M.Sc. Apparel Fashion Designing (Colleges) 2014-15 Page 1 of 28
BHARATHIAR UNIVERSITY, COIMBATORE
M. Sc. Apparel Fashion Designing
(Effective from the academic Year 2014-2015)
SCHEME OF EXAMINATIONS – CBCS PATTERN
Sem
.
Study
Components
Course title
Ins.
hrs
/
wee
k
Exam
Cre
dit
Dur.
Hrs
CIA
Mar
ks
Tota
l
Mar
ks
*
I Paper I Research Methodology and
Statistics
7
3
25
75
100
4
Paper II Costumes and Textiles of the
World
5
3
25
75
100
4
Paper III Global Textile and Fashion
Industry
5 3 25 75 100 4
Practical I Advanced Fashion Sketching 4 4 40 60 100 4
Practical II Draping for Fashion Design 5 3 40 60 100 4
Elect Paper I 4 3 25 75 100 4
II Paper IV Fashion merchandising 5 3 25 75 100 4
Paper V Textile Testing and Quality
Standards
6
3
25
75
100
4
Practical -III Surface and Accessories
Designing
5 4 40 60 100 4
Practical – IV Digital Fashion Designing 5 4 40 60 100 4
Practical V Creative Pattern Manipulation and
Garment Construction
6 4 40 60 100 4
Elect. Paper II 3 3 - - 100 4
III Paper VII International Trade And
Documentation
5
3
25
75
100
4 Paper VIII Technical Textiles and Functional
Clothing
5 3 25 75 100 4
Paper IX Creative industries and
Specialization
4 3 25 75 100 4
Practical VI Fabric Structure and Performance
Analysis
3 4 40 60 100 4
Practical VII CAD in Pattern Making 5 3 40 60 100 4
Practical VIII Portfolio and Design Collection 4 3 40 60 100 4
Elect. Paper III * 4 3 -- -- 100 4
IV Project work & Viva voce $ - - - 250 10
Elect. Paper IV 4 3 - - 100 4
Total 2250 90
* Includes 25/40% continuous internal assessment marks for theory and practical
papers respectively.
M.Sc. Apparel Fashion Designing (Colleges) 2014-15 Page 2 of 28
$ - 2 hours / candidate/week. For Project report - 80% (200 marks); Viva-voce - 20% (50 marks)
*Project guidelines:
Each candidate must present his/her work carried out in three review meetings. Each review
meeting will carry 50 marks (total 150 marks)
Dissertation details - 50 marks; No. of pages – 80 to 100; Minimum no. of book reference-30 &
Journal-30.
List of Group Elective papers (Colleges can choose any one of the Group papers as electives)
GROUP A GROUP B GROUP C
Paper I/ Sem I Visual Merchandising
Woven Fabric Structure
& Design Visual Presentation
Paper II/Sem II Fashion Retail
Management
Knitted Fabric Science Creative Thinking and
Geometry for
Designers- Practical
Paper III/Sem III Merchandising
Management
Knitted Fabric
Processing & Finishing
Fashion Photography -
Practical
Paper IV/Sem IV Product Development
Practice- Practical
Home Textiles Innovative Fashion
Designing -Practical
M.Sc. Apparel Fashion Designing (Colleges) 2014-15 Page 3 of 28
SEMESTER –I
PAPER -I
RESEARCH METHODOLOGY AND STATISTICS
UNIT -I Meaning of Research - Types of Research - Significance of Research - Research Process.
Defining, the Research Problem - Sources, Identification, Selection and Statement, Review of
related literature
UNIT-II Research Design - Meaning, Different research designs, Basic Principles of experimental designs.
Developing a Research Plan.
Sampling: Census and sample survey, Steps in sampling design, criteria for selecting a sampling.
Procedure, characteristics of a good sample design, different types of sample
designs. . .
UNIT - III Methods of Data collection - observation, Questionnaire, Interview
Data processing and analysis, - Collection, classification, tabulation, Graphical, representation. and
data analysis. .
UNIT-IV Meaning and scope of statistics Role of statistics in research, measures of central tendency and
dispersion, Co-relation,
Co-efficient of Co-relation and its Interpretation, rank Co-relation, regression equation and
predictions.. .
UNIT- V Elements of testing of a statistical hypothesis, formulation of the problem. Definition of type -I and
type-II errors, Levels of significance large sample test for proportions. Difference in proportions
for means and difference in means.
Application of students test for small samples for single mean, difference in means- test for
equality of variance. Non - parametric test, Application of Chi-square test, ANOVA test.
REFERENCE: 1. Introduction to Research in Education, Ary, Hort Reinhart (1982)
2. Research in Education, Best J N, Prentice Hall, Delhi (1979)
3. An Introduction to Statistical Methods, S P Gupta, Vikas Publishing House, New Delhi.
4. Research Methodology, C R Kothari, Published by K K Gupta for New Age International (P)
Ltd, New Delhi
5. Statistics, Voll &2, G A Zeaf Textile Institute Manchestor
M.Sc. Apparel Fashion Designing (Colleges) 2014-15 Page 4 of 28
SEMESTER -I
PAPER -II
COSTUMES AND TEXTILES OF THE WORLD
UNIT I America -Inuits and Aleuts, American Indians of the southwest, American Indians of
Plains and northwest, Amish costumes, Guatemala, Mexico, Colombia, Peru and Bolivia, Chile
and
Brazil.
UNIT II European countries - Egypt, Greece, Roman, Norway, Sweden , Denmark, Scotland, Austria,
Switzerland, Hungary, Poland, Ukraine
UNIT III Far Eastern Countries - Mongolia, China, , Japan, North and South Korea, SriLanka, Pakistan,
Burma, Thailand, Philippines
UNIT IV Africa- Costumes of North, East, West and South.
