#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
#BHARAT
Gateway of India (Mumbai) - Sketch by Vaishnavi P. Nov 2013
INDIA BANYAN TREE
MUMBAI 11/26 ATTACKS
INSPIRATION TO
VALUE CREATION
DESIGN CHALLENGE
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
(3300 B.C.)
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)Source: http://en.wikipedia.org/wiki/Ajanta_Caves
BUDDHA (600 B.C.)
INDIA BANYAN TREE
MUMBAI 11/26 ATTACKS
INSPIRATION TO
VALUE CREATION
DESIGN CHALLENGE
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)Source: Magnum Photos; Photo by Raghu Rai
THE TAJ MAHAL, AGRA (1600s)
INDIA BANYAN TREE
MUMBAI 11/26 ATTACKS
INSPIRATION TO
VALUE CREATION
DESIGN CHALLENGE
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)Source: Magnum Photos; Photo by Henri Cartier-Bresson
MAHATMA GANDHI, DELHI (1948)
INDIA BANYAN TREE
MUMBAI 11/26 ATTACKS
INSPIRATION TO
VALUE CREATION
DESIGN CHALLENGE
INDIA BANYAN TREE
MUMBAI 11/26 ATTACKS
INSPIRATION TO
VALUE CREATION
DESIGN CHALLENGE
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
Copyright: Creative Commons
THE GREAT BANYAN TREE, KOLKATA
INDIA BANYAN TREE
MUMBAI 11/26 ATTACKS
INSPIRATION TO
VALUE CREATION
DESIGN CHALLENGE
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
INDIA’S NATIONAL TREE
THE REINFORCED ROOTS AND TRUNKS ENABLE THE BANYAN TREE TO GROW AND PROSPER OVER
DECADES AND CENTURIES! #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
INDIA BANYAN TREE
MUMBAI 11/26 ATTACKS
INSPIRATION TO
VALUE CREATION
DESIGN CHALLENGE
Source: http://en.wikipedia.org/wiki/The_Great_Banyan
#BHARAT
3300 BC 600 BC
INDUS VALLEY CIVILIZATION
LORD BUDDHA ATTAINS ENLIGHTENMENT AT BODH GAYA
INDEPENDENT INDIA
A NATION INFLUENCED BY PEACE FOR CENTURIES...
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
1947
INDIA BANYAN TREE
MUMBAI 11/26 ATTACKS
INSPIRATION TO
VALUE CREATION
DESIGN CHALLENGE
#BHARAT
3300 BC 1947 2008600 BC 1993
INDUS VALLEY CIVILIZATION
LORD BUDDHA ATTAINS ENLIGHTENMENT AT BODH GAYA
INDEPENDENT INDIA
A NATION INFLUENCED BY PEACE FOR CENTURIES...
...IS NOW STRUGGLING WITH TERRORIST ATTACKS
MUMBAI BLASTS
HYDERABAD BOMBINGS
2007
11/26 MUMBAI ATTACKS
2013
BODH GAYA BLASTS
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
INDIA BANYAN TREE
MUMBAI 11/26 ATTACKS
INSPIRATION TO
VALUE CREATION
DESIGN CHALLENGE
MUMBAI 11/26 ATTACKS
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
INDIA BANYAN TREE
MUMBAI 11/26 ATTACKS
INSPIRATION TO
VALUE CREATION
DESIGN CHALLENGE
INDIA BANYAN TREE
MUMBAI 11/26 ATTACKS
INSPIRATION TO
VALUE CREATION
DESIGN CHALLENGE
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
Mumbai was attacked on 11/26/2008 by 10 terrorists
INDIA BANYAN TREE
MUMBAI 11/26 ATTACKS
INSPIRATION TO
VALUE CREATION
DESIGN CHALLENGE
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
Early 2008, terrorists started training at Lashkar-e-Taiba camps at Muridke(Lahore)
INDIA BANYAN TREE
MUMBAI 11/26 ATTACKS
INSPIRATION TO
VALUE CREATION
DESIGN CHALLENGE
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
They moved to training camps near Karachi and got trained in maritime activities
INDIA BANYAN TREE
MUMBAI 11/26 ATTACKS
INSPIRATION TO
VALUE CREATION
DESIGN CHALLENGE
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
The terrorists hijacked Indian fishing trawler Kuber and killed Indian fishermen
INDIA BANYAN TREE
MUMBAI 11/26 ATTACKS
INSPIRATION TO
VALUE CREATION
DESIGN CHALLENGE
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
Closer to Mumbai, the terrorists switched to a rubber dinghy
INDIA BANYAN TREE
MUMBAI 11/26 ATTACKS
INSPIRATION TO
VALUE CREATION
DESIGN CHALLENGE
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
The 10 terrorists split in pairs and entered Mumbai
INDIA BANYAN TREE
MUMBAI 11/26 ATTACKS
INSPIRATION TO
VALUE CREATION
DESIGN CHALLENGE
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
The 10 terrorists split in pairs and entered Mumbai
INDIA BANYAN TREE
MUMBAI 11/26 ATTACKS
INSPIRATION TO
VALUE CREATION
DESIGN CHALLENGE
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
Oberoi and Trident Hotels
Nariman House
Taj Mahal Hotel
Chhatrapati Shivaji Terminus
Cama and Albless Hospital
Leopold Cafe
160+ killed overall in 60 hours of Mumbai 11/26 attacks
INDIA BANYAN TREE
MUMBAI 11/26 ATTACKS
INSPIRATION TO
VALUE CREATION
DESIGN CHALLENGE
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
MUMBAI 11/26 - WHO GOT INVOLVED?
