BI Private Branding ProgramBI Private Branding Program

Solutions for Independent Software Vendors

About SpeedwareAbout Speedware

Founded in 1976 Publicly-traded (Toronto Stock Exchange:

TSX) Strong financial health ($40 million in annual

revenues, 13 consecutive profitable quarters) 3000+ customers spanning North America,

Europe and Latin America

Speedware’s Portfolio of SolutionsSpeedware’s Portfolio of Solutions

Comprehensive suite of software solutions– Business Intelligence solutions (data analytics and

reporting)– Web and client/server application development

technologies– HP e3000 migration solutions

Strong commitment toward partners– Value that ISVs, VARs and distributors play in our

success– Commitment to developing innovative programs to

best suit the needs of our customer bases.

Our Partners’ ObjectivesOur Partners’ Objectives

Respond to customer needs by providing enhanced features and functionality

Capitalize on interest in new and exciting business intelligence software technologies to:– Increase revenue streams– Gain competitive advantage

The Solution:Speedware’s BI Private Branding

Program

The Solution:Speedware’s BI Private Branding

Program

Including Speedware’s business intelligence technologies as add-on tools to your existing

product offerings can yield significant revenues and competitive advantage.

The strength of Speedware’s technology under your brand name!

Overview of Partnership Models

Overview of Partnership Models

Option 1: Add-on BI Tools– Speedware’s tools sold as additional

components to partner’s existing solutions• Speedware branding or partner’s brand (name, logo)

Option 2: Customized BI Applications– Custom BI Application co-developed

between Speedware and partner to add value to partner’s packaged application

• Marketed under partner’s own brand (name, logo)

Option 1: Add-on BI ToolsOption 1: Add-on BI Tools

Speedware’s technologies sold as add-on component tools– Tool marketed, sold and supported

directly by partner• Partner’s branding (name, logo)

– Customer builds own solution using tool

Benefits to PartnerBenefits to Partner Product offering is enhanced and partner gains strategic

competitive advantage– By providing proven, cutting-edge business intelligence

technology Attractive potential revenues

– On sale of software licenses– By providing support, consulting and training

Minimal investment and risk– No R&D costs– Speedware’s technology is simply sold as an add-on to existing

packaged application

Speedware’s technology carrying your brand name!

Option 2: Customized BI ApplicationsOption 2: Customized BI Applications

Co-creation of a customized BI application between partner and Speedware– Complete with industry-specific Key

Performance Indicators (KPI) designed to allow companies to better manage their business

– Custom dashboards, data dictionaries and repositories

– Speedware’s technologies seamlessly integrated and customized

Benefits to PartnerBenefits to Partner Clear competitive advantage for partner through

offering of customized solution– Solution designed specifically to meet particular needs

of your customers:• Include industry-specific key performance metrics to help

customers better manage their businesses. Potential for increased revenues

– Customized solutions sell more easily than BI tools alone.

• Strong demand + simpler sales cycle = increased revenues

– Partners enjoy compelling returns on their investments.– Solution may be immediately used and enjoyed by end-

user upon purchase (elimination of customization and testing phases)

Solution Co-Development Requirements

Solution Co-Development Requirements

Outline of requirements on ISV’s side for co-development of custom BI application– Time– Investment– Resources– Potential sales

Overview of BI TechnologyOverview of BI Technology

Speedware’s solutions are designed to allow easy access to complex data to improve decision-making. Primary features include:– Industry-specific key performance indicators– Data extraction from multiple sources– Query and report analysis– “What if” analysis and future projections– Complex data presented in intuitive graphical

format

BI Product ArchitectureBI Product Architecture

* Illustration of connectivity to ISV’s application to come

MediaMedia

About MediaAbout Media

Multidimensional data analysis solution Rapidly transforms volumes of data from

disparate sources into valuable information using to aid in decision-making

Intuitive graphical user interface (dashboards) represents complex data correlations at a glance

Easy to use SQL statement generator (CAR) Industry-specific Key Performance Indicators

(KPIs) Available in both Web and client desktop

interfaces

EsperantEsperant

About EsperantAbout Esperant

Sophisticated enterprise query and reporting solution

Easy to use English syntax query generator Supports data mining through a graphical

interface to help analyze correlations between data elements

Export to 3rd party software (Excel, Outlook, etc.)

Available in both Web and client desktop front ends

Why Partner with Speedware?Why Partner with Speedware?

Leading business intelligence technology provider

Strength of our reputation– 25+ years in business and strong financial health.

Firm commitment to delivering the best to our customers and business partners– We can demonstrate compelling returns on

investment for our customers and partners

Only BI technology provider to allow partners to offer our solutions as “private brands”

As a mid-sized company, Speedware can respond to your particular needs with speed and agility.

Partner Success Story: ECSPartner Success Story: ECS

Enterprise Computer Systems– Mid-sized ISV that develops and markets ERP

solutions for building materials industry• Leader in niche

– Products co-developed between Speedware and ECS

• ECS Dashboard (Analytics)

• ECS Reporter (Ad-hoc reporting)

– ROI achieved in only 9 months– Sales increased significantly compared to

previously-offered solution (Cognos)

ECS’ ApplicationsECS’ Applications

ECS’ Return on InvestmentECS’ Return on Investment

Application type: large BI solution designed for building materials (lumber) suppliers– 10 key performance indicators– 30 data dimensions

Technical resources: 1 ECS + 1 Speedware Time to completion: 6 months (each ECS

and Speedware) Total investment: $90,000 ($45,000 each) Average sale: $20,000 @ 3 sales per month ROI: 9 months

Note: Figures above are exclusive of revenue earned from technical support, training and

consulting.

Partner Success Story:PG Systems

Partner Success Story:PG Systems

PG Systèmes - Mensys– Mid-sized ISV that develops and markets

software solutions for municipalities• Leader in niche market

Reseller of Speedware’s BI tools• Sold as a module with canned reports

• Specific reports designed for particular products

– One order a month for the last two years

Partner Success Story:CIO

Partner Success Story:CIO

CIO - Virtuo– Mid-sized ISV that develops and markets

accounting/financial and procurement (ERP) solutions for services organizations

• Excellent competitive position in the public sector (ministries, healthcare, other public and para-public organizations)

Complete integration with Speedware’s dashboard technology

• Sold as a module with their subject-driven data warehouses (finance and procurement)

• 15+ KPIs by subjects + pre-built analysis interfaces

• Bi-directional integration

– Two major deals in the last month

CIO’s ApplicationCIO’s Application

Snapshot to come

Thank YouThank You

Q&A