Institute for Regenerative Medicine (IREM)
Life Science Zurich Graduate School
BioEntrepreneurship & Innovation (BEI) From Scientist to BioEntrepreneur. Creation of a marketable product. Prof. Simon Hoerstrup, Prof. Roger Nitsch, Dr. Jan Lichtenberg (InSphero)
Campus Schlieren, September 5, 2016
Time schedule for today
10.00 – 10.30h Simon: brief introduction incl. 3H approach 10.30 – 11.00h Jan: insights from InSpero 11.00 – 11.15h Jan: Q&A
10.30 – 11.00h Roger: team-building, recap and tasks for the teams
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University Zurich & ETH
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Misson & Objectives | bridging the “valley of death”
Basic Research Pre-Clinical Research /
Proof-of-Concept Clinical Translation / Technology Transfer
Therapy
Products
Bench / Invention
Translational Infrastructure (GLP&GMP)
First-in-Man Trials (GCP)
Bedside / Product
Clinic / Market
Product design & development
Prototype testing
Institutions, research grants, etc.
Venture capital, industry partnerships
ClassicalAcademicResearch WyssTransla1onalCenterZurich
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Introduction
BioEntrepreneurship & Innovation (BEI) program Switzerland considers itself as the worldwide leader of innovation. Zurich as a leading innovation hub holds a top position for Life Sciences. Many biotech companies are founded by scientists and many startups are facing the same problems and pitfalls.
The new program „BioEntrepreneurship & Innovation (BEI)“ supports the sound preparation and start of spin-offs in a pragmatic approach. Concrete case studies will be presented and discussed by industry practitioners.
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BEI program
BioEntrepreneurship & Innovation - program (BEI)
Fundamental knowledge
Best Practice-
Case studies
Coaching in concept development / simulation
preparation of spin-off
3 6 9 12
On-the-job coaching in start-up phase
BEI Center
BEI Founders
Lab
Months
Completion of studies
Entry level
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BEI program 2018ff
BioEntrepreneurship & Innovation - program (BEI)
Fundamental knowledge
Best Practice-
Case studies
Coaching in concept development / simulation
preparation of spin-off
3 6 9 12
On-the-job coaching in start-up phase
BEI Center
BEI Founders
Lab
Months
CAS degree as of 2018
Entry level
Program 18-24 months CHF 200k
BEI Fellowship
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The perfect Start-up
„Das ideale Start-up ist eine Kombination aus Gelegenheit, Team und Timing. Das ideale Start-up adressiert einen riesigen Marktplatz, der offen für eine Veränderung ist oder gerade durch einen Paradigmenwechsel kreiert wird, hat ein Team, das empfindlich genug für die Anforderungen des Marktes ist, und im richtigen Moment auf den Markt kommt, nicht zu früh und nicht zu spät. Jede einzelne dieser Eigenschaften, wenn sie schlimm genug ist, tötet das Unternehmen.“ Oliver Samwer, Rocket Internet, 2016
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The3Hconcept(MartinTrust,(MIT):26Knewcompanies,3.3Mionewjobs,2.2trillionannualrevenues,12thbiggestglobaleconomy)
The Hipster („Design“): usually working their way into the mix as the designer or creative genius, they’ll make sure the final product is cooler than anything else out there.
The Hacker („Technology“): The one most likely to sit quietly through a board meeting until uttering the three sentences that answers the all important question of “how?” the new idea or initiative can be brought into reality. Resembling MacGyver with their ability to wield various lines of code or programing languages, you’ll get dizzy trying to keep up with their keystrokes.
The Hustler („Finances“): They have the tendency to be the most misunderstood member of this trio. The Hipster is likely to accuse the Hustler of having sold out to the man because of their constant question of “It’s cool, but is it something our partners and clients want?”
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Introduction
3H approach:
Minimum Viable Team:
HACKER engineers & developers HIPSTER design & user experience (UX)
HUSTLER marketing & business
Starting with a Minimum Viable Product (MVP): 1 Build functional prototypes (protect IP)
2 Improve UX so people convert 3 Scale customer acquisition & distribution
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InSphero Dr. Jan Lichtenberg, CEO and Co-founder
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Team-building
– Try to build teams according to the 3H idea – Recap in your group the key take-aways
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Tasks for the next course
Develop a 3H strategy* until end of September including Ø Business idea (product/service, IP, target group, naming) Ø Primary market research
Ø Resources (team, financing, marketing & sales, timing)
Mail the presentation until Sept, 28 and prepare a sales pitch for the session (maximum 7 minutes) on 29th
In spring 2017 the business ideas will be developed to business plans. The teams with the most promising ideas & strategies are invited to the BEI FoundersLab in autumn 2017.
*more information about contents available under irem.uzh.ch
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Time schedule for Thursday, September 29
10.00 – 11.00h Simon / Roger: Sales pitches of all groups 11.00 – 11.30h Jan Grimm: case study from Neurimmune 11.30 – 11.45h Jan Grimm: Q&A
11.45 – 12.00h Recap introduction course and program overview 2017
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