Social Media Benchmarking

measure an internal process against an external standard

Engagementthe act of being captivated and motivated

Should not be based on a single “like” but an ongoing conversation

4.3 million

52,222 likes 14,872 shares

July 28

288 likes2 shares

August 5

80,705 likes 25,711 shares

August 7

He had 2.3m likes/shares/comments in the last 10 days!

Wed. August 8th

1. What was his team worried about? Newsfeed.

2. What was he testing?Everything.

Are they a Facebook - Roamer?Zombie?

ZombieLike pages then disappear

RoamerLike it...participates sometimes

Engagement Rate Formula

= % of engagement

LikesFanbase

Comments Fanbase

SharesFanbase

+ +

George Takei 2.3 m4.3 m

53%=

10 days

SocialBakers.com

80% of posts should be on what your fan base has interacted with - liked,

shared, viewed.

20% is the business goal target.

Partnerships

July

884904

97%=

ActionLikeTakePost

WatchShopVisit

Share See

OrderTag

PromotionalEnteroffer

winnerevents

sweepstakesfree

discountcouponcontest

Lead the Roamers and Zombies

Do you like this?

Let us know ___?

Did you order your___?

Have you seen it yet?

2.3m likes/shares/comments in 10 days

Wed. August 8th

testing

Be more interesting.

Pay Facebook.

or

In social media there is no waiting.