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
INDIA BANYAN TREE
MUMBAI 11/26 ATTACKS
INSPIRATION TO
VALUE CREATION
DESIGN CHALLENGE
TERRORISTS
LeT Leaders
Lashkar-e-Taiba
Al-Qaeda
CollaborateEnable & EmpowerAttack & KillSave Lives & Treat Injured Influence
Customer: Victims
Enablers: Law Enforcement Agencies and Medical & Fire ServiceInfluencers: Governments, Intelligence Community and Media
MUMBAI 11/26 - WHO GOT INVOLVED?
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
INDIA BANYAN TREE
MUMBAI 11/26 ATTACKS
INSPIRATION TO
VALUE CREATION
DESIGN CHALLENGE
Tourists
Hotel Guests
Mumbaikars
Hotel Employees
VICTIMS TERRORISTS
LeT Leaders
Lashkar-e-Taiba
Al-Qaeda
CollaborateEnable & EmpowerAttack & KillSave Lives & Treat Injured
Family & Friends
Influence
Customer: Victims
Enablers: Law Enforcement Agencies and Medical & Fire ServiceInfluencers: Governments, Intelligence Community and Media
MUMBAI 11/26 - WHO GOT INVOLVED?
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
INDIA BANYAN TREE
MUMBAI 11/26 ATTACKS
INSPIRATION TO
VALUE CREATION
DESIGN CHALLENGE
Tourists
Hotel Guests
Mumbaikars
Hotel Employees
VICTIMS TERRORISTS
LeT Leaders
Lashkar-e-Taiba
Al-Qaeda
CollaborateEnable & EmpowerAttack & KillSave Lives & Treat Injured
MEDIA
Family & Friends
Influence
Customer: Victims
Enablers: Law Enforcement Agencies and Medical & Fire ServiceInfluencers: Governments, Intelligence Community and Media
MUMBAI 11/26 - WHO GOT INVOLVED?
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
INDIA BANYAN TREE
MUMBAI 11/26 ATTACKS
INSPIRATION TO
VALUE CREATION
DESIGN CHALLENGE
Tourists
Hotel Guests
Mumbaikars
Hotel Employees
VICTIMS
MEDICAL & FIRE SERVICE
TERRORISTS
Hospitals
Doctors & Nurses
Ambulance Services
LeT Leaders
Lashkar-e-Taiba
Al-Qaeda
CollaborateEnable & EmpowerAttack & KillSave Lives & Treat Injured
MEDIA
Family & Friends
Influence
Fire Brigade
Customer: Victims
Enablers: Law Enforcement Agencies and Medical & Fire ServiceInfluencers: Governments, Intelligence Community and Media
MUMBAI 11/26 - WHO GOT INVOLVED?
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
INDIA BANYAN TREE
MUMBAI 11/26 ATTACKS
INSPIRATION TO
VALUE CREATION
DESIGN CHALLENGE
Tourists
Hotel Guests
Mumbaikars
Hotel Employees
LAW ENFORCEMENT
AGENCIESVICTIMS
MEDICAL & FIRE SERVICE
TERRORISTS
Hospitals
Doctors & Nurses
Ambulance Services
LeT Leaders
Lashkar-e-Taiba
Al-Qaeda
CollaborateEnable & EmpowerAttack & KillSave Lives & Treat Injured
MEDIA
Family & Friends
Influence
Mumbai Police
Anti Terrorist Squad
National Security Guard Commandos
Fire Brigade
Bomb Disposal Squads
Customer: Victims
Enablers: Law Enforcement Agencies and Medical & Fire ServiceInfluencers: Governments, Intelligence Community and Media
MUMBAI 11/26 - WHO GOT INVOLVED?
