CONFIDENTIAL
Best Practices for Integrating Premium Domains
NameMedia Best Practices
These best practices have been implemented
throughout our partner network, including 6 out
of 10 largest registrars in the world
These recommendations are based on user
testing and conversion rate monitoring
All best practices are illustrated by current
implementations, although some screenshots
might change with time
Partners who implement these best practices
generate 200% more Premium Domains revenue
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Direct Search Results Drive Highest Conversion
2
Educating visitors helps to differentiate between primary and premium domains to increase your sales
Priced Domains are 10X more likely to sell compared to those with no price
Premium Names Listed From Main Search above the fold increase sales opportunity
Show often, show earlyWith the average gestation period of 27 days, it is vital to expose premium domains to the customer close to direct match results
Clean, Simple and Attractive Search Results Page
3
Highlighted Premium Domain Availability
Premium Domain More Options Section
View All Premium Domain Results Link – allows visitors to select from a variety of premium domains and price ranges
This registrar’s conversion rate is up to 15x higher than that of some other providers
Exact Match Results Increase Sales Conversion
4
Exact Match allows for a smooth transition to check out and fulfillment
Premium Domain Tableading to robust inventory of premium alternatives
Show as availableDisplaying an exact-match premium domain as available and selecting it for checkout help transition to a smooth sale
47%
Other7%
Moniker 8%
Sedo 19%
Phone Support Drive More Sales
5
Sales Team – involve sales team, if applicable, and/or when no price
Enable phone supportPhone-assisted sales bring 10% increase vs. web leads.
We can train your sales team to handle premium domain sales or handle your calls for you – for free!
Marketing Provides Sales Opportunities
6
Market premium domains via newsletters, emails, blog posts displaying domains on sale. Don’t forget to link directly to a complete list are very effective in boosting sales, site recognition, and ancillary services
Email Reminders Provide Sales Opportunities
77
Target existing domain owners to promote premium domains similar to those they already own
Renewal reminders are convenient for suggesting shorter versions of the same name, or keyword-based related names
Confirmation emails can feature the same name with typos or in other extensions, or simply related names for when the customer is still active in purchasing names
WHOIS Provides Sales Opportunities
8
Leverage WHOIS search can also be a sales tool for exact matches and alternatives
Purchase button: “Buy now” or “Make an offer”
Alternatives Available
Premium Alternatives
Distribution Channel Scales your Sales
99
Offer premium domains through resellersScale your direct sales efforts throughout your network
Provide marketing collateral to help resellers carry premium domain names easily on their sites
Educate resellers on what premium domains are, how to integrate and sell them successfully
Brokerage Service Drives Incremental Revenue
Enable Afternic Agent brokerage
Start receiving incremental commissions from all sign-ups and sales of domains not listed for sale on the DLS network with minimal integration effort.
10
Appraisal Service Drives Incremental Revenue
Enable appraisal services
For customers wishing to list their domains for sale, you can offer professional appraisal services and earn revenue share with every sign-up
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Best Practices - Review
Promote premium names on your website:
In Main Search results with asking price displayed
In Exact Match results in the top strip
In Related Domains above the fold
Through assisted phone sales & support
Market premium domains through other properties:
Newsletters, Blogs, Control Panel, WHOIS, other web properties
Renewal Notice & target campaigns with related premium names
Reseller network
Grow revenue with additional services:
Afternic Agent brokerage service
Afternic Appraisal service
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Next Steps
Please contact us to see how premium domains
could integrate with your website
Bob Mountain
Senior Vice President, Business Development [email protected]+1 508.878.0469
Carissa Pompei
Business Development [email protected]+1 781.839.2876
Nadya Morozova
Director of Business Development,NameMedia [email protected]+44 78 2612 1912
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