UNIT V Middle East Countries Turkey and Iran, Costumes of Arab Peninsula.
REFERENCES: 1. Costumes of Indian and Pakistan, Das S N, D B TaraporevaIa Sons & Co, Bombay (1958)
2. Historic Costume, Chas A, 'Bernard and Co, illinois (1961)
3. Costume through the Ages, Laver, JamesSimon and Schuster, New York (1968).
4. Costumes throughout the Ages, Eoan C C, J B Limancott
5. The History of Costume; Kemper, Rachel H
M.Sc. Apparel Fashion Designing (Colleges) 2014-15 Page 5 of 28
SEMESTER –I
PAPER-III
GLOBAL TEXTILE & FASHION INDUSTRY
Unit I
Origin, Growth and Development of Indian Textile Industry - Cotton, Wool, Silk, Rayon, Man-
Made Textiles, Ready made garments
Unit II
Brief study on Technological developments in Fibre to garment Industry, Significance and uses.
Unit III
Fashion & power, Fashion Icon, Fashion Masses, Style & Vogue, Super Models, Popular fashion, High
fashion
Fashion & Cinema, Birth of Cinema, Contemporary of World Cinema, Hollywood & Bollywood
Cinema and Costumes, Fashion Designing For Film Industry - Case & Analysis
Unit IV
Fashion & Art, Cubism, Pop Art, German Expression, Dada, Romantism, Futurism, Classism, Neo
Classism, Naturalism, Modernism, Art deco, Bauhaus – Compare & Contrast Art With Fashion
Unit V
Fashion Magazine , History of Fashion Magazine, Role of Magazine in Fashion Industry, Magazine
Content & Styling, Script, Editing, Proof Reading, Photoshoot. (Fashion Magazine Analysis & Report)
World Fashion Canters Paris, Italy, London, New York, Milan, Upcoming Fashion Centres
Fashion Weeks London Fashion Week, Paris Fashion Week, Hong kong Fashion Week,
REFERENCES:
1. Judelle & Jarnow, Inside Fashion Business, Mac Millan.
2. Tewtile Committee, NIFT – Research Reports The Role Of Fashion Designer in the Future Growth f
the Indial Appael Fashion Industry.
3. Rita Perna, Fashion Forecasting, Xerox Copy.
4. Eline Stones, Fashion Buying, Mc Graw Hall
5. Gini, Stephens Frings, Fashion From Concept to Consumer, Prentice Hall.
M.Sc. Apparel Fashion Designing (Colleges) 2014-15 Page 6 of 28
SEMESTER –I
PRACTICAL –I
ADVANCED FASHION SKETCHING
Part A – Fashion Sketching
1. Still Drawing
2. Model drawing,
3. Fabric painting
4. Garment Sketching-Men, Women & Kid
a) Creating Checked effects in a garment - one colour and multiple colour
b) Creating Printed effects in a garment - one colour and multiple colour
5. Outdoor Sketching
6. Fashion accessory drawing
Part B- Fashion Illustration
1. Drawing from Photographs - any 2 garment designs
2. Stylized illustration - Collage work, Cutwork illustration, 3D illustrations
3. Group illustration with different backgrounds
Note
Any one exercise from each part will be given for the University examination
M.Sc. Apparel Fashion Designing (Colleges) 2014-15 Page 7 of 28
SEMESTER –I
PRACTICAL -II
DRAPING FOR FASHION DESIGN
UNIT I
Basics of Draping
Basic Bodice – Front, Basic Bodice – Back
Basic Skirt, Dart Variations, Pleats, Dart Tucks and Gathers, Neckline variations
Armhole Variations, Waistline Variations
UNIT II
Skirt-any two, Flared skirt Gore skirt Pleated skirt Hip yoke skirt, The princess waist
UNIT III
Collars - any two, Mandarin Collar, Band Collar Convertible collar Peter pan collar
Yokes – any two, Hip yoke, Shirt Yoke, Midriff Yoke.
UNIT IV
Create anyone of the following garment for a girl child Yoke frock Baba suit - with bib Middi and middi
top
Create anyone of the following garment for a boy child T-shirt and shorts Kurta and Pyjama ¾ pants and
Tops
UNIT IV
Create anyone of the following for an teenagers Full Gown Salwar Kameez Lachaas - Flowing skirt and
short tops Middi and Tops
REFERENCES:
Draping For Fashion Design, Hilde Jaffe , Nurie Relis.
Dress Design - Draping and Flat Pattern, Hill HouSe M S, Houghton Miffin Co, London, USA .
The Theory of Fashion Design, Brockman, Magritha, John Wiley Sons, New York.
Design through Draping, Sheldon, Marhta, Burgers Publishing company, Minneapolis, USA. Modem
Pattern Design, Popin, Hariet, Funk and Wagnalls, New York and London
M.Sc. Apparel Fashion Designing (Colleges) 2014-15 Page 8 of 28
SEMESTER –II
PAPER -IV
FASHION MERCHANDISING
UNIT I
Introduction to Merchandising, Understanding fashion Merchandising, Requirements of a
merchandiser, Responsibilities of a merchandiser Fashion merchandising terminology, Role of
Merchandiser.
UNIT II
Types of Merchandising - Export House – manufacturer Exporter-Merchant exporter – Buying house-
Buying Agency –Types of Buying agency Selection of Buyer's & Buying Agency, Functions of
merchandiser in an Export house, buying house and buying agency.
UNIT III
Pre-buying Activity, Fabric types, properties and Behavior, selection of Fabric, Garment-
Construction, Quality requirements; quality problems, Merchandiser's role after production, Delivery
date extension, transport delays - Natural calamities, Importance of LC amendments
UNIT IV
Importance of costing in textile industry-elements of costing, fabric construction/ Gsm calculation,
patterning vs. costing, fabric consumption calculation, fabric costing- woven and knits, value added
materials in garments, Garment costing-men’s style, ladies style,childrens style, shipping charges, trial
costing.