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
INDIA BANYAN TREE
MUMBAI 11/26 ATTACKS
INSPIRATION TO
VALUE CREATION
DESIGN CHALLENGE
Tourists
Hotel Guests
Mumbaikars
Hotel Employees
LAW ENFORCEMENT
AGENCIESVICTIMS
INTELLIGENCE COMMUNITY
MEDICAL & FIRE SERVICE
TERRORISTS
Hospitals
Doctors & Nurses
Ambulance Services
LeT Leaders
Lashkar-e-Taiba
Al-Qaeda
CollaborateEnable & EmpowerAttack & KillSave Lives & Treat Injured
MEDIA
Family & Friends
Influence
Indian Agencies
International Agencies
Mumbai Police
Anti Terrorist Squad
National Security Guard Commandos
Fire Brigade
Bomb Disposal Squads
Customer: Victims
Enablers: Law Enforcement Agencies and Medical & Fire ServiceInfluencers: Governments, Intelligence Community and Media
MUMBAI 11/26 - WHO GOT INVOLVED?
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
INDIA BANYAN TREE
MUMBAI 11/26 ATTACKS
INSPIRATION TO
VALUE CREATION
DESIGN CHALLENGE
Tourists
Hotel Guests
Mumbaikars
Hotel Employees
LAW ENFORCEMENT
AGENCIESVICTIMS GOVERNMENTS
INTELLIGENCE COMMUNITY
MEDICAL & FIRE SERVICE
TERRORISTS
State Govt
Central Govt
International Govts
Hospitals
Doctors & Nurses
Ambulance Services
LeT Leaders
Lashkar-e-Taiba
Al-Qaeda
CollaborateEnable & EmpowerAttack & KillSave Lives & Treat Injured
MEDIA
Family & Friends
Influence
Indian Agencies
International Agencies
Mumbai Police
Anti Terrorist Squad
National Security Guard Commandos
Fire Brigade
Bomb Disposal Squads
Customer: Victims
Enablers: Law Enforcement Agencies and Medical & Fire ServiceInfluencers: Governments, Intelligence Community and Media
MUMBAI 11/26 - WHO GOT INVOLVED?
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
INDIA BANYAN TREE
MUMBAI 11/26 ATTACKS
INSPIRATION TO
VALUE CREATION
DESIGN CHALLENGE
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
TouristsHotel GuestsMumbaikars Hotel
Employees
Family & Friends
MUMBAI 11/26 -
COMMON PEOPLE MADE THE DIFFERENCE
INDIA BANYAN TREE
MUMBAI 11/26 ATTACKS
INSPIRATION TO
VALUE CREATION
DESIGN CHALLENGE
MUMBAI 11/26 -
COMMON PEOPLE MADE A CONSCIOUS CHOICE OF RISKING THEIR OWN LIVES TO SAVE VICTIMS AND
HELP INJURED
INDIA BANYAN TREE
MUMBAI 11/26 ATTACKS
INSPIRATION TO
VALUE CREATION
DESIGN CHALLENGE
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
Source: Systems Thinking - Managing Chaos and Complexity by Jamshid Gharajedaghi (3rd ed) #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
NATURE OF ORGANIZATIONS - MATURITY
Mindless Mechanical Organization
Uni-Minded Biological Organization
Socio-Cultural Organization
•Organization lacks a purpose of its own !
•The system is efficient, controllable and predictable
•Organization behaves like a human body !•Organization has a purpose; the parts are controlled by a central “brain”
•Social system built by voluntary association of purposeful members who make conscious choices !•Culture and common objectives ensure continuos integration of members into a cohesive whole
BANYAN TREE - INDIA’S NATIONAL TREE
THE PEOPLE ARE THE BANYAN FOREST…
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
INDIA BANYAN TREE
MUMBAI 11/26 ATTACKS
INSPIRATION TO
VALUE CREATION
DESIGN CHALLENGE
Source: http://en.wikipedia.org/wiki/The_Great_Banyan
THE ROAD AHEAD…
INDIA BANYAN TREE
MUMBAI 11/26 ATTACKS
INSPIRATION TO
VALUE CREATION
DESIGN CHALLENGE
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)Source: http://en.wikipedia.org/wiki/The_Great_Banyan
FROM INSPIRATION TO VALUE CREATION
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
INDIA BANYAN TREE
MUMBAI 11/26 ATTACKS
INSPIRATION TO
VALUE CREATION
DESIGN CHALLENGE
COMMON CITIZENS’ RESOLVE TO RESCUE AND HELP VICTIMS DURING DISASTERS
THE INSPIRATION
FROM INSPIRATION TO VALUE CREATION
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
INDIA BANYAN TREE
MUMBAI 11/26 ATTACKS
