Social Network Marketing

Keynote Presentation

by

Bill Daring, CEO

Teenagers are abandoning traditional media in

favour of social networks

The music industry has been transformed

Citizen journalists are influencing vast networks

of people

From bars to dating websites.

Why all this change ?

Second Generation Web Web 2.0

Web 2.0

User Generated Content

Podcasting

RSS feeds Social Networks

Social bookmarking

Blogs

WidgetsOpen APIs

What is Web 2.0 ?

By 2010, 70% of the content of the web

will be user generated

IDC/EMC Survey March 2007

Blogs and Blogging

Blogs and Blogging

The Growth of Blogs

Growing from 35 to 75 million blogs took 320 days

Influence of blogs as a source of information

Photo and media sharing

Customer comments and ratings

Customer comments and ratings

Social Networks

Nodes and connections

Trust /relationships

Share Passions

The Growth of Facebook

Sharing Bookmarks Social Bookmarking

del.icio.us - Bookmarking

Sharing your content

RSS Really Simple Syndication

Content incorporated

by other web sites

Content accessed by

desktop readers

Content indexed by

search engines

Content accessed by

online aggregators

Owner creates content RSS feed

Podcasting

Open APIs

Application Programming Interface

7032 facebook applications

29,056,453 apps in 24 hours

168,000 facebook developers

BC toolkit

Level 1: Access API Flickr, Google

Level 2: Plug-in API Facebook, MySpace

Level 3: Runtime Environment API Bascamphq.com, Salesforce.com

Case Studies

Case Study Terry Tate

Case Study Coke and Mentos

http://secondlife.com/

Random House Publishing and Second Life

http://secondlife.com/

God Delusion launched on Second Life with

simple voting request

But on the fourth day God came to protest with a band of Angels

After launch nothing

much happened

As a result of this furore, six major UK

national press titles covered the story

Social Network Marketing