UNIT V Marketing analysis - Advertising and Media Planning, Fashion shows and other events, Industry tour
and Project. Surveys and organizing of exhibitions
REFERENCES:
1. Fashion Design and Product Development, Harold Carr and John Pomeroy, Black
well Science Inc, Cambridge (1992)
2. Fashion marketing, Mike Basey, Oxford University press, Wynford Drve, Don
Mills,Ontario (1995) . .
3. Introduction to Fashion, Patrick John, B T Batsford Ltd, Ireland, Fullham road, London (1992).
4. Fashion From Concepts to Consumer, Stephens Frings, Prentice Hall, 7th Edition
2002.
5. Marketing Management, Philip Kotler, Prentice Hall, 7th Edition 1996
M.Sc. Apparel Fashion Designing (Colleges) 2014-15 Page 9 of 28
SEMESTER -II
PAPER-V
TEXTILE TESTING AND QUALITY STANDARDS
UNIT I Introduction to quality standards, importance, benefits, levels and sources of quality standards.
Fibre quality: Introduction, influence of FQI on yarn quality. Yarn Testing: Influence of count &
twist on fabric properties. Importance of Yam evenness. Classification of yarn imperfections and
faults.
Unit II
Fabric Physical properties testing: Weight, cover factor. Fabric Strength: Tensile strength, tearing
strength, bursting strength. Testing of dimensional stability, Fabric crease recovery, serviceability
air permeability, water repellency, abrasion resistance and pilling, handle, drape, Objective
evaluation of fabric Handle by KES, FAST systems.
Unit III
Testing of Spirality, Bowing & Colour Fastness of apparels. Testing of buttons, zippers, elastics,
hooks, hook and loop tapes. Testing of Linings, interlinings, and fusible interlinings. Seam
strength, Seam Elasticity, Seam Durability and Seam Security.
Unit IV
Various Eco label & specifications. Garment defects - cutting defects, sewing defects, assembly
defects, pressing, finishing and packaging defects
UNIT V Starting a quality control program, implementation of quality systems in production line, product
Specifications and analysis using analytical tools. Quality management through Inspection, testing
and sewing quality tools AQL and quality control
British standards & ISO Standards for the Apparel Industry.
REFERENCES: 1. Managing quality in apparel industry, Pradeep V Mehta, NIFT Publications
2. An Introduction to quality control for the apparel industry, Mehta P V, Marcel Dekker
3. Physical testing and quality control, Vo123, No. 1/2/3 textile Institute (1993)
4. Textile Testing, John Skinkle, Brooklyn Publication, New York .
5. Textile Testing, P. Angappan & Gopala Krishnan, JK. Publications
M.Sc. Apparel Fashion Designing (Colleges) 2014-15 Page 10 of 28
SEMESTER II
PRACTICAL III
SURFACE AND ACCESSORIES DESIGNING
Part A- Printing
Prepare following the sample with the prints
Tie and Dye
Batik Print Design
Stencil Print Design
Block Print Design
Screen Print Design
Part B- Accessories
Prepare the following Samples in 2 nos. using the available raw materials / any base material
(Example - on top of a bangle or slipper)
1. Hand bags
2. Chains / Necklaces
4. Bangles / Bracelets
5. Ear rings/Studs
7. Finger rings / toe rings
8. Hair bands
10. Anklets
11. A set of Bridal Ornaments - select a Bridal costume.
12. A set of Ornaments for a Dress designed for a Fashion Show
Note
In accessory designing one model will be demonstrated and the rest shall be carried out by students as
assignment and should further submit a record book .
SEMESTER II
Practical IV
Digital Fashion Designing
Unit I
Image Editing & Special effects, Collage work
Unit II
Print Designing – Designing, Colour Separation, Film Making (Each student should submit digital print
out of separated color films)
Unit III
Accessory Designing - Hand bag, Footwear, Hat
Garment designs with special effects – Batik, Tie and Die, Block print, Checks and stripes
Unit IV
Garment Tech Pack Design – Knitted casual wear
Unit V
Layout Design, Catalogue Design – Fashion show
REFERENCES:
1. Graphics, Rockfortpublishers,Massachusets.
2. Venugopal . K , Engineering Drawing And Engineering Drawing And Graphics + Auto Cad, New
Age International Privarte Ltd.
M.Sc. Apparel Fashion Designing (Colleges) 2014-15 Page 11 of 28
SEMESTER II
PRACTICAL V
CREATIVE PATTERN MANIPULATION AND GARMENT CONSTRUCTION
1. Select one pattern and stylize by adding dart or tuck elements and construct garment
2. Expand or reduce the pattern elements to form creative garment outlook.
3. Creative manipulation of basic bodice pattern into contemporary styles
4. Design and construct Children's garment of recent fashion- any 1 style
5. Design and construct Women's garment of recent fashion- any 1 style
6. Design and construct Men's garment of recent fashion- any 1 style
7. Design and construct garment for a Party
8. Design and construct Contemporary Intimate wear with latest minimalism trend
9. Design and construct Commercial garments based on taking inspiration from micro creative
structures – insects/bird
10. Design and construct Commercial garments based on taking inspiration from micro/macro
creative structures - architectures
Note
For University examination each student should design and develop flat sketch for one garment. Further
they should develop pattern for the same by using draping or drafting method
M.Sc. Apparel Fashion Designing (Colleges) 2014-15 Page 12 of 28
SEMESTER III - PAPER VII
INTERNATIONAL TRADE AND DOCUMENTATION
Unit I
Need for international Trade – Features – Advantages – Problems of foreign trade
Unit II
International trade documents – Regulatory frame work – Foreign trade documents – Regulatory &
Commercial documents - Letter of credit – Contract terms and export documents.
