Beta Bytes
Belma AhmetovicZermina VelicGrade 11Age 16
Beta Bytes is a company that provides a wide range of wireless media services and online computer assistance.
We are a Service Partnership.
We can satisfy consumer needs by providing them with a solution to all their technological needs, whether for recreational purposes or for a more serious, professional approach, we can provide you with quality, friendly assistance.
We selected this legal structure because we believe with our combined effort and qualifications we can provide our customers with a wide range of jobs and execute them to the best of our ability.
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Business Profile
Opportunities◦ Increasing technology◦ No other business serving our target market◦ Language barrier prevents adequate service◦ We teach and repair
Qualifications◦ Eight years of combined experience ◦ Worked part time for uncle in a computer repair shop ◦ Trilingual, Bosnian as a first language
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Opportunity
By Location◦ Hartford, CT and surrounding areas.
By Population◦ Male and female, ages 30-55, of high
school education or less. By Personality/ Behavior
◦ Bosnian working adults with families and children who own a computer and are in need of friendly assistance.
By Income◦ Predominantly middle income
households.
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Consumer Profile
Competitive Advantage
o We provide assistance in order to help you, not to promote other products or try and fix one problem while creating another.
o We can explain how to fix your technological issue(s) in your own language, while teaching how to prevent future complications.
Competitor Price QualityGreatest Strength
Greatest Weakness
Geek Squad $297.93 Excellent
Multiple locations nationwide.
Slow to respond, expensive.
iYogi $139.99/yr basic service
Good Online computer support.
Only supports newest Microsoft operating systems.
Half Price Geeks
$80/hr basic service
Good On-site support, & telephone support.
Charge a trip fee, a diagnostics fee, a per hour fee and software fee.
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Competition
Price: - More affordable to the customers than the alternative and we provide various services with the goal to fix and educate, instead of promote.
Place: - Hartford, CT and other surrounding areas.
Product: - Friendly, accurate, efficient, computer assistance.
Promotion:- Online website and business cards.
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Marketing Mix
Phase Method Description Cost
Awareness Word of MouthWebsiteBusiness Cards/ European Stores
Bosnian communitiesDisplayed on business cardsHanded to customers after service, given to stores to hand out with purchases
Free$12.95$10.00/200
Purchase Top quality, friendly, fast and accurate computer assistance at an affordable price.
Satisfaction guaranteed, we don’t simply solve, we teach and prevent.
Free
Retention 10% off your next service if you refer a friend.
Saves money for the customers and help us establish long term relationships.
$29.99
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Marketing Plan
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Cost of Materials/Direct Labor
Definition of One Unit :
Task of cleaning up computer, optimizing it and installing Security Systems.Cost of Sales Per Unit
Direct Labor
(Labor Cost per Hour)
Time (in hours) to make 1 unit
Direct Labor Cost Per Unit
$10.00 30 minutes $5.00
Total Direct Labor Per Unit $5.00
Material Description Cost/Total Quantity Cost Per Unit ($)
Total Material Cost Per Unit $0.00
Variable Costs Per Unit $0.00
Cost of Sales Per Unit $5.00
Definition of One Unit: Task of cleaning up computer, optimizing it and installing Security Systems.
Selling Price per Unit $199.99
Direct Labor Per Unit (if applicable) $5.00
Materials Per Unit (if applicable) $0.00
Total COGS Per Unit $5.00
Variable Costs Per Unit $0.00
Total Cost of Sales $5.00
Gross Profit Per Unit $194.99
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Economics of 1 Unit
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$361.56
Business Schedule for a Typical Week (Zermina)
Entrepreneurship 35 Hours
School Hours 44 Hours
Sleep 56 Hours
Free-Time Hours 33 Hours
Business Schedule for a Typical Week (Belma)
Entrepreneurship 35 Hours
School Hours 44 Hours
Work Hours 18 Hours
Sleep 49 Hours
Free-Time Hours 22 Hours
Time Management Plan
Type of Fixed Cost Monthly Cost
Entrepreneurial Stipend $5,000.00
Utilities (Internet, Phone, etc) $50.00
Advertising (Business Website + Cards) $22.95
Rent (1/5 of space) $200.00
Depreciation (Laptops + Software) $48.61
Total Monthly Fixed Costs $5,321.56
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Average Monthly Fixed Costs
Month Units Sold
January 190
February 120
March 120
April 120
May 120
June 120
July 120
August 120
September
190
October 190
November 190
December 200Total = 1, 800
0
50
100
150
200
250
Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
Units sold
Monthly Break-Even Units:
27
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Monthly Sales Projections
Selling Price Per Unit $199.99
# of Units Sold 1,800
Total Sales $359, 982.00
Total COGS $9,000.00
Other Variable Costs $0.00
Total Variable Costs $9,000.00
Gross Profit $350,982.00
USAIIRD (Yearly) $63, 858.72
Other Costs/Unforeseen $10,000.00
Total Fixed Costs $73, 858.72
Profit before Taxes $277,123.28
Less Estimated Taxes @25% $69,280.82
Net Profit $207,842.46
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Projected Yearly Income Statement
(ROS) 60%
For every $1 dollar of sales, my business earned : $.60
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(ROI) 3,015%
For every $1 dollar invested, my business earned : $30.15
Return on SalesReturn on Investment
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Start-up Investment
Entrepreneurial hours needed for start-up
Wage I pay myself Total start-up time investment
15 hours $ 10.00 $ 150.00
Item Where I will buy this?
Cost of Item
Adobe Creative Suite 4 Master Collection
www.adobe.com $2,499.00
2 Laptops with Wireless Capability
Best Buy Already Owned
External Hard Drive 1TB www.crunchdeals.com $64.99
Norton & Symantec Master Collection
www.symantec.com $439.93
CASH RESERVE covering 3 months of fixed costs
$3,964.68
Estimated TOTAL START-UP INVESTMENT $7,118.60
Total: $ 7,118.60
Source Amount Debt Equity Gift
Personal Savings (Part Time Job)
$4,000.00 X
Relatives/Friends $3,118.60 X
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Financing StrategyFor Total Start-up Investment
Beta Bytes will provide 7% of their net profits to the One Laptop Per Child Association, INC.
Consumers will be aware of this through the One Laptop Per Child logo located on our business website and business cards.
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Social Responsibility Plan
- To hire a skilled technician in order to assist us with our business.
- To expand our target market and provide our services to other consumers.
- To graduate high school at the top of our class and be accepted into an accredited college.
- To gain a Bachelor’s degree and get accepted into an accredited graduate medical school.
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•Business
Business & Educational Goals
•Education
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Thank you for your consideration of
Beta Bytes
Take a byte out of us!
www.wix.com/b_ahmetovic/Beta-Bytes