INSPIRATION TO
VALUE CREATION
DESIGN CHALLENGE
FROM INSPIRATION TO VALUE CREATION
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
INDIA BANYAN TREE
MUMBAI 11/26 ATTACKS
INSPIRATION TO
VALUE CREATION
DESIGN CHALLENGE
THE INSPIRATION
COMMON CITIZENS’ RESOLVE TO RESCUE AND HELP VICTIMS
DURING DISASTERS
FROM INSPIRATION TO VALUE CREATION
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
INDIA BANYAN TREE
MUMBAI 11/26 ATTACKS
INSPIRATION TO
VALUE CREATION
DESIGN CHALLENGE
ENGAGE CITIZENS TO DESIGN AND BUILD EMERGENCY RESPONSE SOLUTIONS AND SYSTEMS
THE IDEA
FROM INSPIRATION TO VALUE CREATION
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
INDIA BANYAN TREE
MUMBAI 11/26 ATTACKS
INSPIRATION TO
VALUE CREATION
DESIGN CHALLENGE
THE INSPIRATION
COMMON CITIZENS’ RESOLVE TO RESCUE AND HELP VICTIMS
DURING DISASTERS
THE IDEA
ENGAGE CITIZENS TO DESIGN AND BUILD EMERGENCY RESPONSE
SOLUTIONS AND SYSTEMS
FROM INSPIRATION TO VALUE CREATION
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
INDIA BANYAN TREE
MUMBAI 11/26 ATTACKS
INSPIRATION TO
VALUE CREATION
DESIGN CHALLENGE
}Dead Injured Families & Friends
SAVE MORE LIVES DURING DISASTERS AND MAKE RECOVERY LESS PAINFUL FOR SURVIVORS
VALUE TO VICTIMS
}
FROM INSPIRATION TO VALUE CREATION
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
INDIA BANYAN TREE
MUMBAI 11/26 ATTACKS
INSPIRATION TO
VALUE CREATION
DESIGN CHALLENGE
THE INSPIRATION
COMMON CITIZENS’ RESOLVE TO RESCUE AND HELP VICTIMS
DURING DISASTERS
THE IDEA
ENGAGE CITIZENS TO DESIGN AND BUILD EMERGENCY RESPONSE
SOLUTIONS AND SYSTEMS
VALUE TO VICTIMS
}Dead Injured Families & Friends
}SAVE MORE LIVES DURING
DISASTERS AND MAKE RECOVERY LESS PAINFUL FOR SURVIVORS
FROM INSPIRATION TO VALUE CREATION
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
INDIA BANYAN TREE
MUMBAI 11/26 ATTACKS
INSPIRATION TO
VALUE CREATION
DESIGN CHALLENGE
VALUE TO INDIA
BUILD PUBLIC MOMENTUM TO SERVE VICTIMS DURING NATURAL AND MAN-MADE DISASTERS
FROM INSPIRATION TO VALUE CREATION
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
INDIA BANYAN TREE
MUMBAI 11/26 ATTACKS
INSPIRATION TO
VALUE CREATION
DESIGN CHALLENGE
THE INSPIRATION
COMMON CITIZENS’ RESOLVE TO RESCUE AND HELP VICTIMS
DURING DISASTERS
THE IDEA
ENGAGE CITIZENS TO DESIGN AND BUILD EMERGENCY RESPONSE
SOLUTIONS AND SYSTEMS
VALUE TO VICTIMS
}Dead Injured Families & Friends
}SAVE MORE LIVES DURING
DISASTERS AND MAKE RECOVERY LESS PAINFUL FOR SURVIVORS
VALUE TO INDIA
BUILD PUBLIC MOMENTUM TO SERVE VICTIMS DURING NATURAL AND
MAN-MADE DISASTERS
DESIGN CHALLENGE
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
INDIA BANYAN TREE
MUMBAI 11/26 ATTACKS
INSPIRATION TO
VALUE CREATION
DESIGN CHALLENGE
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
ENGAGE CITIZENS TO DESIGN AND BUILD SOLUTIONS THAT SAVE MORE LIVES BY
IMPROVING COMMUNICATION AND COLLABORATION AMONG STAKEHOLDERS,
NEUTRALIZING SITUATIONS FASTER, AND
PROVIDING BETTER CARE TO VICTIMS AND FAMILIES.
DESIGN CHALLENGE INDIA BANYAN TREE
MUMBAI 11/26 ATTACKS
INSPIRATION TO
VALUE CREATION
DESIGN CHALLENGE
WHY PURSUE THIS CHALLENGE?
WE START SAVING MORE LIVES, BUT OVER TIME WE COULD PREVENT SUCH ATTACKS
TO REGAIN STABILITY, PEACE AND PROSPERITY - BENEFITING INDIA, ASIA AND THE WORLD.
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
INDIA BANYAN TREE
MUMBAI 11/26 ATTACKS
INSPIRATION TO
VALUE CREATION
DESIGN CHALLENGE
THANK YOU
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
APPENDIX
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
#BHARAT
3300 BC 1947-50 2008500 BC 200 BC 1993
INDUS VALLEY CIVILIZATION
LORD BUDDHA ATTAINS ENLIGHTENMENT AT BODH GAYA
EMPEROR ASHOKA ERECTS LION CAPITAL AT SARNATH
INDEPENDENT INDIA ACCEPTS LION CAPITAL AS NATIONAL EMBLEM
A NATION INFLUENCED BY PEACE FOR CENTURIES...
