Social Media : Best Practices
MissionUnderstand the best practices of social media and apply it to BBDO’s clients
Definition“Websites and other online means of communication that are used by large groups of people to share, receive and develop social contacts and knowledge.”
JAN2015
3.010 Billion users of the internet
2.07 Billion active social media accounts.
+ 21% increase in active internet users in the last one year.
SOURCE : Digital, Social & Mobile Worldwide in 2015
What is expected out of social media?
Not sure where to start?
BEST PRACTICES
KNOW YOUR PLATFORM1
2BE VISUALLY INSPIRING
Humans are biologically wired to process the world visually, which is why making content more visual
increases its impact and efficiency.
USEFULLY INSPIRING
When a product is offered more value than the obvious, it tends to occupy a higher role in the
mind of the consumer.
3
ENGAGE WITHOUT PURPOSE
Shows that the brand
caresEncourages people to say what they
feel.
Shows belief
4
ACT LIKE YOUR BRAND VALUE
5
Manners on social media count.
Clarify. Clarify. Clarify.
Let’s chat about specifics
Forms of engagement on social media
Contests
Campaigns
Contests!6
Points to remember
Promote contest & benefits.
Short time period
Announce results & rewards publicly.
Results of all this?
7 CONNECT & COMBINE
8 POWER OF DM
9 INDUSTRY TALKS
CRISIS MANAGEMENT
10
1. Know your platform2. Visually inspiring3. Usefully inspiring4. Engage without purpose5. Act like your brand value6. Contests7. Connect & Combine8. Power of DM9. Industry Talks10.Crisis Management
CONCLUSION