Unit III
Export procedures – getting established as an exporter – entering into export contract – Execution
- post shipment procedures – Export promotion measures – Incentive and facilities to exporters.
Unit IV
Import procedures - Import process – Customs clearance for imports – role of custom and exercise
in international trade.
Unit V
Recent developments in foreign trade – WTO - globalization – EXI M policy – regional trade
agreements – current trends in international trade.
Reference:
1. International Trade and Export Management (2008) Francis Cherunilam, Himalaya
publishing house – New Delhi.
2. Foreign Trade ( 2005) Jeevanandam.C, Sultan Chand & Sons – New Delhi.
M.Sc. Apparel Fashion Designing (Colleges) 2014-15 Page 13 of 28
SEMESTER III - PAPER VIII
TECHNICAL TEXTILES AND FUNCTIONAL CLOTHING Unit I
Introduction to Technical textiles, definition and scope of technical textiles, developments in fibres-
natural fibres, polyamide, polyester, viscose rayon, polyolefin, high performance fibres and glass and
ceramics, Application of technical textiles
Unit II
Functional design of textiles, Properties – structural, aesthetic, functional and their advantages,
comfort and fit.
MEDICAL WEAR: Classification of Medical textiles and their functions – Textile materials used for
implants and non-implants –Healthcare and Hygiene products.
Unit III
ENVIRONMENTAL PROTECTIVE CLOTHING: Protection against rain, heat, cold, snow, wind,
and insect- material selection, finishing treatments.
Unit IV
PROTECTIVE CLOTHING FOR SERVICE PERSONNEL: Clothing for soldiers, fire service
personnel. Protection against knives and other weapons, Clothing for ballistic protection. Gloves,
masks, helmet, respiratory devices, eye glasses and shoes.
Unit V
SPORTS WEAR: Clothing requirements, functional fibres, yarns and fabrics suitable for sportswear
application and its properties. Footwear Clothing: Fabric requirements, finishing adaptability.
TEXT BOOKS:
1.Horrocks A R and Anand S C, “Handbook of Technical Textiles”, The Textile Institute, Woodhead
Publications, 2000.
2.Adanur S, “Wellington Sears Handbook of Industrial Textiles”, Technomic Publishing Co., Inc,
1995.
3.Sanjay Gupta, “Smart Textiles – Their Production and Marketing Strategies”, Bhumica Printers,
New Delhi, 2000.
4. Tao X, “Smart Fibres, Fabric and Clothing”, Textile Institute, 2001.
5.Richard A Scott, “Textiles for protection”, The Textile Institute, Wood Head Publishing Limited,
England , 2005.
M.Sc. Apparel Fashion Designing (Colleges) 2014-15 Page 14 of 28
SEMESTER III
PAPER IX
CREATIVE INDUSTRIES AND SPECIALIZATIONS
Unit I
Creative Industries Meaning, Creative Industries in India & Abroad, History & Background,
Compare & Contrast the Market Scenario, product Comparison, Market Strategy, Market
Positioning .
Unit II
Art & Antique Market - Visual Arts, Performing Arts, Sculpture Arts, Architecture, Installation
Arts, Digital Arts.
Unit III
Entertainment Industry – Mass Media, Live, Broadcast, Toys, Gaming, Music, Leisure, Film,
Drama, Tourism, Electronic.
Unit IV
Glamour & Luxury Industry – Styling, Fragrance, Modelling, Make-up, Luxury Products, Home
Interior, Beauty & Aesthetics, Elite Products.
Unit V
Design Applications- Industrial Design, Communication Design, Product Design, Experience Design,
Graphic Design, Furniture Design, Interior Design.
REFERENCES:
1. Graphics, Rockfortpublishers,Massachusets.
2. Widdows, Lee And Mcguinness Catwalk : Working With Models , Jo B.T Bafsford Ltd.
3. Calothorne, Nigel, The New Look" The Dior Revolution, Read Consumers Books Ltd.
4. Bloom, Owila, Multi Cultural Art Activities-Kit.
5. Simple, Chie Accessories, Thomes And Hudson.
6. Dar, s.n. Costumes Of India And Pakistan: A Historical And Cultural Study, Taraporcuala Sons
7. Colour And Styling : Spiring Summer 1999, Fashion Connect
M.Sc. Apparel Fashion Designing (Colleges) 2014-15 Page 15 of 28
SEMESTER III
PRACTICAL VI
Fabric Structure and Performance Analysis
Part A – Fabric Structure Analysis
Analyze the given knit and woven fabric swatch for the following particulars:
1. Courses & wales per cm/ EPI & PPI
2. Loop length /Crimp
3. Technical graph
4. Cam settings
5. Needle order
Fabric Structures
Single Jersey and Double jersey derivative structures
Part B – Fabric Performance Analysis
1. Determination of Bursting Strength of the given Fabric
2. Determination of Stiffness of the given Fabric
3. Determination of Crease Recovery of the given Fabric
4. Determination of Drape of the given Fabric
5. Performance analysis of dyed fabric to wet cleaning and rubbing.
6. Determination of Color Fastness of the given Fabric by Perspirometer
7. Determination of geometrical properties of the given Fabric
(Any one Exercise from each part may be given for final examination)
SEMESTER III
PRACTICALS VII
CAD IN PATTERN MAKING
Prepare pattern making, Grading and marker planning for the following garments
Children’s wear Yoke frock
Baba suit
Summer frock
Skirt and tops
Women’s wear Salwar
Kameez
Tops
Nightie
Princess line dress
Men’s wear
Slack shirt
Full sleeve
T-Shirt
Bermudas
Pleated trouser
Bell bottom
M.Sc. Apparel Fashion Designing (Colleges) 2014-15 Page 16 of 28
SEMESTER -III PRACTICAL –VIII
Portfolio and Design Collection
Part A
Portfolio Presentation - with Customer profile, Inspiration board, Mood Board, Colour board,
Flat Sketch board, Illustration board, Swatch board, Trim board, Accessory board- for the
following collection
Fashion Show - with a theme – one ramp set
Winter collection - 3 garments
Summer Collection -3 garments
Note
1. Customer profile: capture photograph of your customer.
2. Inspiration board: Image collection from books and magazines by scanning, Photography
and drawing, use of objects for mood creation
3. Mood board: develop a theme based on group discussion, mind mapping, brain storming.
4. Colour board: spotting theme board, mood board and inspiration board arrive the color
board.