...IS NOW STRUGGLING WITH TERRORIST ATTACKS
MUMBAI BLASTS
HYDERABAD BOMBINGS
2007
11/26 MUMBAI ATTACKS
2013
BODH GAYA BLASTS
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
0
1000
2000
3000
4000
5000
6000
1994 1996 1998 2000 2002 2004 2006 2008 2010 2012
Civilians Security Forces Terrorists
MUMBAI 11/26 ATTACKS
DEATHS IN INDIA DUE TO TERRORIST INCIDENTS
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)Source: South Asia Terrorism Portal (SATP - http://www.satp.org)
Handed off commando
operations to NSG
Cable News Channels
Alignment and Collaboration
}IB alerted Naval HQ, Coast Guard }
LeT leaders monitored and directed T10 real time all through the attacks
Outlined Mumbai 11/26 Attacks
Operationalized training & attacks
LeT Chief Hafiz Saeed
LeT Leaders
T10
T10 executed Mumbai 11/26 attacks with military
precision & discipline killing 166 innocent people
Trained terrorists in military commando style; Quran and Jihad
T10 sailed from Karachi to Mumbai over 3 days
Monitored and alerted Indian intelligence agencies about approaching LeT ship
Indian intelligence agencies failed to connect the dots in time and allowed T10 to land on Mumbai coast and attack
LeT Organiza>on
}} }} }
US Intelligence Agencies
Indian Govt & Intelligence Agencies
RAW
NavyCoastguard
NSC
IB
RAW alerted NSC, JIC
}Exchange Intel
Monitor Terrorist Organizations Worldwide
Al Qaeda
}Mumbaikars & Tourists
Vic>ms Injured Families & Friends
#166 600+ 1000’s
People Affected
}IndiaAustralia GermanyCanada FranceBelgium Israel Italy Japan
Malaysia Mauritius Mexico Holland Singapore Thailand UK USA} }Global Community
} }
Sanctions against Terrorist Organizations and Individuals
Hospitals and DoctorsHotel employees
Mumbai Fire Brigade
India’s Elite Commandos
NSGMARCOs
Media
}
}}
}
}}
} } } }
MumbaikarsMumbai Police
Maharashtra State Govt
Telecasted the entire attacks live on TV for TRPs (ratings)
LeT leaders monitored attacks live via Cable TV
telecasts
Terrorist Organiza>ons
Rescued hotel guests when T10 put Taj Mahal hotel on fire
1298 Ambulance Service (Private)
They were first on the scene evacuating the injured even before the govt forces arrived at the Taj Mahal Hotel to rescue people
Indian Defence Forces
Indian Army
Indian Air Force} }
Provided perimeter cover around attack locations to prevent T10 from escaping
Air dropped NSG commandos on Nariman House
Successfully conducted Operation Black Tornado. Operation mission - “To conduct speedy, precision operations to eliminate the terrorist threat with no
or minimal collateral damage”
Indian Navy
Elite Indian Navy commandos who countered T10 until NSG arrived
} }
David Headley
Spies
} } Scouted attack locations for LeT
ATS}}First responders to fight,
engage and kill T10. Arrested Ajmal Kasab alive.
}}
Approached Indian Central Govt, Indian Defence Forces and NSG to counter attacks
Provided hotel maps and design info to
NSG
Guided commandos to navigate hotel premises
Staff sealed doors and ushered guests to safety. Some of them got killed
rescuing guests.
Called Helplines and rushed victims to hospitals
}}Doctors and hospital employees
attended to injured and killed
Provided info to police about T10 and alerted
authorities about bombs
Helped hotel guests with information and medication to
deal with injury and pain
} }}} : Stakeholders
MUMBAI 11/26
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
MUMBAI 11/26
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)Source: New York Times
MUMBAI 11/26 - WHO GOT INVOLVED?
