Jozef Očkay, Sygic
2018
Beyond Onboarding Bubbles
Who is this guy?
CX
UX
UI
Research, Data Analysis, Persona, Heuristic
Evaluation, Mood Board, Paper Prototype,
Wireframe, Copywriting, UX Testing, Card Sorting, User Flow, Story Board, Ethnographic Research,
Design Guideline…
[fill in buzzword]
Customer Journey Mapping, Service Design,
Pain Points Analysis, Dashboards
…[searching for more]
Source: Internet
Stuff
• Product onboarding• Feature onboarding• Campaign onboarding
WTF is this?
Sygic Onboarding
A/B testing the Email screen (legacy design)
User guide copyVariation #10
Club SlangVariation #9
MinimalVariation #5
-52.6% +16.4% +22.4%
Sygic Onboarding (new design)
Stuff
• Product onboarding• Feature onboarding• Campaign onboarding
R U just making things up?
Smart Bluetooth Onboarding (Settings)
vs.
Dashcam
Dashcam Onboarding (design iteration)
Good design is like a joke.If you have to explain it, it’s no good.
Source: eRepublik https://www.erepublik.com/en/article/-education-how-to-use-discord--2648058/1/20
Source: TechRadar https://www.techradar.com/how-to/tips-and-tricks-for-the-new-gmail
Source: Discord, speaker’s personal library
Source: YouTube DiscordApp official channel https://www.youtube.com/watch?v=1h9F_oPxtes
Stuff
• Product onboarding• Feature onboarding• Campaign onboarding
Really dude, what is this?!
3 Facts
>125M players
1 year in existence
Developer – Epic Games (700 people)
Source: Dexerto.com https://www.dexerto.com/fortnite/these-five-quick-tips-will-help-you-master-the-art-of-the-shotgun-in-fortnite-battle-royale-87385
Image Source: Loft Cinema https://loftcinema.com.mx/images/2014/03/katniss_jennifer_lawrence-widescreen_wallpapers.jpgLogo Source: covermytimeline.com https://vignette.wikia.nocookie.net/shipping/images/3/3c/The_Hunger_Games_Logo.jpg/revision/latest?cb=20180506195822
Source: gaurani.almightywind.info – How Long Does The Circle Last In Fortnite
Source: topsimages.com
Source: rockpapershotgun.com https://www.rockpapershotgun.com/2018/10/08/epic-games-buying-kamu-easy-anti-cheat-devs/
Source: Business Insider https://www.businessinsider.com/what-is-fortnite-battle-royale-2018-3
Source: Digital Trends https://www.digitaltrends.com/game-reviews/fortnite-battle-royale-review/
Source: YouTube https://www.youtube.com/watch?v=vLaNGlHgVd4
Source: Windows Central https://www.windowscentral.com/fortnite-battle-royale-gets-limited-time-50-vs-50-mode-xbox-one-and-pc
Source: Fortnite screenshot, speaker’s personal library
Source: VGR.com https://www.vgr.com/orange-shirt-kid-and-napoleon-dynamite-immortalized-in-fortnites-newest-emotes/
Source: Metrópoli Abierta https://www.metropoliabierta.com/b-magazine/play/gamers-youtube/fornite-traspasa-la-pantalla-para-invadir-barcelona_8588_102.html
Source: Press Start Australia https://press-start.com.au/news/playstation/2018/07/10/fortnite-llamas-are-popping-up-in-real-locations-around-the-world/
Source: YouTube https://www.youtube.com/watch?v=NTGFyMUQi3A
Source: reddit.com https://www.reddit.com/r/FortNiteBR/comments/8ff0zc/we_got_the_tomato_town_skinhow_about_the_durrr/
Source: YouTube https://www.youtube.com/watch?v=tPRFk5VhmnQ , https://www.youtube.com/watch?v=_ee_dVvhoa4
Onboarding
• Is not just about “do this” bubbles• Is not just a designer’s job• Can eat you alive (mind your goals)
Thx
@tjoooc