Big Data Little Data + Social Segmentation of Big Data
Trevor NadeauManaging Director EMEA
BuzzBoard, Inc.
We All Have AccessTo Lots of SMB Clients and Listings (big data)
Plan
et F
itnes
s
Atla
nta,
GA
(212) 912-2500
Cross fit Will CountyLearning Tree(646) 329-6392
Infu
se Y
oga
Spa
Hanover Square New York
(815) 937-5201Chicago, ILChicago Rush
Wellington Cable CarRES Software
Alta
mon
t, IL
Des Plaines, ILBean Products
North Charleston, SC
Short J R Milling Co.
Kank
akee
, IL
Motion Fitness
(618) 483-5179
(312) 850-4438Accents Flowers & GiftsCentralia, IL
Goizueta Business SchoolTacoma, WA
EVOPizzeria
Heidanes Hidden Timbers(815) 685-1337Pa
latin
e, IL
Evergreen Park, IL
Strafford, PA
Centralia Recreation Complex(843) 225-1796
(618) 532-3214
(404) 727-6270
(773) 880-8055Crete, IL
Carl'
s Sh
oes
Hendricker Funeral HomeTable Grove, IL
Quincy, IL
Carl's ShoesMount Carmel, IL
Glass Station Pizza Alley
Denver, CO
Denver City Living
Mount Sterling, IL
Boxer Country Kennel
(618) 262-4444
Now We All Want to Convert Them Into Digital Advertisers
Google AdWords
WebsitesSEO
SMO
Facebook Pages
Twitter Pages
Google+Business
Pages
MobileWebsite
MapListings
DirectoryListingsOnline
Banners
ReputationManagement
Social mediaMonitoring
Meet Sam, a digital media sales rep for a local Chicago newspaper.
Sam seems to have some luck at selling responsive design sites to restaurants with mobile optimized websites.
Sam’s Employer Wants to Help Him Sell More
Digital – So Using a Pizza Industry
Infographic They Give Sam Research and Easy
to Understand Data
Americans Eat Pizza!
Clearly The Pizza Chains
Know How to Do It
Thanks to the Infographic
Sam Now Knows How to
Help the Small Guy
Sam stops for a coffee to find his next sales opportunity.
BuzzBoard Sales Engagement Tool
Sam uses BuzzBoard to identify all pizza restaurants with non-responsive websites within 5 miles of his location and have more than 100 Facebook Likes.
Sam adds to his prospect list and gets an appointment but first reviews the research BuzzBoard has completed on Connie’s Pizza.
Connie’s Pizza Web Presence Audit
Connie’s Pizza Google AdWords Analysis
Remember This From the Infographic?
IDC research indicates that Sam spends on average…
6.4 hours creating presentations
5.8 hours searching for client-related information
2.3 hours searching for marketing collateral
Per week.
Using Big Data to Influence Little Data is a Winning Combination
Big Data
Little Data
Thank [email protected]