LeT Organization
LeT Chief Hafiz Saeed
LeT Leaders
10 Terrorists
NSG
Mumbai Fire Brigade
Victims
Family and Friends
Mumbaikars
Tourists
Hotel Employees
Hotel Guests
Hospitals
Doctors and
Nurses
1298 Private Ambulance
Services
Maharashtra State
Government
Mumbai Anti Terrorist Squad
Mumbai Police
Bomb Disposal Squads disposed
bombs
Indian Air Force
Indian Army
Indian Navy
MARCOS
US Intelligence AgenciesAl Qaeda
Alignment and Collaboration
Envisioned and directed the Mumbai
11/26 attacks
Leads LeT activities
Selected the 10 terrorists and initially
trained them
Trained terrorists in military commando
style; Guerrilla warfare; Quran; Jihad
Attacked Mumbai on 11/26/2008
Cared for victims and
carried them to hospitals
Provided information about victims
Cared for injured and rescued guests
Stayed in touch and kept spirits high
Cared for injured and dead
victims
Rescued hotel guests
Helped them navigate hotel
premises
First responders to counter terrorists
Ajmal Kasab (Captured Alive)
Captured terrorist alive
Indian Judiciary
Tried him in court and gave death
sentence in 2012
Monitored LeT and Al Qaeda activities
before attacks
Indian Na>onal Security Council
Indian Intelligence Bureau
Indian Research & Analysis
Wing
Exchanged Intel before attacks
Indian Coastguard
Failed to act on intel and prevent terrorists from landing on Mumbai shores
Indian Central Govt
Rescued victims
Launched Operation Black Tornado and
killed terrorists
Engaged terrorists till NSG arrived
Handed off commando ops
to NSG
Provided aerial support to NSG
Provided peripheral
support to NSG
Sought help with national
agencies
Approved NSG operations
Two way actionOne way actionRelated
Provided info about
potential bombs
Helped them navigate hotel premises
Cable News Channels
Telecast attacks and counter attacks live
Monitored attacks live and directed terrorists
Gave info to NSG
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
KEY SHORTCOMINGS IN 11/26 RESPONSE
Mumbai Police• Led a highly chaotic and uncoordinated initial response, allowing terrorists to settle in their target locations • Lacked modern equipment and training to confront terrorists (loaded with AK47s)
Mumbai Fire Brigade• Lacked ladders and equipment to rescue victims from higher floors • Failed to share resources and info with NSG about hotel interior layout
National Security Guard Commandos• Took 12 hours to reach Mumbai from the point attacks started • Took 4 additional hours to gather and synthesize information before launching Operation Black Tornado
Hospitals and Ambulance Services• Mumbai lacked a comprehensive state operated ambulance service • Hospitals were short of medication and first aid facilities • Hospitals lacked real time integrated information systems
Media• Telecast the entire attacks live; jeopardizing victims as well as commando operations • Limelight seeking politicians (stuck in hotel during attacks) gave media interviews disclosing their location
Indian Intelligence Agencies• Failed to connect the dots in time and prevent terrorists from landing on Mumbai shores
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
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MUMBAI 11/26 - DEATHS
NATIONAL SECURITY GUARD COMMANDOS INITIATED OPERATION BLACK TORNADO
MAJORITY OF DEATHS OCCURRED IN THE FIRST 12 HOURS
MUMBAI 11/26-HOW MIGHT WE GET TO THIS DEATHS PATTERN?
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
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REDUCE ATTACKS WINDOW TO A MINIMUM AND THUS SAVE MORE LIVES
NATIONAL SECURITY GUARD COMMANDOS INITIATE OPERATIONS ASAP
DESIRED CAPABILITIES TO RESPOND EFFECTIVELY
International Human Intelligence Network
National Indian Agency Drives
Intelligence Efforts
Intelligence Gathering
& Analysis
Stakeholder Communication
& Collaboration
Leveraging Resources
and Emergency Protocols
Multi-Agency Response
with Central
Command
Collaborate with International Intelligence
Agencies
Cooperate With Bordering Countries
Readiness Training for First Responders and
LocalsPrivate and
Public Medical Services
Initial Response by Local Police
Empower Command
Centre Leadership
NSG Commando Operations
Self Regulation by Media
Indian Defence Forces Engaged
Modern / Secure Communication
Equipment
Local Fire Department
Decision Making and Response Protocols
Leverage Big Data & Technology Capabilities
Integrated Hospital & Patient Management
Systems Counsellors and
Therapists
Multi Agency Communication & Collaboration
Protocols
Access to Modern
Equipment & Technology
Multiple Agencies Monitor & Protect
Sea Routes
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
DESIGN CHALLENGE
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
GOALS FOR THIS PROJECT ENGAGE CITIZENS TO DESIGN AND BUILD SOLUTIONS TO SAVE MORE LIVES BY IMPROVING COMMUNICATION AND COLLABORATION AMONG STAKEHOLDERS, NEUTRALIZING SITUATIONS FASTER, AND PROVIDING BETTER CARE TO VICTIMS AND FAMILIES. !
INSPIRATION COMMON CITIZENS’ RESOLVE TO PARTICIPATE IN RESCUE AND RECOVERY OPERATIONS. !
IDEA ENGAGE CITIZENS TO DEVELOP AND DEPLOY EFFICIENT EMERGENCY RESPONSE SOLUTIONS AND SYSTEMS.