5. Flat sketch board: Develop front, side and back views
Part B
Construct the garments for all the above categories
Presentation & Evaluation
CIA distribution - intrim presentation 50% and record 50%.
For University examination each student should make a presentation on their portfolio and
design collection
REFERENCES:
1. Jeanne Allen, Designer`S Guide To Colour, Vol. I Chronicle Books.
2. Shion, Kyoto, Check And Stripe: A Design-Source Book 2 Kyoto Shoin Company Ltd.
3. Whelen m. Bride, Colour Harmoney 2 Thames And Hudson.
4. Garthe, Mary, Fashion And Colour, Rockfort Publishers.
5. Polly Guerin, Creative Fashion Presentation , Fairchild Publishers.
6. Linda Tain, Portfolio Presentation For Fashion Designers, Fairchild Publishers.
7. Patrick John Ireland, Fashion Design Drawing And Presentation, B T Batsford Ltd.
8. Prakash.K Fashion Show: Selected By Trends 90-91 Autumn, Milan-Paris Marderd.
M.Sc. Apparel Fashion Designing (Colleges) 2014-15 Page 17 of 28
SEMESTER-I GROUP ELECTIVE A
PAPER-I VISUAL MERCHANDISING
UNIT I
Introduction – Elements of Visual Merchandising – Needs – Psychology – Display.
UNIT II
Maslows Pyramid – Postive Negative Theory – Visual Signature
UNIT – III
Applications of Visual Merchandising – Exterior, Interior, Trade show & Fair, product
Package – POP (purchase of product) – Importance of POP.
UNIT IV
Mission of Shopping – Meeting Shoppers Mission – Big Shopping – Small Shopping
"Store "Multi Brand Store.
UNIT V
Branded, stores 7 International and National Level
REFERENCE
1. Fashion Merchandising & Information, PRISCO
2. Fashion Merchandising, Elaini Store
3. Fashion Merchandising Introduction – Stores & Shoppers
4. Visual Merchandising
5. The business of fashion inside outside Kitty Dickerson
M.Sc. Apparel Fashion Designing (Colleges) 2014-15 Page 18 of 28
SEMESTER-II GROUP A: ELECTIVE PAPER-II
Fashion Retail Management
Unit I Fashion Retailing – meaning & definition – global retailing – trends & strategies – types of
retailers – functions of a retailer – middle man – distribution channel – functions of middle man
Unit II
Retail store lay out – merchandise planning – merchandise calendar – sourcing – types &
strategies.
Unit III
Brand types – features of a good brand – brand positioning – Re-positioning – customer loyalty
(CLP)Programme – sales promotional techniques in retailing
Unit IV
Pricing – objectives – policies – pricing methods – cost control methods in retailing business
Unit V
Visual merchandising – requirements & functions of a visual merchandiser – display – types –
techniques for effective display. Direct marketing – cause marketing – event marketing – trade
shows –fashion shows – case studies – strategies of eminent retailers.
REFERENCES
1. Barry Berman, Joel R. Evans, Retail Management
2. Philips Kotler, Marketing Management
3. Ramaswamy. Namakumari, S. Marketing Management
M.Sc. Apparel Fashion Designing (Colleges) 2014-15 Page 19 of 28
SEMESTER-III GROUP A: ELECTIVE PAPER-III
Merchandising Management
Unit I
Merchandising – meaning & definition – types of export – merchant exporter, manufacturer
export –job workers & their functions – requirements and traits for a merchandiser.
Unit II
Functions of a merchandiser – programming , costing methods – CMT rate calculation –
execution of sample orders
Unit III
Production schedule – master schedule – job order schedule – departmental schedule – factors
for production schedule – production – follow up – inspection : in process , pre final & final
inspection – AQL.
Unit IV
Team – building – team dynamics – motivation theories – motivational techniques for
merchandiser
Unit V
Conflict – types – reasons for conflict – conflict resolution techniques – stress types –
EUSTRESS –
DISTRESS – Work stress – causes – stress relaxation techniques
SWOT analysis – go – go situation – no-go situation – strategic planning – steps – strategies for
an effective merchandising
REFERENCES
1. Daragho' Reilly, Jullian J. Gibas, Building Buyer Relationships.
2. Dennis W. Me. Leavey Peter, Production Planning & Inventory Control.
3. Mc Millan Publishing Co., Inside the Fashion Business.
4. Amubai Patel, Towards Zero Defects.
5. Pradeep Metha, Managing Quality in the Apparel Industry.
6. Strong Elian, Fashion Merchandising.
M.Sc. Apparel Fashion Designing (Colleges) 2014-15 Page 20 of 28
SEMESTER-IV GROUP A: ELECTIVE PAPER-IV
Product Development Practice- Practical
Students will be given export order or export enquiry and they are asked to design the Samples
as per the specification given and also prepare a report containing the following Details.
