R!"#$r% B$&'()%
bigdatavisualizedB!
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01 thepromiseofbigdata
thepromiseofbigdata
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“...spot business trends, predict weather, anticipate disease outbreaks, foresee fraud, identify waste, combat crime, and determine
real-time roadway traffic conditions”
thepromiseofbigdata
freshtilledsoil.com @freshtilledsoil
“...spot business trends, predict weather, anticipate disease outbreaks, foresee fraud, identify waste, combat crime, and determine
real-time roadway traffic conditions”
thepromiseofbigdata
freshtilledsoil.com @freshtilledsoil
thepromiseofbigdata
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thepromiseofbigdata
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yourbabypictures
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“On November 8, 2012 Facebook announced their Hadoop warehouse grows
by roughly half a PetaByte per day.”
wikipedia
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atragedyofdata
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temp (F) of field joints at time of launch
0-ring damage index, each
launch
25 30 35 40 45 50 55 60 65 70 75 80 85 90
4
6
8
12
E%w$r% T*+(
atragedyofdata
freshtilledsoil.com @freshtilledsoil
temp (F) of field joints at time of launch
0-ring damage index, each
launch
25 30 35 40 45 50 55 60 65 70 75 80 85 90
4
6
8
12
26F-29F was forecasted temp for January 28th
Challenger launch
E%w$r% T*+(
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03 insightsnotjustfacts
afactisn’tinsight
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facts data insights
W#$, w( -&.w W#$, w( w$&, ,. -&.w W#$, ,. %. $b.*, !,
freshtilledsoil.com @freshtilledsoil
facts data insights
W#$, w( -&.w W#$, w( w$&, ,. -&.w W#$, ,. %. $b.*, !,
outcomes
W#$, /!0#, #$11(&
afactisn’tinsight
howdowegetoutcomes?
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Moresignallesscases
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doug merrill
“...the common perception of "big data" is being able to track lots of transactions —
but adding signals is m3t likely to transform a business”
Moresignallesscases
freshtilledsoil.com @freshtilledsoil
doug merrill
creditscoresandsignals
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ficocreated
1970’2 1980’2 1990’2 2000’2 2010’2
fannie maerequires fico
freescores
data & signalscombined
2.1BNaccounts
Moresignallesscases
freshtilledsoil.com @freshtilledsoil
doug merrill
excess income availabletime applicant spent on the applicationapplicant's ss# associated with dead persongeographic averagescomparative behavior
fico + =lower cost credit to a
larger number of people
$
Moresignallesscases
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doug merrill
data + signal = Less $/person
Moresignallesscases
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Moresignallesscases
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relevance
social signals
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04 thedesignchallenge
thedesignchallenge
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“If the client wanted another spreadsheet, then they wouldn’t need you”
amy balliett
outcomeisAstory
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toggle between data views
device data
manually entered data
relevance
context / social
social api’s
outcomeisAworkflow
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instant gratification
guiding workflow
timeline
outcomeisAworkflow
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signaling data
guiding workflow
multiple filters
user driven filtering
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05 thefutureisarainbow
napoleon’sdeathmarch
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C#$r)(2 M!&$r%
toolsfordataviz
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Professional Consumer
Real-time or Predictive
basic visualization
goodluck!
http://dailyinfographic.com/
http://designmodo.com/magnolia/
http://shancarter.com/
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