Day 1
7TH LAYER
Product Analysis
Innovation opportunities
We uncovered value for business, customer and society in a number of potential innovation opportunities:mobile brick• dual purpose brick• public ownership• embargo on bricks• education of process• optimization of manufacturing• crowd sourcing• brick bank• color of brick
Innovation opportunities
We uncovered value for business, customer and society in a number of potential innovation opportunities:mobile brick• dual purpose brick – ambient light; wall insulation • public ownership• embargo on bricks – brick broker• education of process – raise public awareness• optimization of manufacturing – shorten the lifecycle• crowd sourcing• brick bank• color of brick – high-value qualities, aesthetic appeal
Design opportunities
Selection Criteria
• Value for business• Value for customer• Value for society
Opportunity Areas
Bricks last long and the 40% of bricks that are left behind, only 1-5% go to the landfill. So, how might we encourage permanence, make easier to use and challenge the perception of brick as sustainable material?
• Consumption and restoration should be aligned
Research Findings Grouped
• Duality of bricks – energy adaptive properties
• Mobile brick – enable dynamic cities, lower replacement cost
• Public ownership of bricks – localized manufacturing
• Eco-supporting System – impacting the ecosystem
• Manufacturing – optimizing and educating
Key Research Insights
Red bricks in London are red so that buildings could be seen through the fog
Brick buildings cannot be built higher than 18 stories due to top-heavy weight limit
1-5% of the reused bricks go to land fill, so the environmental impact is
relatively low, which means we should encourage more use of the brick for the
built environment
Design Brief
We need to expand the perception, use and flexibility of brick in order to create sustainable, reconfigurable, high-value environments