1. Yarn Details & Composition
2. Yarn Consumption Per Garment
3. Fabric Details – Design, GSM, Machine Etc.,
4. Size Details
5. Factory Cost of Garment
(Totally 6 Export Orders & 6 Export Enquiries Related To Following Styles Shall Be Given)
( Men’s Basic T Shirt / Men’s Crew Neck Shirt / Men’s Polo T Shirt / Men’s High Neck Shirt /
Men’s Boxer Short / Men’s Bermuda Short / Men’s Trouser / Men’s Full Arm Shirt / Men’s V –
Neck Shirt / Men’s Collar Neck Shirt / Men’s Inner Garment – Vests Rn / Rns / Men’s Under
Garment: Briefs With Inner Waist Band Or Outer Waist Band Of Various Models - Trunk Type.
/ Ladies Skirt With Pleats / Ladies Blouse / Ladies Basic Bodice / Women’s Nighties / Kid’s
Wear Of Various Styles / Children’s Suits And Pyjama)
M.Sc. Apparel Fashion Designing (Colleges) 2014-15 Page 21 of 28
SEMESTER-I GROUP B: ELECTIVE PAPER-I
Woven Fabric Structure & Design
UNIT I
Elements of woven design: Construction of elementary weaves – Plain – warp rib- weft rib –
mat. Twills – modification of twills. Satin – sateen and their derivatives. Ordinary and Brighton
honey comb– modifications. Crepe weaves.
UNIT II
Bedford cords: plain faced – twill faced. Wadded – modifications. Welt piques: wadded piques –
Loose back and fast back welts and piques. Mock – leno – Distorted mock – leno. Spot figuring
– arrangement of figuring for dobby and jacquard.
UNIT III
Color theory: light and pigment theory – modification of color – color combination – application
of colors – color and weave effects. Extra warp and extra weft figuring. Extra warp and extra
weft figuring with two colors
UNIT IV
Backward fabrics: Warp and weft back – reversible and non-reversible. warp pile – fast wire pile
– terry weaves - terry stripe – terry check. Weft pile: plain back – twill back velveteen – Lashed
pile corduroy – Weft plush – Length, density and fastness of pile.
UNIT V
Double cloth: Classification – self stitched – face to back – back to face – Combination face to
back and back to face stitched double cloth. Wadded double cloth – weft and warp Wadded
double cloth – Center warp & Weft Stitched double cloth. Basic Dobby, Jacquard Design.
References
1. Grosicki Z., “Watson’s Textile Design & Colour: Elementary weaves & Figure”,
Blackwell Science, Commerce place, 1998.
2. H.Nisbet, “Grammar of textile Design”, Tarporevala sons & Co. Pvt. Ltd., 1994.
3. Bernard P. Corbman, “Textile fibre to Fabric”, McGraw-Hill, 1983.
M.Sc. Apparel Fashion Designing (Colleges) 2014-15 Page 22 of 28
SEMESTER-II GROUP B: ELECTIVE PAPER-II
Knitted Fabric Science
UNIT-I
Knitting structures
Classification – comparison with woven structures – plain single jersey – end uses – double
jersey –Rib Interlock – end uses, Purl knitting – end uses – flat knitting - Tricot warp knitting –
end uses – Raschel warp knitting and simplex warp knitting – end uses – special knit structures.
UNIT-II
Knitting Machines
Classification – Weft knitting and warp knitting – comparison – circular – flat – straight bar –
tricot –Raschel – simplex, Knitting elements – needles – sinkers – cylinder – dials – cams –
compound needle, jack raising cam – stitch cam – counter cam – Guard cam timing diagrams –
elements of cam design.
UNIT-III
PROPERTIES OF KNITTED STRUCTURES
Fabric geometry general terms – stitch density – representation of weft knitted structures -
representation of warp knitted structures – comparison of single knit and double knit structures –
stitches and their properties – properties of Rib and interlock structures and comparison of other
structures – Spirality and other defects of knitted structures – tightness factor.
UNIT-IV
KNITTING CYCLE
Single jersey m/c; double jersey m/c- plain and Jacquard m/c, Purl m/c, single and double bed
flat knitting machine, single and double straight bar m/c, tricot, raschel & simplex m/c – passage
of materials and knitting action and mechanism of operation.
PATTERNING DEVICES – Principles of selection – effect of positive yarn feeding
mechanism –autostop motions – fabric take up mechanism, patterning in weft and warp knitting
– pattern needles and chain links – tension control – relation between loop length and
construction –fabric relaxation and shrinkage. Elastometric yarn knitting and pile knitting.
UNIT-V
Fabric engineering
Fabric engineering concepts - control of GSM and fabric width - shrinkage control and tightness
factor relationship - loop length effects- Fabric fault - Pre-requisites for faultless knitting –
Various types of faults - Causes and remedies for various faults - Basic Concept – Mechanism in
seamless knitting, Advantages & limitations.
References: 1. D.B.Ajgoankar, “Knitting Technology”, Universal Publishing Corporation, 1998.
2. David J. Spencer, “Knitting Technology”, Wood head Publishing Limited, 2001.
3. Samuel Raz, “Flat Knitting Technology”, Meisenbach Bamberg.
4. Chandrasekara Iyer/Mammal/Schach, “Circular knitting technology”, Meisenbach Bamberg,
1992.
5. Dr. S. Raz, “Warp Knitting Production”,
M.Sc. Apparel Fashion Designing (Colleges) 2014-15 Page 23 of 28
SEMESTER-III GROUP B: ELECTIVE PAPER-III
Knitted Fabric Processing & Finishing
Unit I
Water: water hardness and its effects - water softening process methods. Knitted fabric
Preparatory process: Scouring: Objectives - mechanism – recipe and controlling parameters -
Scouring of natural and blended textiles. Bleaching: Objectives – peroxide and chlorite bleaching
- Controlling parameters and mechanism
Unit II
Concept of colour: Visible spectrum, wavelength– Metamerism / isomerism. Theories of colour:
Additive and substractive theories - Primary, secondary, tertiary, complementary and contrasting
colours - Tristimulus values. Computer colour matching, kubelka-munk equation, colour- co-
ordinates, CIE Lab values. Dyes: classification of dyes - Dyeing methods of cellulosic fibre with
reactive. - Dyeing of protein fibres with acid dyes - dyeing of polyester fibre disperse
dyes. Auxiliaries used in dyeing.