!VALUE CREATION FOR THE MARKET AND THE ENTERPRISE
FOR CITIZENS (MARKET) - SAVE MORE LIVES DURING DISASTERS AND MAKE RECOVERY LESS PAINFUL FOR SURVIVORS. !FOR INDIA (ENTERPRISE) - BUILD PUBLIC MOMENTUM TO EFFECTIVELY SERVE VICTIMS BEFORE, DURING OR AFTER MAN-MADE OR NATURAL DISASTERS. !
IMPORTANT STAKEHOLDERS VICTIMS, CITIZENS, MEDICAL AND FIRE SERVICE AGENCIES, LAW ENFORCEMENT AGENCIES, INTELLIGENCE COMMUNITY AND GOVERNMENTS.
!ACTIVITIES AROUND WHICH WE WANT TO CREATE VALUE
CITIZENS AND SURVIVORS’ JOURNEY BEFORE, DURING AND AFTER ATTACKS (OR DISASTER SITUATIONS).
MUMBAI 11/26 - SURVIVORS’ JOURNEY
Before Attacks During Attacks After Attacks
PEOPLE they interact with
OBJECTS they use
ENVIRONMENTS they engage with
MEDIA & MESSAGES they communicate
SERVICES they use
Mumbaikars
Tourist Places
Relaxed communication via online and offline media
Tourist services
Terrorists
Hotel Employees
Fire Brigade
Hotel GuestsLaw & Order Forces
Safe Exits
Physically Secure
Food & Drinks
Cell Phones
Hotel Maps
First Aid Kit
Flashlights
SOS Message Capability
Medical Facilities
Food & Drinks
Communication with Family & Friends
Language TranslationCounselling
Tourists
Relaxation Luxury Services
Cameras
Guide Books
Tourist Guides
Restaurants
Museums
Hotel Employees
Food & Drinks
Communication with Family & Friends
Doctors
Nurses
Media
Secure & Relaxed
Familiar Environments
Counselling
Family & Friends
Medical Supplies
Therapy Medical Care
Financial Support
Health related conversations
Area MapsFirst Aid Kit
SecurityMedical
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
Spiritual
Peer Group
Public Places
Source: Systems Thinking - Managing Chaos and Complexity by Jamshid Gharajedaghi (3rd ed) #BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
NATURE OF ORGANIZATIONS - MATURITY
Mindless Mechanical Organization
Uni-Minded Biological Organization
Socio-Cultural Organization
•Led to Industrial Revolution !•Organization lacks a purpose of its own !
•The system is efficient, controllable and predictable !
•The system and its parts have no choice of their own
•Organization behaves like a human being !•Organization has a purpose; the parts are controlled by a central “brain” !
•Brain gets information from sensing parts and directs body parts to take action !
•Organization malfunctions when parts try to develop a mind of their own or refuse to act as per given directions
•Social system built by voluntary association of purposeful members who make conscious choices !
•Alignment of purpose or interests among members, organization and society is key !•Culture and common objectives ensure continuos integration of members into a cohesive whole
INNOVATION
LEVERAGE INDIA’S DECADE OF INNOVATION MOVEMENT!• Realizing that innovation is the engine of the 21st century the President of India has declared 2010 as the ‘Decade of Innovation’. To take this agenda forward, the Prime Minister has set up a National Innovation Council (NInC) to discuss and analyze an inclusive innovation strategy for the country. !• To further innovation in the decade of 2010-2020, the Office of Adviser to the PM on Public Information Infrastructure and Innovations (PIII) is working on developing a national strategy on innovation to create an indigenous model of development suited to Indian needs and challenges. !• Design Innovation Centres (DICs) are being setup in various design/academic institutions across country.
• DICs at regional levels to drive local initiatives around this design challenge. !• Engage local stakeholders to collaborate and co-create prototype solutions. !
• Validate the prototypes, iterate, improve and implement the solutions.
DESIGN OPPORTUNITY
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
Source: Design Works - How To Tackle Your Toughest Innovation Challenges Through Business Design by Heather Fraser (http://fraserdesignworks.com)
3 GEARS OF BUSINESS DESIGN
CASCADE OF STRATEGIC CHOICE
Source: Playing to Win - How Strategy Really Works by A. G. Lafley and Roger. L. Martin
Books and Articles related to 11/26 Attacks
1) Inside 26/11 by The Indian Express Team (Published by Rupa & Co.)
2) 26/11 The Attack on Mumbai – Introduction by Vir Sanghvi (Published by Penguin Books)
3) 26/11 Mumbai Attacked Edited by Harinder Baweja , Foreword by Ratan Tata (Published by Roli Books)
4) India’s War on Terror – Edited by Gurmeet Kanwal and N. Manoharan (Published by Knowledge World Publishers)
5) Mumbai Terror Attacks by Lata Jagtiani (Published by Rupa & Co.)
