things that make the meal that much
more interesting at Bite Me.® Quirky and chatty,
Bite Me® Eatertainment® devices engage the
customers, creating a unique dining experience.
DELIVER ME The Bite Me® Smart car delivery service operates nightly in a 3km radius from each store. The Smart car livery showcases the brand promoting brand awareness and keeping the product top of mind in the local area.
ONCE UPON A TIME...There was a burger addict named David. He came from England, a real chap! One day he found himself in sunny Sydney, desperate for a burger experience that really blew his mind. He searched the sites of Sydney, from Woolloomooloo to Woollahra,
Pyrmont to Parramatta, but he was unable to get his fix. You see, David is not a regular burger kind of guy. He doesn’t like the cheap quickies. You know, the regular fast-food type of burger, slapped together in a greasy, old-style joint. He is passionate about quality burgers. His ideal burger doesn’t take itself too seriously, to be eaten with a poker face. No, it’s a good time burger - something healthy, something hot, something saucy, even reckless. So David cooked up Bite Me - a burger experience that you can still respect in the morning. Why is that? Well, because Bite Me burgers are made from real food - premium Australian beef & cheeses, the freshest vegetables, artisan breads & free range & chemical-free chicken & eggs.Time has passed since David realised his burger dream and now there are Bite Me joints popping up around town. There’s a good chance you might see our David at Bite Me devouring
a Bloody Mary - his favourite burger. If he has a little snigger on his face, it’s probably because he is satisfied that Bite Me really is...making the world a burger place®
CATERING + BOOKINGS For catering & private function inquiries, ask one of our friendly staff.MERCHANDISELike your waiter's Bite Me top? We have an ever evolving range of Bite Me merchandise for sale. Ask a member of our team in store.SURCHARGE
10% surcharge on Sunday & public holidays. VISIT MEHarbour Walk Star City Casino, Pyrmont, NSW 2009 Ph: 02 9518 6477108 Campbell Parade, Bondi Beach NSW 2026 Ph: 02 9300 6566
MAKING THE WORLD A BURGER PLACE®
www.bitemeburgerco.com
DESSERT ME
5Indulgent, gourmet ice cream sandwiches using all-natural, premium ingredients:
Peppermint Choc-chipVanilla LaceDouble ChocolateCaramel PecanEspresso LaceStrawberry Choc-chip
FLOURLESS CHOCOLATE CAKE 9!
A Simmone Logue classic, served with ice cream scoop & chocolate sauce
DRINK ME Still water
3Sparkling water 3!
Soft drink
3!Juices
3!
SHAKE MEVanilla
5Chocolate
5Strawberry
5Caramel
5Add Malt
!
CAFFEINATE MEEspresso
2!Long black, flat white, cappuccino, 3macchiato, cafe latte
Hot chocolate, affogato 4Iced chocolate, iced coffee 5Tea selection available 3
Bite Me and Making the World a Burger Place are registered trademarks licensed to Bite Me Burger Co Pty Ltd
PICK UP ONLY
PICK UP ONLY
DELIVERY & TAKE-AWAYFREE delivery for orders over $30($20 minimum order with $3.50 delivery fee)
STAR CITY - Harbour Walk Star City Casino 02 9518 6477BONDI BEACH – 108 Campbell Parade 02 9300 6566Delivery 6pm til late
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8/10/08 1:27:11 PM
BITE ME® BRAND
BITE ME®
BRANDMARK
The brand mark is a registered design for Bite Me Burger Co.® It is variously applied to neon lit signage, vinyl car skins, merchandising, as well as decals for retail windows and stickers for packaging.
PRODUCTBRANDMARKS
Individual registered or trade marked product brand marks exist for several of the unique menu offerings.
BRANDIMAGERY
BRAND AMBASSADORS
Bite Me® attracts celebrity personalities
who both love the product and reflect the
Bite Me® lifestyle and values. The Bite Me®
ambassadors draw customers into the store
to participate in the celebrity Eatertainment®
and stimulate media activity, which is all
part of the Bite Me® lifestyle.
BITE ME®
ONLINE
MENU DESIGN
PACKAGINGIt flat packs, looks good and carries the brand into people’s home for individuals and parties. The cardboard takeaway packaging, in organic colours, meets the brand’s authentic approach to premium food. Brand logo stickers, applied to each box, complete the design and identify the contents.
WEAR ME OUTMERCHANDISE
A range of 100% cotton, designer t-shirts, singlets, board
shorts and baseball caps with the Bite Me® brand mark and
message are available for purchase in-store and via the
Bite Me® website. A catalogue containing the product with
design specifications, pricing and order details is available.
The merchandise is aptly packaged in takeaway boxes and
is displayed alongside the poster campaign in-store.
BITE ME® NEWS
Bite Me® news offers latest info and stories about the Bite Me® culture. Circulated throughout local neighbourhoods and available instore, Bite Me® News puts our customers in the social pages and contains articles about celebrity association and new store openings, as well as entertainment programmes, special deals and events in-store.
STORE DNA
BITE ME®
SMALL SIZE
BITE ME ® MEDIUM SIZE
BITE ME®
LARGE SIZE
BITE ME®
SIGNAGEBite Me® brand identity has
been effectively applied across
signage in-store creating a strong street presence
Name: Neon brandmark Location: Front window/facia.
Notes: Locate at entry where possible.
The option is for the neon sign to be
used inside the store.
Name: Light Box brandmark
Location: Suspended from
exterior awning. Notes: Positioning will depend on building and regulatory constraints. The option is for the light box
to be used inside the store.
Name: Vinyl brandmark Location: Awning Facia Notes: Adhered to red painted background. Positioning will depend on building and regulatory constraints.
Name: Sidewalk Barriers Location: Exterior seating areas.
Notes: Minor co-branding is
permitted where appropriate.
Name: Car Image Vinyl Decals
Location: Glass windows and doors
Notes: Can be used as safety decals.
BRANDDETAILS
The store environments are alive with the brand visual language. Larger-than-life application of the brand imagery and other visual language shows the passion, humour and vibrancy of the brand.
Name: Linear Decal Location: Front windows Notes: Can be used as safety decals. Positioning will depend on store design.
Name: Door Decals Location: Front door and bathroom doors. Notes: Vinyl Decals.
Name: Brand Wallpaper & Screen/Room Dividers Location: Feature Walls Notes: Positioning and sizes will be determined by the constraints of each store.
Name: Brand Posters Location: Feature Walls Notes: Frameless mounting. Positioning and sizes will be determined by the constraints of each store.
Name: Wall Menu Location: Visibility from exterior of store. Notes: Positioning will depend on building and regulatory constraints.