Unit III
Printing: Difference between dyeing and printing. Print paste: Constituents and characteristics,
thickeners and its types. Methods of printing: screen printing-roller printing-rotary screen
printing - flock printing- -transfer printing- batik, tie and dye. Styles of printing: direct –
discharge – resist style. After- treatments: Importance - process and mechanism of steaming,
curing, ageing and open soaping.
Unit IV
Finishing: Objectives – classification, compacting of knit goods – shearing – raising – ballon
padding Heat setting: Objectives, mechanism of setting.
Working principles of wet processing machines: cheese dyeing, winch dyeing, jet dyeing and
soft flow dyeing machines
Unit V
Different types washes and functional finishes – Enzyme wash, stone wash, acid wash, salt and
pepper finish, peach finish, sand blasting, wrinkle free finish,Water repellent finish - evaluation
of water repellency. Anti-microbial finishes on natural, and man made textiles.
Treatment of textile effluents: Primary, secondary and tertiary treatments in ETP.
References:
1. Technology Of Textile Processing (Vol 1-9) – By V.A.Shenai
2. Dyeing And Chemical Technology Of Textile Fibres – E.R.Trotman
M.Sc. Apparel Fashion Designing (Colleges) 2014-15 Page 24 of 28
SEMESTER-IV GROUP B: ELECTIVE PAPER-IV
Home Textiles
Unit I
Different types of furnishing materials – woven and non – woven, factors influencing selection
of furnishings. FLOOR COVERINGS: Hard floor coverings, resilient floor coverings, soft floor
coverings, carpets and rugs, cushion and pads - Use. WALL COVERINGS: Types, factors for
selection, use.
Unit II
WINDOW DRESSINGS: Different types of doors and windows – Draperies – Choice of fabrics,
calculating the amount of material needed. Curtains – Types of curtains. Method of finishing
draperies– Tucks or pleats. Uses of drapery rods, hooks, tape rings and pins.
Unit III
LIVING ROOM FURNISHINGS: Sofa covers, Wall hangers, Cushion, Cushion covers,
Upholsteries, Bolster and bolster covers. BED LINENS: Definitions, types of bed linen - sheets,
blankets, blanket covers, comforters, comfort covers, bed spreads, bed skirts, duvets, mattress
and mattress covers, pads, pillows and pillow covers, throw pillows, shams and their uses.
Unit IV
KITCHEN LINENS: Definitions, types of kitchen linens - dish cloth, hand towels, fridge cover,
fridge handle cover, mixie cover, grinder cover - their use.
TABLE LINEN: Definitions, types – table linens, table mats, table cloths and place mats, hand
towels– selection – use and care. BATH LINEN: Towels – types, selection use and care. Mats
and rugs –types and its uses
REFERENCES
1. Brian. D Colemen, "Luxurious Home Interiors”, Gibbs Smith Publication, Hong Kong, 2004.
2. Robett Harding, “Curtains, Blinds and Valances” , Eagtemoss, Ohio, 1998.
3. Katrin Cargill, “Simple Curtains”, Ryland Peters and Small, London, 2002.
4. Charles Randall and Sharon Templeaton, "Dream Windows",Randall International
Orange, California, 2003.
5. Wendy Baker, “Curtain and Fabric Selector”, Collins and Brown, London, 2000.
6. Premavathy Seetharaman and Parveen Pannu, “Interior Design and Decoration”, CBS
Publishers and Distributors, 2005.
7. Jay Diamond and Ellen Diamond, “Fashion Apparel, Accessories and Home Furnishings”,
PrenticeHall, First Edition, 2007.
M.Sc. Apparel Fashion Designing (Colleges) 2014-15 Page 25 of 28
SEMESTER-I GROUP C: ELECTIVE PAPER-I
Visual Presentation
Unit I
Explain Line, Shape, Space, Size, Texture & Colour. Illustrate the line, Shape, Space, Size,
Texture in to basic silhouette design and design objects. Line art, lines in architecture, lines in
nature, textures in nature, nature inspired texture in fashion, future textures
Unit II
Semantic Expressions of list of words in prescribed format. Using line express activities,
emotions and expressions. Illustrate the activities like grow, inflate, stop-Halting, balance, heavy,
light, tensed, kill, sleep, shine, sway, build, fly, crawl, vibrate, comfort, locked, wide, narrow,
pure, continuation, cycle ,fire,
Unit III
Colour Theory, Science of Colour, How colour is formed, Sunlight and its components, behavior
of colour pigments and paints, White space and white balance in design, Colour combinations
and balance, mood creation through colors
Unit IV
Colour Perception and Human responses, Colour in Design Principles, Meaning associated with
colour, warm colors and cool colors, neutral colours, colour, quality and texture.
Unit V
Use of Colors in Products and Packaging Design, Meaning and reasons associated with using
particular colours in the market, Colour association with religion, politics, economy and science.