6) Media Coverage of 26/11 Mumbai Terror Attacks by Dr. M. Neelamalar
7) New Evidence of Pakistan’s role in 26/11 Mumbai attacks? (by PBS) - http://www.pbs.org/wgbh/pages/frontline/afghanistan-pakistan/
david-headley/new-evidence-of-pakistans-role-in-the-mumbai-attacks/
Videos and Documentaries related to 11/26 Attacks
1) Mumbai Massacre by PBS - http://www.pbs.org/wnet/secrets/episodes/mumbai-massacre-watch-the-full-episode/536/
2) Case Study and talk by Prof. Rohit Deshpande (HBS) - http://www.tedxnewengland.com/NE/events/2012-reimagining-america/rohit-
deshpande/
3) Amartya Sen on 2008 Mumbai Attacks - http://www.ndtv.com/video/player/ideas-for-change/amartya-sen-on-mumbai-s-terror-attack/
48055
Design books, frameworks and other references
1) Design Works: How to tackle your toughest innovation challenges through Business Design by Heather Fraser -
http://fraserdesignworks.com/
2) Design discourse relevant to Indian context by Prof. M. P. Ranjan - http://design-for-india.blogspot.ca/
3) National Innovation Council, India - http://www.innovationcouncil.gov.in
4) Playing to Win - How Strategy Really Works by A. G. Lafley and Roger L. Martin
5) Systems Thinking - Managing Chaos and Complexity by Jamshid Gharajedaghi
REFERENCES
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
SATP - http://www.satp.org/satporgtp/countries/india/database/indiafatalities.htm
Definitions Simple - Easy to understand with minimal risks Complex - Not fully predictable but manageable to some extent Complicated - Very difficult to understand and predict Chaotic - Disorganized and unpredictable Ordered - Fully controllable and predictable to a large degree Source: Idris Mootee, MISC magazine, Fall 2012 edition
REFERENCES
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
•Inflatable Boat designed by Luke Anthony Firth from The Noun Project •Boat designed by Kevin Chu from The Noun Project •Backpack designed by Salvador Rivera from The Noun Project •Gun designed by Simon Child from The Noun Project •Taxi designed by Rémy Médard from The Noun Project •Grenade designed by Simon Child from The Noun Project •Walkie Talkie designed by Proletkult Graphik from The Noun Project •Walking designed by irene hoffman from The Noun Project •Fisherman designed by Luis Prado from The Noun Project •Swimming designed by James Fenton from The Noun Project •Compass designed by Jeff Portaro from The Noun Project •GPS designed by Juan Pablo Bravo from The Noun Project •Plus designed by Andre from The Noun Project •Boat designed by Gabriele Malaspina from The Noun Project •Minus designed by Andre from The Noun Project •Fire designed by Rohith M S from The Noun Project •Sword Fight designed by Juan Pablo Bravo from The Noun Project •India designed by Shreya Chakravarty from The Noun Project •Tourist designed by enrique essuiglass from The Noun Project •Tourist designed by Javier Cabezas from The Noun Project •Watching TV designed by Ben Hsu from The Noun Project •Satellite Television designed by Eugene Dobrik from The Noun Project •Television designed by Sebastian Langer from The Noun Project •Doctor designed by Wilson Joseph from The Noun Project •Nurse designed by Scott Lewis from The Noun Project •Boy designed by Peacock Dream from The Noun Project •Girl designed by Peacock Dream from The Noun Project •Family designed by Marcelo da Silva from The Noun Project •Waiter designed by chris dawson from The Noun Project •Waiter designed by Piotrek Chuchla from The Noun Project •Bomb designed by Diego Costa de Araujo from The Noun Project •Human Pyramid designed by TNS from The Noun Project •Network designed by Jerry Wang from The Noun Project •Brain designed by Samuel Dion-Girardeau from The Noun Project •Factory designed by Amelia Wattenberger from The Noun Project •Woman designed by Shreya Chakravarty from The Noun Project •Idea by Ilsur Aptukov from The Noun Project
ICONS SOURCED FROM THE NOUN PROJECT
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
THIS PHASE OF #BHARAT PROJECT WAS DONE BY RAVI AKULA UNDER THE GUIDANCE OF
PROF. HEATHER FRASER (ROTMAN/DESIGNWORKS) (http://fraserdesignworks.com)
THANK YOU NOV 2013
FIND MORE DETAILS AROUND THE PROJECT AT http://bharatdesigns.wordpress.com
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
esigns.orgharat
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
FIND MORE ABOUT #BHARAT PROJECT AT
esigns.orgharat
#BHARAT Project by Ravi Akula under the guidance of Prof. Heather Fraser (http://fraserdesignworks.com)
FIND MORE ABOUT #BHARAT PROJECT AT
THANK YOU