Social Media for Bill White SupportersListening and communicating online for a successful campaign!
http://www.flickr.com/photos/16638697@N00/272814244/
What we’ll talk about
•Storytelling
•How to LISTEN and engage online
•The art of Responding
http://www.flickr.com/photos/eschipul/3219612492/
Find this presentation:www.schipul.com/billwhite
Tell your Story and people will listen
1. Storytelling
Social Media is a Conversation between actual HUMANS!
Once upon a time...
http://flickr.com/photos/e_phots/2646616379/
Obama
http://flickr.com/photos/joecrimmings/1977376708/
... there was a candidate online...
The Candidate Bloggedhttp://my.barackobama.com/page/community/post/amandascott/gGgLXx
Presidential Blog, video and photoshttp://www.whitehouse.gov/blog/
Getting the word out to 2.9 million cell phones
http://www.barackobama.com/mobilev2/#
Politics have changed - fast, personal and transparent
New ways to help Bill succeed!Politics have changed - social, volunteer-driven, connected
Event help
Connect, listen, respond and create
So my point is...
1. Message 4. Plot
2. Conflict 3. Characters
4 Elements of Storytelling
1. Message 4. Plot
2. Conflict 3. Characters
Bill White has a Story
http://www.flickr.com/photos/eschipul/2484829961/2. Listening and Engaging
http://www.flickr.com/photos/jfchenier/76721307/
(remember, it’s all about the Story)
Social Networks to Know
Bill White on Facebookhttp://www.facebook.com/pages/Bill-White/7101618455
Facebook - Not just for college kids
•Pages and Groups ROCK!
•Be a leader, volunteer and connector
•Create buzz for events
•Share your own updates, links and other content
Volunteers for Bill White: www.facebook.com/pages/Bill-White/7101618455#/group.php?gid=47963980869&ref=ts
2. Listening and Engaging: Facebook Magic!
Your Facebook profile at a glance
• Flesh out your profile
• Be picky on who you connect with
• Re-purpose other content
• Add ALL of your Social Media links
• Be fun and interesting
• Connect with like-minded people
2. Listening and Engaging: Facebook Magic!
Marketing Successful Events on Facebook
670 members
230 ‘yes’348 ‘maybe’
2. Listening and Engaging: Facebook Magic!
Connecting and promoting on MySpace2. Listening and Engaging: MySpace or Your Space?
Bill White on MySpace: www.myspace.com/mayorbillwhite
Playing with video on YouTube (www.youtube.com) Bill White on YouTube: www.youtube.com/billwhitefortexas
2. Listening and Engaging: Video takes it home
Flickr - The Power of Visualization! (www.flickr.com) 2. Listening and Engaging: Not just snapshots...
http://www.flickr.com/photos/dwightsilverman/2618122643
http://www.youtube.com/watch?v=ddO9idmax0o
Micro-Blogging with Twitter (www.twitter.com) 2. Listening and Engaging: Twitter
Twitter includes others in ongoing dialogue
Bill White on Twitter: www.twitter.com/billwhitefortx
2. Listening and Engaging: Twitter
www.google.com/alerts Email updates for your company
name and keywords
www,technorati.com/watchlist Powerful Social Media search engine
watches for your terms and updates you
http://alerts.yahoo.com Yahoo! alerts you of any
occurrences of defined terms and names
Listening to the Buzz2. Listening and Engaging: Tracking Tools
What is an Alert? (www.google.com/alerts) 2. Listening and Engaging: Tracking Tools
Addictive and essential Google Reader: www.google.com/reader
http://www.flickr.com/photos/eschipul/2484829961/3. Responding!
http://www.flickr.com/photos/eschipul/1711285434/
Where do Comments live?3. Responding: Blogs and Commenting
Do’s and Don’t of Commenting3. Responding: Blogs and Commenting
• Be defensive / snarky
• Think you can change everyone’s mind
• Leave identical comments
• Be ‘Anonymous’
• Speak your mind (respectfully)
• Include links to relevant information
• Have a sense of humor
• Bite your tongue (when appropriate)
GOOD! BAD!
Do NOT feed the trolls3. Responding: Blogs and Commenting
(Rarely this cute)
Find your happy place
People get mad, don’t fuel the fire3. Responding: How to make it a Positive
Find your Happy Place.
The Power of Creation3. Responding: How to make it a Positive
http://www.youtube.com/watch?v=wKsoXHYICqU
www.lettexansruntexas.com
Thanks to our AWESOME volunteers!
Can we help you? Let us know!
Ed Schipul // CEO
Email: [email protected] Personal blog: www.eschipul.com Flickr: www.flickr.com/eschipul Twitter: www.twitter.com/eschipul
Katie Laird // Strategic Advisor
Email: [email protected] Personal Blog: www.happykatie.com Flickr: www.flickr.com/happykatie Twitter: www.twitter.com/happykatie
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