REFERENCES:
1. Jeanne Allen, Designer`S Guide To Colour, Vol. I Chronicle Books.
2. Shion, Kyoto, Check And Stripe: A Design-Source Book 2 Kyoto Shoin Company Ltd.
3. Whelen m. Bride, Colour Harmoney 2 Thames And Hudson
4. Garthe, Mary, Fashion And Colour, Rockfort Publishers
5. Polly Guerin, Creative Fashion Presentation , Fairchild Publishers
M.Sc. Apparel Fashion Designing (Colleges) 2014-15 Page 26 of 28
SEMESTER-II GROUP C: ELECTIVE PAPER-II
Creative Thinking and Geometry for Designers-Practical
Unit I
Preparation of basic Geometry by free hand drawing, Geometrical construction – Basics 2D,
Golden Proportions and construction of Golden Spiral, Study of Polygons.
Practice the Golden ratio, Construction of Golden Rectangle, Illustrate Examples of Golden
Ratio, Collect and make album of Golden ratio in History
Unit II
Construction of Three dimensional paper models to understand better the concepts in geometrical
construction and their inter-relationships, Drawing the 3D geometry shapes and forms using
geometry box
Preparation of Basic 3D Paper Models, Cube, tetrahedron, Octahedron, Icosahedrons using one
of the materials of paper, clay, form sheet
Unit III
Construction of advanced geometry shapes like Cubacto Hedron, Twin Delta Hedra, Prism,
Truncate, Truncated octahedron, Creative manipulation and combination of various 3D
Geometry and formulating Geometry installations.
Unit IV
Making connections, Present an anonymous object to convey an idea through imagination and
creative interpretation, Find Use of one object to unrelated utilty,
Describe literal and lateral meaning of a Visual which is either Graphic, Drawing, Work of art
which are collected from magazines or books. Discuss the Meaning associated with visuals icons
of fashion.
Unit IV
Connect two unrelated life style accessory product with the help of SCAMPER Creativity tool.
Make/innovate or connect products using the 7I’s of Jane Piirto
Discuss Semiotics in video advertisements/signages and separate Signifier and Significant in
separate columns, Collect prominent examples of Visual Culture of different states of India.
REFERENCES:
1. Patrick John Ireland, Fashion Design Illustration : Men, Bt Blasform Ltd.
2. Balaram.S, Thinking Design,, National Institute of design.
3. Janne Mills, DesignConcepts, Xerox Copy.
4. Collezioni-I Trends, Honesty And Textile Stores.
5.kalakshetra foundation craft education and research centre kalaimani unit the kalamkavi craft
tradition.
6 Vera p. Goild, New Complete Book Of Needle Craft, Blackwell Science.
7. Pauline Chatterton, Coordinated Crafts For The Home, Bombay Subscription..
8. Johnston, Susan, Erte Fashion Paper Dolls Of The Twenties, Dover Publications Inc New
york..
M.Sc. Apparel Fashion Designing (Colleges) 2014-15 Page 27 of 28
SEMESTER-III GROUP C: ELECTIVE PAPER-III
Fashion Photography –Practical
Experiment I
Introduction to Photography, History of Photography, Types of camera lenses and Photographic
camera types, Principal parts of Photographic cameras, View-finders and focusing systems
Experiment II
Study of different types of cameras, Study of apertures: f-number and their effects, opening and
closing,
Experiment III
Study of shutters, focal plane and between the lens shutters, different shutter speeds,
Controlling shutter speeds and movements
Experiment IV
Effect of aperture on depth of fields, Use of tripod stand, study of panning tilt head, Use of
exposure meter and determination of correct exposure, Study of electronic flash, its components.
Experiment V
Types of lighting, Camera angles, Post production- Digital Image Editing for Fashion
Photography, Principles of Design in Photography, Photography and Styling
REFERENCES:
1. John Freeman Practical Photography, Anness Publishing Limited.
2. Tom Ang, Advanced Digital Photography, Standard Literature.
3. Photographs , The Faces Of Fantasy , A Tom Doherty
4. Rajneesh Chowdhry, All About Photography Goodwill Publishing House.
5. Bill Corbett A Simple Guide To Digital Photography Wooddhar Publisher, Ltd.
6. Bill Corbett A Simple Guide To 35mm Photography Wooddhar Publisher, Ltd
M.Sc. Apparel Fashion Designing (Colleges) 2014-15 Page 28 of 28
SEMESTER-IV GROUP C: ELECTIVE PAPER-IV
Innovative Fashion Designing -Practical
Experiment I
Discuss Fashion products past and present. Describe in group the journey and influences of
changing design and aesthetics of fashion products
Experiment II
Group activity Tracing the design evolution of fashion accessories. Current Trend analysis of
fashion products, Meaning of contemporization, Multicultural Effects
Experiment III
Group discussion of Fashion forecasting procedure for domestic market, Prediction for summer
and winter collections,identfing a market, understanding buyer expectations, presentation to end
users, Storey telling method,
Experiment IV
Desktop research and presentation of Technological developments, new fabrics, intelligent
textiles, new production and come up with ideation for innovative products
Experiment V
Innovate any product inside fashion scenario, Draw manually or Digitally defining the new look
and aesthetics of the product, Come up with a branding and visual identity
REFERENCES:
1. Carr harold and pomeroy john, Fashion Design And Product Development, Blackwell
Science.
2. Anaggi Anna, Karl Lagerfiled- A Fashion Journal, Thames And Hudson .
3. Boucher, Francois, 20,000 years of fashion: the history of costume and personal
adornment, harry n. Abramisi ins publishers
4. Kuwayama.Y Logotypes Of The World, 2mitsuri Takahashi.
5. Margot Hamilton, Hill Peter, A Bucknell , Evolution Of Fashion, B.T. Batsford ltd
6. Ireland, Patrick John, Introduction To Fashion Design, B.T. Batsford
7. Anne Allen And Julian Semman, Fashion Drawing : The Basic Principles B.B
Araporevada X Sons.
8. Tner Andrew , Japanise Stencil Designs, Dover Publications.
9. Yarwood, Doreen , Fashion In The Western World, Bt Balsform Ltd.