@lauracrimmons #biddableworld
Why Social and why now?
@lauracrimmons #biddableworld
@lauracrimmons #biddableworld
Source: Adobe Digital Distress 2013
@lauracrimmons #biddableworld
On average, 33% of people say that the number of social shares on a product is likely to influence
their purchase decision
@lauracrimmons #biddableworld
Facebook is the third most popular internet property
Source
@lauracrimmons #biddableworld
Source
…and comes second for amount of time spent
@lauracrimmons #biddableworld
Source
@lauracrimmons #biddableworld
Source
Twitter Ads have been one-third the cost of other paid channels we use.- Cameron Uganec, Hootsuite
@lauracrimmons #biddableworld
StumbleUpon: Get rewarded for good paid content with free
organic stumbles
@lauracrimmons #biddableworld
@lauracrimmons #biddableworld
Twitter: Only pay for the action you want
@lauracrimmons #biddableworld
Objective-based campaigns:
• Followers
• Website clicks or conversions
• Tweet engagement
• App installs or engagement
• Leads on Twitter (data capture)
@lauracrimmons #biddableworld
Source
Facebook ad revenue showing significant growth
@lauracrimmons #biddableworld
@lauracrimmons #biddableworld
Source
@lauracrimmons #biddableworld
Facebook benefits Unpublished posts
Custom & Lookalike Audiences
@lauracrimmons #biddableworld
Twitter benefits Custom Audiences
Steal competitors’ followers
Only pay for actions that meet objectives
@lauracrimmons #biddableworld
LinkedIn benefits Target by job title, industry etc
@lauracrimmons #biddableworld
@lauracrimmons #biddableworld
Instagram introduces better analytics
@lauracrimmons #biddableworld
Source
@lauracrimmons #biddableworld
Facebook launches cross-device reporting
@lauracrimmons #biddableworld
Source
@lauracrimmons #biddableworld
Snapchat working on Snapchat discovery
@lauracrimmons #biddableworld
Source
@lauracrimmons #biddableworld
Pinterest testing self-serve ads
@lauracrimmons #biddableworld
@lauracrimmons #biddableworld
Use social insights and demographic data
@lauracrimmons #biddableworld
Display can learn from PR/SEO activity
@lauracrimmons #biddableworld
Retargeting can leverage content marketing
@lauracrimmons #biddableworld
Thanks!
Laura Crimmons
Social & PR Manager
@lauracrimmons